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Thermomix Messer Tm31

a small market ($61K/yr) — Thermomix Messer Tm31 doesn't clear our bar today.

Flapen Score

49
Skip it

Top 44% of 4,240 Küche, Haushalt & Wohnen niches · +1 vs the category median of 48

Market size 15Growth 15Conversion 86Competition 18Returns 71Price range 94Avg price 95Brand share 41Review moat 81Quality gap 81
This niche Category average · 4,240 niches

Is Thermomix Messer Tm31 profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Thermomix Messer Tm31 is a €61K/yr Amazon Germany market (26K searches/yr). The top 5 brands hold 80% of demand. Demand peaks in Jan–Oct–Nov–Dec. Verdict: Skip it — 49/100.

Thermomix Messer Tm31: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -20.0% over the last 90 days and 9.7% of searches end in a purchase.

€61K

revenue / yr

Units sold / yr3K
Search volume / yr-20.0%26K
Conversion rate9.7%
Avg price€23.87

Who owns the niche?

The top 5 brands hold 80% of demand, so 20% of the market is open.

20%

open market share

Brands · sellers10 · 11
Top-5 product click share78%
Open market20%
Avg brand age35 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.2★ — the gap to enter on.

0/100

page quality · 11 products

Sponsored placement100%
New entrants (1y)3· 0 succeeded
Avg rating4.2★
Avg reviews382

Top Thermomix Messer Tm31 products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products capture 78% of clicks — a locked-up shelf that new listings rarely crack.

€0€6K€12K€18K€25K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

10 falling

Sellers

11

Top-5 brand share

80%

Top 20: 100%

Top-5 click share

78%

Top 20: 100%

Open market

13%

  • Chef-Mix34%
  • Siegvoll15%
  • CDDCWZ13%
  • Inwee10%
  • Akunsz8%
  • VIOKS7%
  • Open — no brand owns it (4 brands, 13%)

Thermomix Messer Tm31 demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume26KCVR9.7%Products11Brands10Top 5 Brands80%OOS Rate0.0%Rating4.2★Reviews382Avg BSR#200
700500Spike '25Black Friday '25Spike '26FebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jan, Oct, Nov, Dec · busiest ÷ quietest = 2.5×

Top Thermomix Messer Tm31 search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • tm31 messer8K/yr
  • thermomix messer tm317K/yr
  • tm31 messer original vorwerk4K/yr
  • tm 31 messer4K/yr
  • messer tm313K/yr

What reviews say buyers love and hate about Thermomix Messer Tm31

What buyers mention most, as a share of all reviews.

What buyers love

96% of reviews
Gesamtgröße49%

Passt

Qualität insgesamt19%

Super Qualität

Preis-Leistungs-Verhältnis9%

Super Teil Preis Top

Schärfe5%

Das Messer ist scharf

Effizienz5%

Das Messer funktioniert

What buyers complain about

87% of reviews
Qualität insgesamt17%

Im Vergleich zum original schlecht

Funktionalität insgesamt13%

Taugt nichts

Haltbarkeit11%

Hält nur kurz

Gesamtgröße11%

Passt nicht

Schärfe10%

Ich bin mit dem Messer überhaupt nicht zufrieden

Thermomix Messer Tm31 return rate & reasons

Why buyers send it back, as a share of all return requests.

2.2%

Return rate

0%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Gesamtgröße
34%
2Kompatibilität – insgesamt
12%
3Funktionalität insgesamt
12%
4Qualität insgesamt
9%
5Schärfe
9%

Common Thermomix Messer Tm31 questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Thermomix Messer Tm31 49/100 on Amazon Germany — Skip it. The niche generates €61K/yr across 11 tracked products. 0 of 3 products launched in the last 360 days are still selling. Search demand moved -20.0% over the last 90 days.
Search demand for Thermomix Messer Tm31 on Amazon Germany peaks in Jan–Oct–Nov–Dec, where the busiest month runs 2.5× the quietest.