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Teelichter

Teelichter shows low returns (0.4%), but soft demand (-52.6% this quarter) keeps it on the watch list.

Flapen Score

55
Worth a look

Top 20% of 4,240 Küche, Haushalt & Wohnen niches · +7 vs the category median of 48

Market size 81Growth 0Conversion 84Competition 61Returns 98Price range 57Avg price 50Brand share 28Review moat 32Quality gap 60
This niche Category average · 4,240 niches

Is Teelichter profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Teelichter is a €1.2M/yr Amazon Germany market (1.1M searches/yr). The top 5 brands hold 88% of demand. Demand peaks in Jan–Oct–Nov–Dec. Verdict: Worth a look — 55/100.

Teelichter: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved -52.6% over the last 90 days and 9.2% of searches end in a purchase.

€1.2M

revenue / yr

Units sold / yr125K
Search volume / yr-52.6%1.1M
Conversion rate9.2%
Avg price€11.94

Who owns the niche?

The top 5 brands hold 88% of demand, so 12% of the market is open.

12%

open market share

Brands · sellers11 · 38
Top-5 product click share49%
Open market12%
Avg brand age53 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.

0/100

page quality · 31 products

Sponsored placement77%
New entrants (1y)4· 0 succeeded
Avg rating4.4★
Avg reviews3,293

Top Teelichter products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 49% of clicks — established leaders, but buyers still shop beyond them.

€0€48K€96K€145K€193K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

11 falling

Sellers

38

Top-5 brand share

88%

Top 20: 100%

Top-5 click share

49%

Top 20: 89%

Open market

7%

  • HORECA CANDLES38%
  • bolsius34%
  • Spaas7%
  • Hofer5%
  • pajoma4%
  • Ashlux4%
  • Open — no brand owns it (5 brands, 7%)

Teelichter demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume1.1MCVR9.2%Products31Brands11Top 5 Brands88%OOS Rate4.2%Rating4.4★Reviews3,293Avg BSR#27
80K60KSpike '24Holiday '24Spike '25Black Friday '25SepDecMarJunAugNovMarMay

Peak months: Jan, Oct, Nov, Dec · busiest ÷ quietest = 6.8×

Top Teelichter search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • teelichter755K/yr
  • teelichter 8 stunden brenndauer171K/yr
  • teelicht58K/yr
  • teelichter lange brenndauer8K/yr
  • teelichter durchsichtige hülle6K/yr
  • teelichte10K/yr
  • teelichter 8 stunden9K/yr
  • bolsius teelichter11K/yr
  • teelichter transparente hülle7K/yr
  • teelichter 100 stück10K/yr

What reviews say buyers love and hate about Teelichter

What buyers mention most, as a share of all reviews.

What buyers love

88% of reviews
Qualität insgesamt25%

beste Qualität

Preis-Leistungs-Verhältnis18%

Preis auch OK

beworben Vs Tatsächliches Produkt11%

Die Fotos sprechen für sich

Feuerwiderstand10%

Immer wieder gern, Brennen perfekt herunter ohne zu rußen

Geruch8%

Qualitativ, rußfrei, stinkt nicht

What buyers complain about

81% of reviews
Qualität insgesamt29%

Der Preis ist für diese schlechte Qualität zu hoch

Preis-Leistungs-Verhältnis11%

Schade um das Geld

Entflammbar10%

BRENNT NICHT

Geruch9%

Duft nicht wie erwartet

Helligkeit/Glanz/Glühen5%

Helligkeit viel zu schwach

Teelichter return rate & reasons

Why buyers send it back, as a share of all return requests.

0.4%

Return rate

0%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Gesamtgröße
43%
2beworben Vs Tatsächliches Produkt
7%
3Preis-Leistungs-Verhältnis
7%
4Geruch
6%
5Funktionalität insgesamt
6%

Common Teelichter questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Teelichter 55/100 on Amazon Germany — Worth a look. The niche generates €1.2M/yr across 31 tracked products. 0 of 4 products launched in the last 360 days are still selling. Search demand moved -52.6% over the last 90 days.
Search demand for Teelichter on Amazon Germany peaks in Jan–Oct–Nov–Dec, where the busiest month runs 6.8× the quietest.