Skip to content
41

thermomix bürste

Skip it

Soft demand (-25.3% this quarter) — this niche doesn't clear our bar today.

Market size 26Growth 12Conversion 87Competition 21Returns 99Price range 36Avg price 46Brand share 30Review moat 83Quality gap 22

Returns

Incredible0.2%

return rate — above 5% kills the launch gate

Conversion

Great10.0%

search→purchase rate — share of searches ending in a sale

Review moat

Great332.79

avg incumbent reviews — the moat a new listing must climb

Avg price

Okay€11.54

avg listing price — sweet spot $15–$100

Price range

Okay€7.00–€19.55

cheapest to priciest tracked listing — scored on the share inside $15–$100

Brand share

Okay87%

top-5 brand share — brands hold most of the demand

Market size

Okay€104K

€104K/yr · 90K searches

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

Competition

Bad75%

top-5 click share — a locked-up shelf

Growth

Bad-25.3%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon Germany niche tracking, thermomix bürste is a €104K/yr Amazon Germany market (90K searches/yr). The top 5 brands hold 87% of demand. Demand peaks in Jan–Nov. Verdict: Skip it — 41/100.

Data updated Jul 14, 2026 · scored weekly · How we score niches

thermomix bürste market data

Units sold / yr
8K–10K
avg 250–500/product
Revenue / yr
€92K–€115K
units × avg price
Conversion rate
10.0%
Avg BSR
#175
Page quality
0%
Prime
79%
Sponsored
71%
Out of stock
3.9%
Avg brand age
40 months
Avg seller age
215 days

Competition & brand share

The top 5 products capture 75% of clicks — a locked-up shelf that new listings rarely crack.

Brands

11 falling

Sellers

15

Top-5 brand share

87%

Top 20: 100%

Top-5 click share

75%

Top 20: 100%

Open market

10%

  • Wundermix51%
  • matrasa19%
  • CBJEHIFEY9%
  • MOXClean4%
  • Hyxodjy4%
  • XPJBKC3%
  • Open — no brand owns it (5 brands, 10%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -25.3% search growth over the last 90 days.
3K2KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25SepDecMarJunAugNovMarMay

Peak months: Jan, Nov · busiest ÷ quietest = 1.9×

Top thermomix bürste search terms

  • thermomix bürste36K/yr
  • spülbürste thermomix20K/yr
  • bürste thermomix11K/yr
  • spülbürste rund9K/yr
  • thermomix spülbürste7K/yr
  • thermomix reinigungsbürste4K/yr
  • reinigungsbürste thermomix5K/yr
All search terms

Top thermomix bürste products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%€10K20%€21K30%€31K40%€42K101001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 14 tracked products in this niche — three views at once, no toggling.

What buyers say about thermomix bürste

What buyers praise and complain about, mined from review topics.

What buyers love

Einfache Reinigung29%

“Beste Spülbürste ever”

Qualität insgesamt20%

“Super Produkt”

Preis-Leistungs-Verhältnis10%

“bester Preis”

beworben Vs Tatsächliches Produkt8%

“Genau was ich wollte”

Benutzerfreundlichkeit7%

“manuelle Hilfsmittel daher sehr praktisch.”

Pinselqualität5%

“Super Bürsten, farblich fröhlich zum Ansporn für die Hausarbeit und stabil, perfekt”

Stärke4%

“Liegt gut in der Hand und ist robust”

Haltbarkeit3%

“Robust und tut was es soll”

Gesamtgröße3%

“Passt”

Materialqualität2%

“Material hält gut alles aus”

What buyers complain about

Hartes Gefühl19%

“Harte Bürsten”

Qualität insgesamt11%

“bin leider sehr enttäuscht von der Qualität.”

Flexibilität8%

“kratzig, dadurch etwas unflexibel.”

Farbverblassen/Verfärbung8%

“Meine original Bürste ist nach über 4 Jahren leider stark verfärbt”

Einfache Reinigung7%

“und man somit mit der Bürste nicht richtig sauber machen”

Gesamtgröße6%

“Die beiden kleineren Bürsten sind etwas größer als meine bisherigen”

Benutzerfreundlichkeit4%

“man kommt nicht in alle Ecken”

Haltbarkeit3%

“fällt jetzt schon auseinander – die Borsten lösen sich bereits beim Reinigen heraus.”

Preis-Leistungs-Verhältnis2%

“die allerdings deutlich teurer”

Top return reasons

Gesamtgröße33%
Defekt Material/Teile10%
Hartes Gefühl10%
Preis-Leistungs-Verhältnis6%
Qualität insgesamt6%
Produktzustand4%
Haltbarkeit4%
Farbe4%
Funktionalität insgesamt4%
Anzeigefarben4%

Common questions

Is thermomix bürste profitable to sell on Amazon Germany?
The niche generates €104K/yr across 14 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is -25.3%. Flapen's verdict: Skip it (41/100).
How competitive is the thermomix bürste niche?
11 brands and 15 sellers compete. The top 5 products take 75% of clicks and top 5 brands hold 87% of demand.
What do buyers complain about in thermomix bürste?
Top complaints mined from reviews: Hartes Gefühl, Qualität insgesamt, Flexibilität. The return rate is 0.2%.
When does demand for thermomix bürste peak?
Demand peaks in Jan–Nov; the busiest month runs 1.9× the quietest.
What does it cost to enter the thermomix bürste niche?
Listings span €7.00–€19.55; the average listing price is €11.54 (sweet spot $15–$100). The average incumbent carries 333 reviews — the moat a new listing must climb.