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55

teelichter

Worth a look

Shows low returns (0.4%), but soft demand (-52.6% this quarter) keeps it on the watch list.

Market size 81Growth 0Conversion 84Competition 61Returns 98Price range 57Avg price 50Brand share 28Review moat 32Quality gap 60

Returns

Incredible0.4%

return rate — above 5% kills the launch gate

Conversion

Great9.2%

search→purchase rate — share of searches ending in a sale

Market size

Great€1.2M

€1.2M/yr · 1.1M searches

Competition

Good49%

top-5 click share — leaders hold, buyers still browse

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Price range

Good€3.19–€30.51

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Good€11.94

avg listing price — sweet spot $15–$100

Review moat

Okay3,292.97

avg incumbent reviews — the moat a new listing must climb

Brand share

Okay88%

top-5 brand share — brands hold most of the demand

Growth

Bad-52.6%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon Germany niche tracking, teelichter is a €1.2M/yr Amazon Germany market (1.1M searches/yr). The top 5 brands hold 88% of demand. Demand peaks in Jan–Oct–Nov–Dec. Verdict: Worth a look — 55/100.

Data updated Jul 16, 2026 · scored weekly · How we score niches

teelichter market data

Units sold / yr
100K–125K
avg 2,500–3,000/product
Revenue / yr
€1.2M–€1.5M
units × avg price
Conversion rate
9.2%
Avg BSR
#27
Page quality
0%
Prime
94%
Sponsored
77%
Out of stock
4.2%
Avg brand age
53 months
Avg seller age
188 days

Competition & brand share

The top 5 products take 49% of clicks — established leaders, but buyers still shop beyond them.

Brands

11 falling

Sellers

38

Top-5 brand share

88%

Top 20: 100%

Top-5 click share

49%

Top 20: 89%

Open market

7%

  • HORECA CANDLES38%
  • bolsius34%
  • Spaas7%
  • Hofer5%
  • pajoma4%
  • Ashlux4%
  • Open — no brand owns it (5 brands, 7%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -52.6% search growth over the last 90 days.
80K60KSpike '24Holiday '24Spike '25Black Friday '25SepDecMarJunAugNovMarMay

Peak months: Jan, Oct, Nov, Dec · busiest ÷ quietest = 6.8×

Top teelichter search terms

  • teelichter755K/yr
  • teelichter 8 stunden brenndauer171K/yr
  • teelicht58K/yr
  • teelichter lange brenndauer8K/yr
  • teelichter durchsichtige hülle6K/yr
  • teelichte10K/yr
  • teelichter 8 stunden9K/yr
  • bolsius teelichter11K/yr
  • teelichter transparente hülle7K/yr
  • teelichter 100 stück10K/yr
All search terms

Top teelichter products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%4%€48K8%€96K12%€145K16%€193K101001K10K100K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

What buyers say about teelichter

What buyers praise and complain about, mined from review topics.

What buyers love

Qualität insgesamt25%

“beste Qualität”

Preis-Leistungs-Verhältnis18%

“Preis auch OK”

beworben Vs Tatsächliches Produkt11%

“Die Fotos sprechen für sich”

Feuerwiderstand10%

“Immer wieder gern, Brennen perfekt herunter ohne zu rußen”

Geruch8%

“Qualitativ, rußfrei, stinkt nicht”

Helligkeit/Glanz/Glühen8%

“Super Kerzen”

Gesamtgröße4%

“Passt”

Haltbarkeit2%

“Solide 6Stunden”

Benutzerfreundlichkeit1%

“Für mich ein klassisches, unkompliziertes Produkt, das einfach funktioniert”

Design insgesamt1%

“Das Acryl-Becher-Design wirkt modern”

What buyers complain about

Qualität insgesamt29%

“Der Preis ist für diese schlechte Qualität zu hoch”

Preis-Leistungs-Verhältnis11%

“Schade um das Geld”

Entflammbar10%

“BRENNT NICHT”

Geruch9%

“Duft nicht wie erwartet”

Helligkeit/Glanz/Glühen5%

“Helligkeit viel zu schwach”

Dicke5%

“Der Docht ist relativ dünn”

Heizung4%

“Damit geben sie auch weniger Wärme ab”

beworben Vs Tatsächliches Produkt4%

“Halten nichts, was in der Werbung versprochen wird”

Defekt Material/Teile3%

“6 Stück waren fehlerhaft,”

Haltbarkeit3%

“Nicht nochmal”

Top return reasons

Gesamtgröße43%
beworben Vs Tatsächliches Produkt7%
Preis-Leistungs-Verhältnis7%
Geruch6%
Funktionalität insgesamt6%
Qualität insgesamt6%
Entflammbar5%
Defekt Material/Teile4%
Farbe4%
Auslaufsicher2%

Common questions

Is teelichter profitable to sell on Amazon Germany?
The niche generates €1.2M/yr across 31 tracked products. 0 of 4 products launched in the last 360 days are still selling. 90-day search growth is -52.6%. Flapen's verdict: Worth a look (55/100).
How competitive is the teelichter niche?
11 brands and 38 sellers compete. The top 5 products take 49% of clicks and top 5 brands hold 88% of demand.
What do buyers complain about in teelichter?
Top complaints mined from reviews: Qualität insgesamt, Preis-Leistungs-Verhältnis, Entflammbar. The return rate is 0.4%.
When does demand for teelichter peak?
Demand peaks in Jan–Oct–Nov–Dec; the busiest month runs 6.8× the quietest.
What does it cost to enter the teelichter niche?
Listings span €3.19–€30.51; the average listing price is €11.94 (sweet spot $15–$100). The average incumbent carries 3,293 reviews — the moat a new listing must climb.