Skip to content

Tefal Set

brand-locked demand (top 5 brands take 100% of clicks) — Tefal Set doesn't clear our bar today.

Flapen Score

40
Skip it

Ranks 3,334 of 4,240 Küche, Haushalt & Wohnen niches · −8 vs the category median of 48

Market size 39Growth 9Conversion 14Competition 59Returns 83Price range 47Avg price 77Brand share 0Review moat 46Quality gap 57
This niche Category average · 4,240 niches

Is Tefal Set profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Tefal Set is a €197K/yr Amazon Germany market (192K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Oct–Nov. Verdict: Skip it — 40/100.

Tefal Set: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -32.8% over the last 90 days and 1.1% of searches end in a purchase.

€197K

revenue / yr

Units sold / yr3K
Search volume / yr-32.8%192K
Conversion rate1.1%
Avg price€95.34

Who owns the niche?

The top 5 brands hold 100% of demand, so 0% of the market is open.

0%

open market share

Brands · sellers5 · 238
Top-5 product click share50%
Open market0%
Avg brand age47 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.

0/100

page quality · 29 products

Sponsored placement55%
New entrants (1y)1· 1 succeeded
Avg rating4.4★
Avg reviews1,874

Top Tefal Set products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 50% of clicks — established leaders, but buyers still shop beyond them.

€0€10K€20K€30K€39K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

5 flat

Sellers

238

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

50%

Top 20: 91%

Open market

0%

  • Tefal90%
  • WMF6%
  • ZWILLING1%
  • Alajivo1%
  • tectake1%
  • Open — no brand owns it (0%)

Tefal Set demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume192KCVR1.1%Products29Brands5Top 5 Brands100%OOS Rate0.0%Rating4.4★Reviews1,874Avg BSR#62
13K8KSpike '25Prime Day '25Black Friday '25Spike '26DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Oct, Nov · busiest ÷ quietest = 4.8×

Top Tefal Set search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • tefal topfset64K/yr
  • tefal set28K/yr
  • topfset tefal25K/yr
  • tefal töpfe20K/yr
  • tefal set pfannen und töpfe9K/yr
  • jamie oliver topfset8K/yr
  • tefal topfset induktion9K/yr
  • töpfe tefal5K/yr
  • tefal topf set5K/yr
  • kochtopf set tefal6K/yr

What reviews say buyers love and hate about Tefal Set

What buyers mention most, as a share of all reviews.

What buyers love

81% of reviews
Qualität insgesamt41%

Best Produkt

Preis-Leistungs-Verhältnis11%

Günstige Alternative

Benutzerfreundlichkeit6%

Gute Handhabung und gute Qualität

Einfache Reinigung5%

Lassen sich leicht reinigen

Speicherkapazität4%

Platzsparend

What buyers complain about

72% of reviews
Qualität insgesamt30%

WMF scheint massive Qualitätsprobleme zu haben

Rost/Korrodieren10%

Rost

Haltbarkeit7%

ruiniert und die Langlebigkeit

Heizung5%

Teilweise erhitzen sie sich ungleichmäßig

Einfache Reinigung5%

Sofort dreckig nach der Werwendung

Tefal Set return rate & reasons

Why buyers send it back, as a share of all return requests.

1.6%

Return rate

0%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Gesamtgröße
16%
2Qualität insgesamt
14%
3Defekt Material/Teile
7%
4Funktionalität insgesamt
6%
5Kompatibilität – insgesamt
5%

Common Tefal Set questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Tefal Set 40/100 on Amazon Germany — Skip it. The niche generates €197K/yr across 29 tracked products. 1 of 1 products launched in the last 360 days are still selling. Search demand moved -32.8% over the last 90 days.
Search demand for Tefal Set on Amazon Germany peaks in Oct–Nov, where the busiest month runs 4.8× the quietest.