Thermomix

Shoppers searched for this 2.1M times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 0.9% of those searches ended in a purchase. Searches in the last 90 days moved -40.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated €2.6M a year.

Searches, last 12 months

2.1M

Growth, 90 days vs prior 90

-40.4%

Conversion, latest week

0.9%

Market size, estimated

€2.6Ma year

Peak month

December3.3× the quietest month

Top search term

thermomix853K searches a year

Listings sell for €147.77 on average, from €4.96 to €1121.98. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 250 to 500 of them. At €147.77 that is €37K to €74K a year per listing.

Average price

€147.77above the $15 to $100 sweet spot

Price range

€4.96–€1121.98

Amazon Germany median price

€18.99across 29,809 niches

Units sold a year

20K–25K

Units per listing a year

250–500

Revenue per listing a year

€37K–€74K

Returns

2.4%of orders · Amazon Germany median 1.1%

94% of listings pay for placement with sponsored ads. 91% ship with Prime. On an average day, 2.1% of listings are out of stock. The average listing ranks #77 within Elektrische Küchengeräte. It carries 2,031 reviews at 4.19 stars, so a new listing needs social proof before a better product.

Sponsored listings

94%

Prime listings

91%

Out of stock, average day

2.1%

Average rank

#77in Elektrische Küchengeräte

Average rating

4.19 starsAmazon Germany average 4.37 stars

Average reviews

2,031per listing

Listings tracked

34

11 products launched here in the last 12 months. 10 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 25 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

11

Successful launches

10Amazon's first-year sales bar

Average brand age

25 months