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Tasse

Tasse shows no brand lock-in (top 5 brands take 35% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Flapen Score

56
Worth a look

Top 17% of 4,240 Küche, Haushalt & Wohnen niches · +8 vs the category median of 48

Market size 56Growth 9Conversion 8Competition 89Returns 78Price range 78Avg price 80Brand share 96Review moat 70Quality gap 33
This niche Category average · 4,240 niches

Is Tasse profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Tasse is a €416K/yr Amazon Germany market (3.8M searches/yr). The top 5 brands hold 35% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 56/100.

Tasse: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved -31.3% over the last 90 days and 0.6% of searches end in a purchase.

€416K

revenue / yr

Units sold / yr40K
Search volume / yr-31.3%3.8M
Conversion rate0.6%
Avg price€17.03

Who owns the niche?

The top 5 brands hold 35% of demand, so 65% of the market is open.

65%

open market share

Brands · sellers59 · 104
Top-5 product click share26%
Open market65%
Avg brand age46 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 87 products

Sponsored placement89%
New entrants (1y)13· 4 succeeded
Avg rating4.5★
Avg reviews712

Top Tasse products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

Clicks spread well past the top 5 (26% combined) — an open shelf where new products get seen.

€0€12K€25K€37K€50K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

59 falling

Sellers

104

Top-5 brand share

35%

Top 20: 72%

Top-5 click share

26%

Top 20: 54%

Open market

61%

  • Amazon Basics10%
  • Ava Nord8%
  • Cosumy8%
  • KIVY4%
  • Moritz & Moritz4%
  • GRUSS & CO4%

Tasse demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume3.8MCVR0.6%Products87Brands59Top 5 Brands35%OOS Rate7.3%Rating4.5★Reviews712Avg BSR#373
200K150KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 4.3×

Top Tasse search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • tasse849K/yr
  • tassen622K/yr
  • kaffeetassen457K/yr
  • kaffeetasse308K/yr
  • tasse mit spruch200K/yr
  • teetasse296K/yr
  • cup94K/yr
  • kaffeetasse groß111K/yr
  • lustige tassen107K/yr
  • tasse lustig94K/yr

What reviews say buyers love and hate about Tasse

What buyers mention most, as a share of all reviews.

What buyers love

83% of reviews
Qualität insgesamt30%

Super Ware

Gesamtgröße9%

Passt

Geschenk Zweck9%

Ideal auch zum verschenken

Farbe8%

in schönen Blau tönen.

Design insgesamt6%

Super schönes Design

What buyers complain about

66% of reviews
Qualität insgesamt23%

qualititiv ein flop

Gesamtgröße11%

Die 500ml passen definitiv nicht in die Tasse

Farbe7%

pinker

beworben Vs Tatsächliches Produkt6%

Sieht nicht so aus wie auf dem Foto

Auslaufsicher6%

Undicht

Tasse return rate & reasons

Why buyers send it back, as a share of all return requests.

1.8%

Return rate

0%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Gesamtgröße
39%
2Farbe
11%
3Defekt Material/Teile
10%
4Qualität insgesamt
8%
5Gewicht schwer
6%

Common Tasse questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Tasse 56/100 on Amazon Germany — Worth a look. The niche generates €416K/yr across 87 tracked products. 4 of 13 products launched in the last 360 days are still selling. Search demand moved -31.3% over the last 90 days.
Search demand for Tasse on Amazon Germany peaks in Nov–Dec, where the busiest month runs 4.3× the quietest.