Is tasse profitable to sell on Amazon Germany?

The niche generates €416K/yr across 87 tracked products. 4 of 13 products launched in the last 360 days are still selling. 90-day search growth is -31.3%. Flapen's verdict: Worth a look (56/100).

How competitive is the tasse niche?

59 brands and 104 sellers compete. The top 5 products take 26% of clicks and top 5 brands hold 35% of demand.

What do buyers complain about in tasse?

Top complaints mined from reviews: Qualität insgesamt, Gesamtgröße, Farbe. The return rate is 1.8%.

When does demand for tasse peak?

Demand peaks in Nov–Dec; the busiest month runs 4.3× the quietest.

What does it cost to enter the tasse niche?

Listings span €6.04–€47.21; the average listing price is €17.03 (sweet spot $15–$100). The average incumbent carries 712 reviews — the moat a new listing must climb.

tasse

Worth a look

Shows no brand lock-in (top 5 brands take 35% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Brand share

Incredible35%

top-5 brand share — no brand owns this niche

Competition

Great26%

top-5 click share — an open shelf

Avg price

Great€17.03

avg listing price — sweet spot $15–$100

Returns

Great1.8%

return rate — above 5% kills the launch gate

Price range

Great€6.04–€47.21

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Good712.39

avg incumbent reviews — the moat a new listing must climb

Market size

Good€416K

€416K/yr · 3.8M searches

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Growth

Bad-31.3%

90-day search growth — must beat 0% to launch

Conversion

Bad0.6%

search→purchase rate — share of searches ending in a sale

Signals No Dominant Brand

According to Flapen's Amazon Germany niche tracking, tasse is a €416K/yr Amazon Germany market (3.8M searches/yr). The top 5 brands hold 35% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 56/100.

Data updated Jul 15, 2026 · scored weekly · How we score niches

tasse market data

Units sold / yr: 30K–40K; avg 100–250/product
Revenue / yr: €511K–€681K; units × avg price
Conversion rate: 0.6%
Avg BSR: #373
Page quality: 0%
Prime: 93%
Sponsored: 89%
Out of stock: 7.3%
Avg brand age: 46 months
Avg seller age: 182 days

Competition & brand share

Clicks spread well past the top 5 (26% combined) — an open shelf where new products get seen.

Brands

59 falling

Sellers

104

Top-5 brand share

35%

Top 20: 72%

Top-5 click share

26%

Top 20: 54%

Open market

61%

Amazon Basics10%
Ava Nord8%
Cosumy8%
KIVY4%
Moritz & Moritz4%
GRUSS & CO4%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -31.3% search growth over the last 90 days.

Peak months: Nov, Dec · busiest ÷ quietest = 4.3×

Open Trend

Top tasse search terms

tasse849K/yr -29.5%0.4% conv.
tassen622K/yr -31.9%0.5% conv.
kaffeetassen457K/yr -25.9%0.5% conv.
kaffeetasse308K/yr -23.3%0.3% conv.
tasse mit spruch200K/yr -20.1%0.4% conv.
teetasse296K/yr -52.8%0.3% conv.
cup94K/yr -1.2%0.1% conv.
kaffeetasse groß111K/yr -35.7%0.4% conv.
lustige tassen107K/yr -20.3%0.3% conv.
tasse lustig94K/yr -20.8%0.4% conv.

