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thermomix messer tm31

Skip it

A small market ($61K/yr) — this niche doesn't clear our bar today.

Market size 15Growth 15Conversion 86Competition 18Returns 71Price range 94Avg price 95Brand share 41Review moat 81Quality gap 81

Avg price

Incredible€23.87

avg listing price — sweet spot $15–$100

Price range

Great€14.76–€36.70

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Great9.7%

search→purchase rate — share of searches ending in a sale

Quality gap

Great4.2★

avg incumbent rating — lower means beatable quality

Review moat

Great381.91

avg incumbent reviews — the moat a new listing must climb

Returns

Good2.2%

return rate — above 5% kills the launch gate

Brand share

Okay80%

top-5 brand share — brands hold most of the demand

Competition

Bad78%

top-5 click share — a locked-up shelf

Market size

Bad€61K

€61K/yr · 26K searches

Growth

Bad-20.0%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon Germany niche tracking, thermomix messer tm31 is a €61K/yr Amazon Germany market (26K searches/yr). The top 5 brands hold 80% of demand. Demand peaks in Jan–Oct–Nov–Dec. Verdict: Skip it — 49/100.

Data updated Jul 14, 2026 · scored weekly · How we score niches

thermomix messer tm31 market data

Units sold / yr
3K–3K
avg 250–500/product
Revenue / yr
€60K–€72K
units × avg price
Conversion rate
9.7%
Avg BSR
#200
Page quality
0%
Prime
91%
Sponsored
100%
Out of stock
0.0%
Avg brand age
35 months
Avg seller age
252 days

Competition & brand share

The top 5 products capture 78% of clicks — a locked-up shelf that new listings rarely crack.

Brands

10 falling

Sellers

11

Top-5 brand share

80%

Top 20: 100%

Top-5 click share

78%

Top 20: 100%

Open market

13%

  • Chef-Mix34%
  • Siegvoll15%
  • CDDCWZ13%
  • Inwee10%
  • Akunsz8%
  • VIOKS7%
  • Open — no brand owns it (4 brands, 13%)

Demand & seasonality

Weekly Amazon search volume, last 77 weeks — -20.0% search growth over the last 90 days.
700500Spike '25Black Friday '25Spike '26FebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jan, Oct, Nov, Dec · busiest ÷ quietest = 2.5×

Top thermomix messer tm31 search terms

  • tm31 messer8K/yr
  • thermomix messer tm317K/yr
  • tm31 messer original vorwerk4K/yr
  • tm 31 messer4K/yr
  • messer tm313K/yr
All search terms

Top thermomix messer tm31 products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%€6K20%€12K30%€18K40%€25K1101001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 11 tracked products in this niche — three views at once, no toggling.

What buyers say about thermomix messer tm31

What buyers praise and complain about, mined from review topics.

What buyers love

Gesamtgröße49%

“Passt”

Qualität insgesamt19%

“Super Qualität”

Preis-Leistungs-Verhältnis9%

“Super Teil Preis Top”

Schärfe5%

“Das Messer ist scharf”

Effizienz5%

“Das Messer funktioniert”

beworben Vs Tatsächliches Produkt2%

“tut seinen Job”

Mischen/Mischung2%

“Mixer funktioniert einwandfrei”

Funktionalität insgesamt2%

“Funktioniert”

Produktzustand1%

“Ist wieder wie neu”

Präzision des Schnitts1%

“dieser schneidet wieder deutlich besser”

What buyers complain about

Qualität insgesamt17%

“Im Vergleich zum original schlecht”

Funktionalität insgesamt13%

“Taugt nichts”

Haltbarkeit11%

“Hält nur kurz”

Gesamtgröße11%

“Passt nicht”

Schärfe10%

“Ich bin mit dem Messer überhaupt nicht zufrieden”

Preis-Leistungs-Verhältnis8%

“das ist keinen Cent wert”

Benutzerfreundlichkeit6%

“Es ist deshalb unbrauchbar”

Stärke6%

“Stumpf”

Wartung und Reparatur3%

“ich wollte so etwas nicht reparieren.”

Einfache Reinigung3%

“Außerdem ist das Messer magnetisch, es lässt sich damit nicht ganz so gut nach dem Reinigen wieder einbauen”

Top return reasons

Gesamtgröße34%
Kompatibilität – insgesamt12%
Funktionalität insgesamt12%
Qualität insgesamt9%
Schärfe9%
Defekt Material/Teile4%
Mechanismus probleme3%
beworben Vs Tatsächliches Produkt2%
Mischen/Mischung2%
Messung / Ablesegenauigkeit2%

Common questions

Is thermomix messer tm31 profitable to sell on Amazon Germany?
The niche generates €61K/yr across 11 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is -20.0%. Flapen's verdict: Skip it (49/100).
How competitive is the thermomix messer tm31 niche?
10 brands and 11 sellers compete. The top 5 products take 78% of clicks and top 5 brands hold 80% of demand.
What do buyers complain about in thermomix messer tm31?
Top complaints mined from reviews: Qualität insgesamt, Funktionalität insgesamt, Haltbarkeit. The return rate is 2.2%.
When does demand for thermomix messer tm31 peak?
Demand peaks in Jan–Oct–Nov–Dec; the busiest month runs 2.5× the quietest.
What does it cost to enter the thermomix messer tm31 niche?
Listings span €14.76–€36.70; the average listing price is €23.87 (sweet spot $15–$100). The average incumbent carries 382 reviews — the moat a new listing must climb.