Is sushi set profitable to sell on Amazon Germany?

The niche generates €509K/yr across 34 tracked products. 1 of 4 products launched in the last 360 days are still selling. 90-day search growth is -45.7%. Flapen's verdict: Worth a look (55/100).

How competitive is the sushi set niche?

27 brands and 32 sellers compete. The top 5 products take 49% of clicks and top 5 brands hold 55% of demand.

What do buyers complain about in sushi set?

Top complaints mined from reviews: Qualität insgesamt, Materialqualität, Anleitung/Benutzerhandbuch/Fehlerbehebung. The return rate is 0.4%.

When does demand for sushi set peak?

Demand peaks in Jan–Nov–Dec; the busiest month runs 3.0× the quietest.

What does it cost to enter the sushi set niche?

Listings span €1.11–€33.29; the average listing price is €14.23 (sweet spot $15–$100). The average incumbent carries 1,384 reviews — the moat a new listing must climb.

sushi set

Worth a look

Shows low returns (0.4%), but soft demand (-45.7% this quarter) keeps it on the watch list.

Returns

Incredible0.4%

return rate — above 5% kills the launch gate

Brand share

Great55%

top-5 brand share — no brand owns this niche

Avg price

Good€14.23

avg listing price — sweet spot $15–$100

Market size

Good€509K

€509K/yr · 1.0M searches

Competition

Good49%

top-5 click share — leaders hold, buyers still browse

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Price range

Good€1.11–€33.29

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Good1,384.32

avg incumbent reviews — the moat a new listing must climb

Conversion

Okay3.5%

search→purchase rate — share of searches ending in a sale

Growth

Bad-45.7%

90-day search growth — must beat 0% to launch

Signals No Dominant Brand

According to Flapen's Amazon Germany niche tracking, sushi set is a €509K/yr Amazon Germany market (1.0M searches/yr). The top 5 brands hold 55% of demand. Demand peaks in Jan–Nov–Dec. Verdict: Worth a look — 55/100.

Data updated Jul 15, 2026 · scored weekly · How we score niches

sushi set market data

Units sold / yr: 30K–40K; avg 1,250–1,500/product
Revenue / yr: €427K–€569K; units × avg price
Conversion rate: 3.5%
Avg BSR: #975
Page quality: 0%
Prime: 100%
Sponsored: 85%
Out of stock: 9.3%
Avg brand age: 42 months
Avg seller age: 189 days

Competition & brand share

The top 5 products take 49% of clicks — established leaders, but buyers still shop beyond them.

Brands

27 rising

Sellers

Top-5 brand share

55%

Top 20: 93%

Top-5 click share

49%

Top 20: 85%

Open market

40%

SKYSER17%
HI NINGER11%
MLRYH11%
Reishunger9%
Seba Garden7%
sebudion5%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -45.7% search growth over the last 90 days.

Peak months: Jan, Nov, Dec · busiest ÷ quietest = 3.0×

Open Trend

Top sushi set search terms

sushi set381K/yr -42.6%3.0% conv.
sushi192K/yr -35.0%1.7% conv.
sushi maker287K/yr -60.1%2.4% conv.
sushi set zum selber machen56K/yr -42.5%2.9% conv.
sushi zubehör23K/yr -44.4%2.1% conv.
sushi maker set22K/yr -55.1%3.5% conv.
sushi form12K/yr -50.1%0.5% conv.
sushi maschine6K/yr +23.3%0.7% conv.
sushi starter set10K/yr -31.8%3.0% conv.
sushi making kit5K/yr -41.1%2.0% conv.

All search terms

Top sushi set products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

SKYSER Sushi Maker Set 20 Stück sushi set zum selber machen -Schwarz

SKYSER€22.384.3★1,359 rev

HI NINGER Sushi Maker Set zum Selber Machen - Deluxe Edition: 20-teiliges Sushi Set für Einsteiger mit Rollmatte Reisrollformen Messer Stäbchen KomplettsetSchwarz

HI NINGER€22.064.5★1,126 rev

Reishunger Sushi Einsteiger Box inkl. Rezeptkarte Komplett-Set mit original Japanischen Zutaten: Sushi Reis Bambusmatte Sojasauce Nori Algen Wasabi Ingwer Essstäbchen

Reishunger€17.904.5★3,235 rev

MLRYH Sushi Maker Kunststoff Premium Set Tool Set Sushi Reisrolle Formformen DIY Roller Tool für Anfänger zu Hause (21 Stück)

