Skip to content

Styroporeier

Fail

Demand is soft, at -94.2% this quarter, so Styroporeier is a Fail.

Flapen Score
38
38 / 100
Ranks 3,526 of 4,240 Küche, Haushalt & Wohnen niches · −10 vs the category median of 48
Market size
€23K/yr61K searches / yr
90-day growth
-94.2%search demand this quarter
Competition
49%top-5 click share · 12 brands · 25 sellers

Flapen Score

Styroporeier against its category

The dotted line is the Küche, Haushalt & Wohnen average. Past it, Styroporeier is stronger. Inside it, weaker.

38Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Styroporeier market on Amazon at a glance

Shoppers on Amazon Germany searched for Styroporeier 61K times last year and spent an estimated €23K. The top 5 brands take 81% of clicks. Demand peaks in Feb–Mar–Apr. Flapen scores it 38 out of 100, a Fail.

01 · Demand

An estimated 5.1% of those searches ended in a purchase.

Shoppers searched for this 61K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 5.1% of those searches ended in a purchase. Searches in the last 90 days moved -94.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated €23K a year.

Searches, last 12 months
61K
Growth, 90 days vs prior 90
-94.2%
Conversion, latest week
5.1%
Market size, estimated
€23Ka year
Peak month
March55.9× the quietest month
Top search term
styropor ei6K searches a year

02 · Price

A sale here is worth €7.33.

Listings sell for €7.33 on average, from €4.18 to €11.79. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 250 to 500 of them. At €7.33 that is €2K to €4K a year per listing.

Average price
€7.33under the $15 to $100 sweet spot
Price range
€4.18–€11.79
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
6K–8K
Units per listing a year
250–500
Revenue per listing a year
€2K–€4K
Returns
1.5%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

35% of listings pay for placement with sponsored ads. 90% ship with Prime. On an average day, 6.1% of listings are out of stock. The average listing ranks #1,696 within Blumengestecke. It carries 259 reviews at 4.46 stars, so a new listing needs social proof before a better product.

Sponsored listings
35%
Prime listings
90%
Out of stock, average day
6.1%
Average rank
#1,696in Blumengestecke
Average rating
4.46 starsAmazon Germany average 4.37 stars
Average reviews
259per listing
Listings tracked
20

04 · Newcomers

0 of last year's 6 launches cleared the first-year sales bar.

6 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 38 months on average, so the names here are settling in.

Launched, last 12 months
6
Successful launches
0Amazon's first-year sales bar
Average brand age
38 months

Products

Top Styroporeier products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 14, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 49% of clicks. Leaders hold, but buyers still shop past them.

€0€924€2K€3K€4K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)2 products missing review or click data not plotted

Brands

12 falling

Sellers

25

Est. top-5 brand share

81%

Top 20: 100%

Est. top-5 click share

49%

Top 20: 100%

Open market

14%

  • Ideen mit Herz35%
  • Rayher17%
  • TK Gruppe Timo Klingler14%
  • DERAYEE9%
  • MCE-Commerce6%
  • FainFun5%
  • Open — no brand owns it (6 brands, 14%)

Demand

Styroporeier search demand

Weekly searches over the year, seasonality beneath. Pick a range.

9K7KSpike '24Black Friday '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Feb, Mar, Apr · busiest ÷ quietest = 55.9×

Search terms

Top Styroporeier search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • styropor ei6K/yr
  • styroporeier38K/yr
  • styropor eier7K/yr
  • styroporeier 6cm3K/yr
  • styropor eier zum basteln4K/yr
  • ostereier styropor3K/yr

Reviews and returns

What reviews say buyers love and hate about Styroporeier

We read the reviews and the return reasons for every product selling here.

32%of positive reviews mention “Qualität insgesamt”
20%of negative reviews mention “beworben Vs Tatsächliches Produkt”
1.5%of orders come back
“Foto irreführend”
A buyer, on “beworben Vs Tatsächliches Produkt”20% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Styroporeier questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data