Is thermomix profitable to sell on Amazon Germany?

The niche generates €2.6M/yr across 34 tracked products. 10 of 11 products launched in the last 360 days are still selling. 90-day search growth is -40.4%. Flapen's verdict: Worth a look (53/100).

How competitive is the thermomix niche?

23 brands and 73 sellers compete. The top 5 products take 46% of clicks and top 5 brands hold 65% of demand.

What do buyers complain about in thermomix?

Top complaints mined from reviews: Haltbarkeit, Gesamtgröße, Qualität insgesamt. The return rate is 2.4%.

When does demand for thermomix peak?

Demand peaks in Nov–Dec; the busiest month runs 3.3× the quietest.

What does it cost to enter the thermomix niche?

Listings span €4.96–€1121.98; the average listing price is €147.77 (sweet spot $15–$100). The average incumbent carries 2,031 reviews — the moat a new listing must climb.

thermomix

Worth a look

Shows a $2.6M/yr market, but soft demand (-40.4% this quarter) keeps it on the watch list.

Market size

Incredible€2.6M

€2.6M/yr · 2.1M searches

Quality gap

Great4.2★

avg incumbent rating — lower means beatable quality

Brand share

Good65%

top-5 brand share — brands hold most of the demand

Competition

Good46%

top-5 click share — leaders hold, buyers still browse

Returns

Good2.4%

return rate — above 5% kills the launch gate

Avg price

Good€147.77

avg listing price — sweet spot $15–$100

Review moat

Okay2,030.71

avg incumbent reviews — the moat a new listing must climb

Conversion

Bad0.9%

search→purchase rate — share of searches ending in a sale

Price range

Bad€4.96–€1121.98

cheapest to priciest tracked listing — scored on the share inside $15–$100

Growth

Bad-40.4%

90-day search growth — must beat 0% to launch

Signals High Price

According to Flapen's Amazon Germany niche tracking, thermomix is a €2.6M/yr Amazon Germany market (2.1M searches/yr). The top 5 brands hold 65% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 53/100.

Data updated Jul 14, 2026 · scored weekly · How we score niches

thermomix market data

Units sold / yr: 20K–25K; avg 250–500/product
Revenue / yr: €3.0M–€3.7M; units × avg price
Conversion rate: 0.9%
Avg BSR: #77
Page quality: 0%
Prime: 91%
Sponsored: 94%
Out of stock: 2.1%
Avg brand age: 25 months
Avg seller age: 188 days

Competition & brand share

The top 5 products take 46% of clicks — established leaders, but buyers still shop beyond them.

Brands

23 rising

Sellers

Top-5 brand share

65%

Top 20: 97%

Top-5 click share

46%

Top 20: 85%

Open market

32%

Ufesa30%
Wundermix13%
WMF9%
Calotti6%
Silvercrest6%
Thermomix4%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -40.4% search growth over the last 90 days.

Peak months: Nov, Dec · busiest ÷ quietest = 3.3×

Open Trend

Top thermomix search terms

thermomix853K/yr -28.8%0.2% conv.
thermomix tm7297K/yr -39.3%0.5% conv.
thermomix zubehör334K/yr -70.8%1.3% conv.
thermomix tm6 zubehör113K/yr -31.9%1.7% conv.
thermomix tm670K/yr -33.0%0.2% conv.
wundermix67K/yr -36.1%0.6% conv.
tm6 zubehör48K/yr -40.7%1.1% conv.
termomix26K/yr -25.2%0.0% conv.
thermomix tm5 zubehör27K/yr -27.0%1.4% conv.
thermomix vorwerk original gerät28K/yr -37.6%0.1% conv.

All search terms

Top thermomix products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Ufesa TotalChef RK7 Küchenmaschine mit WLAN Multifunktions Küchenroboter mit Kochfunktion Kochroboter 30 Funktionen 4.5L 7-Zoll-Touchscreen Interaktives Rezeptbuch Amazon-Exklusiv Silber / Weiss

Ufesa€305.833.9★669 rev

Ufesa TotalChef RK6 Intelligenter MultifunktionsKüchenroboter 7 Digitaldisplay WLAN 30 Funktionen Edelstahlbehälter 3 5 L Kapazität Integrierte Waage 15 Programme Zubehör

Ufesa€309.962.6★3 rev

WMF Avantgarde Küchenmaschine mit Kochfunktion besonders leise 14 Kochprogramme WLAN Kochschüssel 3l Touchscreen intuitive App Rezepte edelstahl matt

