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Tangram

a small market ($35K/yr) — Tangram doesn't clear our bar today.

Flapen Score

44
Skip it

Ranks 2,757 of 4,240 Küche, Haushalt & Wohnen niches · −4 vs the category median of 48

Market size 9Growth 14Conversion 41Competition 50Returns 89Price range 49Avg price 43Brand share 73Review moat 74Quality gap 42
This niche Category average · 4,240 niches

Is Tangram profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Tangram is a €35K/yr Amazon Germany market (95K searches/yr). The top 5 brands hold 61% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 44/100.

Tangram: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -21.3% over the last 90 days and 3.3% of searches end in a purchase.

€35K

revenue / yr

Units sold / yr5K
Search volume / yr-21.3%95K
Conversion rate3.3%
Avg price€11.17

Who owns the niche?

The top 5 brands hold 61% of demand, so 39% of the market is open.

39%

open market share

Brands · sellers24 · 98
Top-5 product click share55%
Open market39%
Avg brand age42 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 29 products

Sponsored placement83%
New entrants (1y)5· 0 succeeded
Avg rating4.5★
Avg reviews554

Top Tangram products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 55% of clicks — established leaders, but buyers still shop beyond them.

€0€1K€3K€4K€6K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

24 rising

Sellers

98

Top-5 brand share

61%

Top 20: 97%

Top-5 click share

55%

Top 20: 92%

Open market

34%

  • Schmidt27%
  • BONNYCO15%
  • EACHHAHA9%
  • qimeyu5%
  • LOGOPLAY5%
  • PHIEZC4%

Tangram demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume95KCVR3.3%Products29Brands24Top 5 Brands61%OOS Rate5.0%Rating4.5★Reviews554Avg BSR#1,573
4K3KPrime Day '25Spike '25Black Friday '25Holiday '25Spike '26JanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Nov, Dec · busiest ÷ quietest = 2.1×

Top Tangram search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • tangram42K/yr
  • tangram kinder27K/yr
  • tangram puzzle7K/yr
  • tangram erwachsene8K/yr
  • tangram magnetisch7K/yr
  • tangram holz4K/yr

What reviews say buyers love and hate about Tangram

What buyers mention most, as a share of all reviews.

What buyers love

86% of reviews
Qualität insgesamt28%

Super Qualität

Spaß/Unterhaltungserlebnis25%

Wir spielen es gerne

beworben Vs Tatsächliches Produkt7%

Tut was es soll

Geschenk Zweck6%

Tolles Geschenk für Kinder

Preis-Leistungs-Verhältnis5%

Super Ware super Preis

What buyers complain about

81% of reviews
Qualität insgesamt21%

Leider sind die Tangram-Puzzle von sehr schlechter Qualität

Haftung/Klebrigkeit13%

Leider sind manche Kanten nicht so glatt und man leicht dran hängen bleibt

Gewicht schwer13%

Die Honigwaben sind schwerer als gedacht

Produktzustand6%

Der Plastikbeutel sah gebraucht aus, war ansonsten vollständig und schien neu, hat Spaß bereitet

Farbe6%

Sinnlos durch die Farben

Tangram return rate & reasons

Why buyers send it back, as a share of all return requests.

1.3%

Return rate

0%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Gesamtgröße
28%
2Qualität insgesamt
16%
3Defekt Material/Teile
14%
4Magnetische Stärke/Adsorption
11%
5Geschenk Zweck
4%

Common Tangram questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Tangram 44/100 on Amazon Germany — Skip it. The niche generates €35K/yr across 29 tracked products. 0 of 5 products launched in the last 360 days are still selling. Search demand moved -21.3% over the last 90 days.
Search demand for Tangram on Amazon Germany peaks in Nov–Dec, where the busiest month runs 2.1× the quietest.