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Thermomix Messer Tm31

Fail

Shoppers spend an estimated $61K a year here, so Thermomix Messer Tm31 is a Fail.

Filters Low Review Barrier
Flapen Score
49
49 / 100Top 44% of 4,240 Küche, Haushalt & Wohnen niches · +1 vs the category median of 48
Market size
€61K/yr26K searches / yr
90-day growth
-20.0%search demand this quarter
Competition
78%top-5 click share · 10 brands · 11 sellers

Flapen Score

Thermomix Messer Tm31 against its category

The dotted line is the Küche, Haushalt & Wohnen average. Past it, Thermomix Messer Tm31 is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average
See the method

Market

The Thermomix Messer Tm31 market on Amazon at a glance

Shoppers on Amazon Germany searched for Thermomix Messer Tm31 26K times last year and spent an estimated €61K. The top 5 brands take 80% of clicks. Demand peaks in Jan–Oct–Nov–Dec. Flapen scores it 49 out of 100, a Fail.

01 · Demand

An estimated 9.7% of those searches ended in a purchase.

Shoppers searched for this 26K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 9.7% of those searches ended in a purchase. Searches in the last 90 days moved -20.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated €61K a year.

Searches, last 12 months
26K
Growth, 90 days vs prior 90
-20.0%
Conversion, latest week
9.7%
Market size, estimated
€61Ka year
Peak month
November2.5× the quietest month
Top search term
tm31 messer8K searches a year

02 · Price

A sale here is worth €23.87.

Listings sell for €23.87 on average, from €14.76 to €36.70. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 250 to 500 of them. At €23.87 that is €6K to €12K a year per listing.

Average price
€23.87inside the $15 to $100 sweet spot
Price range
€14.76–€36.70
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
3K–3K
Units per listing a year
250–500
Revenue per listing a year
€6K–€12K
Returns
2.2%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is ads.

100% of listings pay for placement with sponsored ads. 91% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #200 within Elektrische Küchengeräte. It carries 382 reviews at 4.21 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
91%
Out of stock, average day
0.0%
Average rank
#200in Elektrische Küchengeräte
Average rating
4.21 starsAmazon Germany average 4.37 stars
Average reviews
382per listing
Listings tracked
11

04 · Newcomers

0 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
3
Successful launches
0Amazon's first-year sales bar
Average brand age
35 months

Products

Top Thermomix Messer Tm31 products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

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The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

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Competition

Competition: brands, sellers & click share

The top 5 products take 78% of clicks. A locked shelf that new listings rarely crack.

Brands

10 falling

Sellers

11

Top-5 brand share

80%

Top 20: 100%

Top-5 click share

78%

Top 20: 100%

Open market

13%

  • Brand 134%
  • Brand 215%
  • Brand 313%
  • Brand 410%
  • Brand 58%
  • Brand 67%
  • Open — no brand owns it (4 brands, 13%)

Demand

Thermomix Messer Tm31 search demand

Weekly searches over the year, seasonality beneath. Pick a range.

700500Spike '25Black Friday '25Spike '26FebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jan, Oct, Nov, Dec · busiest ÷ quietest = 2.5×

Search terms

Top Thermomix Messer Tm31 search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • tm31 messer8K/yr
  • thermomix messer tm317K/yr
  • tm31 messer original vorwerk4K/yr
  • tm 31 messer4K/yr
  • messer tm313K/yr

Reviews and returns

What reviews say buyers love and hate about Thermomix Messer Tm31

We read the reviews and the return reasons for every product selling here.

49%of positive reviews mention “Gesamtgröße”
17%of negative reviews mention “Qualität insgesamt”
2.2%of orders come back
“Im Vergleich zum original schlecht”
A buyer, on “Qualität insgesamt”17% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

Keep looking

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FAQ

Common Thermomix Messer Tm31 questions

Answered from the same tracked data.