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Suppenkelle

Suppenkelle shows low returns (1.4%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Flapen Score

57
Worth a look

Top 14% of 4,240 Küche, Haushalt & Wohnen niches · +9 vs the category median of 48

Market size 54Growth 8Conversion 70Competition 78Returns 86Price range 57Avg price 37Brand share 79Review moat 75Quality gap 43
This niche Category average · 4,240 niches

Is Suppenkelle profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Suppenkelle is a €357K/yr Amazon Germany market (539K searches/yr). The top 5 brands hold 56% of demand. Demand peaks in Jan–Nov–Dec. Verdict: Worth a look — 57/100.

Suppenkelle: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved -33.5% over the last 90 days and 6.4% of searches end in a purchase.

€357K

revenue / yr

Units sold / yr40K
Search volume / yr-33.5%539K
Conversion rate6.4%
Avg price€10.38

Who owns the niche?

The top 5 brands hold 56% of demand, so 44% of the market is open.

44%

open market share

Brands · sellers33 · 115
Top-5 product click share37%
Open market44%
Avg brand age43 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 49 products

Sponsored placement84%
New entrants (1y)9· 1 succeeded
Avg rating4.5★
Avg reviews502

Top Suppenkelle products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

Clicks spread well past the top 5 (37% combined) — an open shelf where new products get seen.

€0€11K€21K€32K€43K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

33 rising

Sellers

115

Top-5 brand share

56%

Top 20: 91%

Top-5 click share

37%

Top 20: 74%

Open market

40%

  • FACKELMANN27%
  • Berglander12%
  • Hausfelder7%
  • SOMLAW5%
  • YFWOOD4%
  • Rösle4%

Suppenkelle demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume539KCVR6.4%Products49Brands33Top 5 Brands56%OOS Rate2.5%Rating4.5★Reviews502Avg BSR#59
18K13KSpike '24Black Friday '24Prime Day '25Spike '25Black Friday '25SepDecMarJunAugNovMarMay

Peak months: Jan, Nov, Dec · busiest ÷ quietest = 2.1×

Top Suppenkelle search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • suppenkelle173K/yr
  • schöpflöffel82K/yr
  • schöpfkelle78K/yr
  • suppenkelle edelstahl46K/yr
  • schöpfkelle edelstahl27K/yr
  • schöpflöffel edelstahl20K/yr
  • schöpfkelle kunststoff14K/yr
  • suppenkelle silikon15K/yr
  • schöpfer10K/yr
  • kelle küche10K/yr

What reviews say buyers love and hate about Suppenkelle

What buyers mention most, as a share of all reviews.

What buyers love

82% of reviews
Qualität insgesamt30%

Premium Qualität

Preis-Leistungs-Verhältnis12%

Sehr gutes Produkt zu einem fairen Preis

beworben Vs Tatsächliches Produkt11%

Erfüllen ihren Zweck

Stärke8%

macht einen robusten Eindruck

Gesamtgröße6%

Passt

What buyers complain about

73% of reviews
Rost/Korrodieren13%

Es ist schon nach einer Woche verrostet

Materialqualität12%

Kein schönes Material

Qualität insgesamt11%

Wirklicher Müll

Gesamtgröße9%

Ein bisschen gross

Spülmaschinenfest7%

Darf nicht in die Spülmaschine

Suppenkelle return rate & reasons

Why buyers send it back, as a share of all return requests.

1.4%

Return rate

0%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Gesamtgröße
53%
2Qualität insgesamt
11%
3Materialqualität
10%
4Gewicht schwer
3%
5beworben Vs Tatsächliches Produkt
2%

Common Suppenkelle questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Suppenkelle 57/100 on Amazon Germany — Worth a look. The niche generates €357K/yr across 49 tracked products. 1 of 9 products launched in the last 360 days are still selling. Search demand moved -33.5% over the last 90 days.
Search demand for Suppenkelle on Amazon Germany peaks in Jan–Nov–Dec, where the busiest month runs 2.1× the quietest.