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Teppich

Maybe

An estimated 0.5% of orders come back. But buyers convert on only 0.3% of searches, so Teppich is a Maybe.

Flapen Score
60
60 / 100
Top 8% of 4,240 Küche, Haushalt & Wohnen niches · +12 vs the category median of 48
Market size
€1.7M/yr13.1M searches / yr
90-day growth
-33.1%search demand this quarter
Competition
30%top-5 click share · 25 brands · 30 sellers

Flapen Score

Teppich against its category

The dotted line is the Küche, Haushalt & Wohnen average. Past it, Teppich is stronger. Inside it, weaker.

60Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Teppich market on Amazon at a glance

Shoppers on Amazon Germany searched for Teppich 13.1M times last year and spent an estimated €1.7M. The top 5 brands take 69% of clicks. Demand peaks in Oct–Nov–Dec. Flapen scores it 60 out of 100, a Maybe.

01 · Demand

An estimated 0.3% of those searches ended in a purchase.

Shoppers searched for this 13.1M times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 0.3% of those searches ended in a purchase. Searches in the last 90 days moved -33.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated €1.7M a year.

Searches, last 12 months
13.1M
Growth, 90 days vs prior 90
-33.1%
Conversion, latest week
0.3%
Market size, estimated
€1.7Ma year
Peak month
November2.3× the quietest month
Top search term
teppich4.1M searches a year

02 · Price

A sale here is worth €41.76.

Listings sell for €41.76 on average, from €10.52 to €126.97. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 250 to 500 of them. At €41.76 that is €10K to €21K a year per listing.

Average price
€41.76inside the $15 to $100 sweet spot
Price range
€10.52–€126.97
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
30K–40K
Units per listing a year
250–500
Revenue per listing a year
€10K–€21K
Returns
0.5%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is ads and reviews.

96% of listings pay for placement with sponsored ads. 53% ship with Prime. On an average day, 1.8% of listings are out of stock. The average listing ranks #78 within Teppiche, Dämm- & Schutzmatten. It carries 5,194 reviews at 4.36 stars, so a new listing needs social proof before a better product.

Sponsored listings
96%
Prime listings
53%
Out of stock, average day
1.8%
Average rank
#78in Teppiche, Dämm- & Schutzmatten
Average rating
4.36 starsAmazon Germany average 4.37 stars
Average reviews
5,194per listing
Listings tracked
79

04 · Newcomers

10 of last year's 27 launches cleared the first-year sales bar.

27 products launched here in the last 12 months. 10 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 44 months on average, so the names here are settling in.

Launched, last 12 months
27
Successful launches
10Amazon's first-year sales bar
Average brand age
44 months

Products

Top Teppich products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 16, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 30% of clicks, no more. An open shelf where new products get seen.

€0€51K€102K€152K€203K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

25 falling

Sellers

30

Est. top-5 brand share

69%

Top 20: 98%

Est. top-5 click share

30%

Top 20: 60%

Open market

27%

  • the carpet26%
  • Paco Home19%
  • PureCozy10%
  • HUGEAR7%
  • SIMPEX7%
  • Homaxy4%

Demand

Teppich search demand

Weekly searches over the year, seasonality beneath. Pick a range.

500K300KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25SepDecMarJunAugNovMarMay

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 2.3×

Search terms

Top Teppich search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • teppich4.1M/yr
  • teppich wohnzimmer3.3M/yr
  • teppich 200x3001.2M/yr
  • teppich 160x230462K/yr
  • teppiche409K/yr
  • wohnzimmerteppich476K/yr
  • teppich beige454K/yr
  • teppich 300x400332K/yr
  • carpet239K/yr
  • teppich schlafzimmer338K/yr

Reviews and returns

What reviews say buyers love and hate about Teppich

We read the reviews and the return reasons for every product selling here.

23%of positive reviews mention “Preis-Leistungs-Verhältnis”
12%of negative reviews mention “Dicke”
0.5%of orders come back
“dünn”
A buyer, on “Dicke”12% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Teppich questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data