All search terms

Top tasse products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Amazon Basics Kaffeetassen-Set 12-teiliges Porzellan 355 ml Weiß

Amazon Basics€19.564.6★1,395 rev

Cosumy Kaffeetassen 6er Set in Schwarz Matt 350ml - Einzigartiges Streifenmuster - Keramik - Mikrowellenfest - Spülmaschinenfest & Komfortabler Griff - Schwarze Tassen - Modern

Cosumy€23.884.6★847 rev

KIVY Tassen Set 6er x 400ml - Große Kaffeetassen Set 6er - Kaffeetasse groß - Teetassen Set - Kaffee Tassen Sets - Kaffeebecher Keramik Becher Bunt - Bechersets - Kaffeepott Modern - Kaffeehäferl

KIVY€36.294.6★2,046 rev

Ava Nord Keramik-Kaffeebecher 4er-Set 340 ml | Steingut-Tassen im Skandinavischen Design mit Henkel | Für Kaffee Cappuccino & Tee | Mikrowellen & Spülmaschinenfest | Salbeigrau

Ava Nord€24.924.7★410 rev

Grafik-Werkstatt Kaffeetasse mit Spruch 300 ml Porzellan Tasse Kleine Auszeit Vielseitig

Grafik-Werkstatt€8.324.8★393 rev

Newest

by launch date

Keramik-Kaffeetassen 4er-Set 240 ml Steingut-Tassen im Skandinavischen Design Kaffeetasse Für Kaffee & Espresso Mikrowellen- & Spülmaschinengeeignet Salbeigrau

Ava Nord€23.88410 rev

5mo ago

com-four 6x Kaffeetassen aus Keramik - 350 ml Kaffeepott für Kalt- und Heißgetränke - Kaffee-Becher in modernem Design - farbige Henkeltasse - Trinkbecher

com-four€19.34390 rev

7mo ago

Ava Nord Keramik-Kaffeebecher 4er-Set 340 ml | Steingut-Tassen im Skandinavischen Design mit Henkel | Für Kaffee Cappuccino & Tee | Mikrowellen & Spülmaschinenfest | Rosensand

Ava Nord€25.22410 rev

7mo ago

Ava Nord Große Keramik-Kaffeetassen 4er-Set 470 ml Steingut-Tassen im skandinavischen Design Kaffeetasse groß Teetassen & Mugs Für Kaffee & Tee Mikrowellen- & Spülmaschinengeeignet

Ava Nord€28.08410 rev

9mo ago

Ava Nord Keramik-Kaffeebecher 4er-Set 340 ml | Steingut-Tassen im Skandinavischen Design mit Henkel | Für Kaffee Cappuccino & Tee | Mikrowellen & Spülmaschinenfest | Salbeigrau

Ava Nord€24.92410 rev

1y ago

What buyers say about tasse

What buyers praise and complain about, mined from review topics.

What buyers love

Qualität insgesamt30%

“Super Ware”

Gesamtgröße9%

“Passt”

Geschenk Zweck9%

“Ideal auch zum verschenken”

Farbe8%

“in schönen Blau tönen.”

Design insgesamt6%

“Super schönes Design”

beworben Vs Tatsächliches Produkt6%

“Sie sind so wie auf dem Foto”

Preis-Leistungs-Verhältnis6%

“Preis super,”

Benutzerfreundlichkeit3%

“Einfache Handhabung”

Stärke3%

“Robust”

Temperaturerhaltung2%

“Getränk bleibt länger warm”

What buyers complain about

Qualität insgesamt23%

“qualititiv ein flop”

Gesamtgröße11%

“Die 500ml passen definitiv nicht in die Tasse”

Farbe7%

“pinker”

beworben Vs Tatsächliches Produkt6%

“Sieht nicht so aus wie auf dem Foto”

Auslaufsicher6%

“Undicht”

Druckqualität3%

“Druckqualität auf der Tasse nur befriedigend bis ausreichend”

Haltbarkeit3%

“Erster Defekt nach kurzer Zeit”

Gewicht schwer3%

“die Tassen sind relativ schwer”

Dicke2%

“ein bisschen zu dick”

Materialqualität2%

“Nur Keramik,zu dickwandig, schlechte Qualität mit Beschädigungen”

Top return reasons

Gesamtgröße39%

Farbe11%

Defekt Material/Teile10%

Qualität insgesamt8%

Gewicht schwer6%

beworben Vs Tatsächliches Produkt5%

Auslaufsicher2%