WMF€1121.984.5★53 rev

Monsieur Cuisine Smart Modell 2022 Weiß

Silvercrest€446.174.1★115 rev

Calotti Drehkellenspatel für Thermomix TM5 TM6 TM7 und TM31 zum Entnehmen Schöpfen und Portionieren

Calotti€19.244.4★17,259 rev

Newest

by launch date

Ufesa TotalChef RK6 Intelligenter MultifunktionsKüchenroboter 7 Digitaldisplay WLAN 30 Funktionen Edelstahlbehälter 3 5 L Kapazität Integrierte Waage 15 Programme Zubehör

Ufesa€309.963 rev

5mo ago

Gemüseschneider für Thermomix TM5 & TM6 Spiralschneider & Gemüsereibe Edelstahl für Zucchini Kartoffeln Karotten Obst Vegetable Chopper Slicer Gemüsefriseur mit 2 Schnittstärken Ohne Küchenmaschine

Blomise€37.6516 rev

5mo ago

Zoostliss Teigmesser für Thermomix TM7/TM6/TM5 mit Teiglöser Edelstahl Zubehörteile für Thermomix Zubehör Effizientes Kneten Kein Teig-Rückstand Keine Geräusche Leicht zu reinigende TM7 Zubehör

Zoostliss€21.5437 rev

6mo ago

HAFOEEP Silikon Displayschutz für Thermomix TM7 Wasserdichte & Staubdichte Displayabdeckung Anti-Kratzer Schutzplatte für TM7 Display Zubehör für Vorwerk Bimby TM7 Küchenmaschinen (Schwarz)

HAFOEEP€10.2476 rev

6mo ago

Gleitbrett für Thermomix TM7 Brett für Thermomix mit Rollen & Gummifüßen Leicht zu Bewegen Schützt die Waage Robust und Pflegeleicht Praktisches Zubehör für Thermomix TM7

Winwj€24.25154 rev

9mo ago

What buyers say about thermomix

What buyers praise and complain about, mined from review topics.

What buyers love

Gesamtgröße24%

“Passt”

Qualität insgesamt17%

“Super Produkt”

Benutzerfreundlichkeit9%

“Praktisch und elegant”

beworben Vs Tatsächliches Produkt7%

“Sieht genau so gut aus wie auf dem Foto”

Einfache Reinigung6%

“Putzhilfe”

Preis-Leistungs-Verhältnis4%

“Sein Geld wert”

Stärke4%

“Sehr stabil, robust und dabei volle Touch-Funktion”

Design insgesamt3%

“Super Gleitbrett - schlichtes Design”

Mischen/Mischung3%

“Wundermix Miximizer”

Effizienz2%

“Funktioniert super”

What buyers complain about

Haltbarkeit16%

“Leider nach einem halben Jahr defekt”

Gesamtgröße12%

“Ist minimal zu klein”

Qualität insgesamt11%

“Produkt Top, Rezepte Flop”

Preis-Leistungs-Verhältnis7%

“teuer”

Geruch5%

“Chemischer Geruch”

Benutzerfreundlichkeit5%

“Nicht wirklich brauchbar”

Haftung/Klebrigkeit4%

“Teig klebt nicht an den Messer”

Einfache Reinigung3%

“sorgt für eine noch umständliche Reinigung.”

Funktionalität insgesamt3%

“Es funktioniert nicht”

Gesamt anzeigen3%

“Display nach 10 Monaten defekt, Gerät unbrauchbar, Rückgabe schwierig”

Top return reasons

Gesamtgröße23%

Funktionalität insgesamt16%

Kompatibilität – insgesamt9%

Geruch7%

Qualität insgesamt6%

Kratzfestigkeit4%

Produktzustand4%

beworben Vs Tatsächliches Produkt3%

Materialqualität3%

Mechanismus probleme3%

Common questions

Is thermomix profitable to sell on Amazon Germany?: The niche generates €2.6M/yr across 34 tracked products. 10 of 11 products launched in the last 360 days are still selling. 90-day search growth is -40.4%. Flapen's verdict: Worth a look (53/100).
How competitive is the thermomix niche?: 23 brands and 73 sellers compete. The top 5 products take 46% of clicks and top 5 brands hold 65% of demand.
What do buyers complain about in thermomix?: Top complaints mined from reviews: Haltbarkeit, Gesamtgröße, Qualität insgesamt. The return rate is 2.4%.
When does demand for thermomix peak?: Demand peaks in Nov–Dec; the busiest month runs 3.3× the quietest.
What does it cost to enter the thermomix niche?: Listings span €4.96–€1121.98; the average listing price is €147.77 (sweet spot $15–$100). The average incumbent carries 2,031 reviews — the moat a new listing must climb.