MLRYH€22.924.3★2,697 rev

Seba Garden SUKOYAKA Sushi Maker Kit - 9-teiliges komplettes Sushi-Set ideal zum Ausprobieren oder als Geschenk - Multi Language To Do Guide

Seba Garden€20.624.5★1,429 rev

Newest

by launch date

Bukecagif Sushi Maker Sushi Maker Set Onigiri Form Als Sushi Zubehör Für Sushi Selber Machen Form Set (Rahmen Boden & Deckel) mit Reislöffel und Essstäbchen

Bukecagif€10.435 rev

4mo ago

Roits Sushi Socken Rosa für Damen und Herren - Sushi Motiv Lustige Geschenke Bunte Witzige Socken Accessoires Odd Fun Socks (36-40)

Roits€6.9418 rev

6mo ago

Pukpu Sushi Set zum Selber Machen 15-teilig Sushi Maker & Sushi Starter Set für Anfänger mit Nigiri Formen Bambusmatte Messer Stäbchen & Anleitung

Pukpu€17.63146 rev

8mo ago

Pukpu Sushi Set Sushi Set zum Selber Machen 15 Teile Sushi Maker Set für Anfänger mit Bambusmatte Sushi Formen Nigiri Form Messer Stäbchen Sushi Starter Set & Sushi Zubehör Set

Pukpu€20.88106 rev

1y ago

LUXECOVE 4-teiliges Sushi-Set Multifunktionaler Sushi Maker Geeignet zur Herstellung von Reisbällchen DIY-Reisbällchen-Bazooka DIY Anfänger-Set

LUXECOVE€8.66325 rev

1y ago

What buyers say about sushi set

What buyers praise and complain about, mined from review topics.

What buyers love

Qualität insgesamt17%

“Super Qualität”

Geschmack insgesamt14%

“Super Reis”

Benutzerfreundlichkeit14%

“Bestes und einfachstes Tool”

Preis-Leistungs-Verhältnis6%

“Top Preis/Leistung”

Geschenk Zweck5%

“Geschenkidee”

Spaß/Unterhaltungserlebnis4%

“Macht Spaß”

beworben Vs Tatsächliches Produkt4%

“alles hat wie gewohnt funktioniert”

Einfache Reinigung4%

“alles ist leicht zu reinigen”

Geschmack3%

“Guter Geschmack”

Effizienz3%

“– funktional okay,”

What buyers complain about

Qualität insgesamt11%

“Müll”

Materialqualität8%

“Nicht kaufen: billiges Material; billig verarbeitet und die Größen sind ein Witz”

Anleitung/Benutzerhandbuch/Fehlerbehebung7%

“leider ohne ordentliche Anleitung.”

Geruch7%

“Fischiger Geruch, wird labbrig”

Benutzerfreundlichkeit7%

“lässt sich nicht öffnen”

Gesamtgröße6%

“Riesen großer Käse”

Geschmack insgesamt5%

“absolut geschmacklos”

Preis-Leistungs-Verhältnis3%

“Etwas teuer für den Inhalt”

Geschmack3%

“BRENNT Schon eine nicht messbare Menge sprengt Dir die Geschmacksnerven”

beworben Vs Tatsächliches Produkt2%

“Sieht erstmal "wenig" aus, aber der Schein trügt”

Top return reasons

Qualität insgesamt17%

Benutzerfreundlichkeit14%

Funktionalität insgesamt13%

Defekt Material/Teile10%

Gesamtgröße10%

Materialqualität7%

Produktzustand3%

Geschenk Zweck3%

beworben Vs Tatsächliches Produkt3%

Haltbarkeit2%

Common questions

Is sushi set profitable to sell on Amazon Germany?: The niche generates €509K/yr across 34 tracked products. 1 of 4 products launched in the last 360 days are still selling. 90-day search growth is -45.7%. Flapen's verdict: Worth a look (55/100).
How competitive is the sushi set niche?: 27 brands and 32 sellers compete. The top 5 products take 49% of clicks and top 5 brands hold 55% of demand.
What do buyers complain about in sushi set?: Top complaints mined from reviews: Qualität insgesamt, Materialqualität, Anleitung/Benutzerhandbuch/Fehlerbehebung. The return rate is 0.4%.
When does demand for sushi set peak?: Demand peaks in Jan–Nov–Dec; the busiest month runs 3.0× the quietest.
What does it cost to enter the sushi set niche?: Listings span €1.11–€33.29; the average listing price is €14.23 (sweet spot $15–$100). The average incumbent carries 1,384 reviews — the moat a new listing must climb.