Is styroporeier profitable to sell on Amazon Germany?

The niche generates €23K/yr across 20 tracked products. 0 of 6 products launched in the last 360 days are still selling. 90-day search growth is -94.2%. Flapen's verdict: Skip it (38/100).

How competitive is the styroporeier niche?

12 brands and 25 sellers compete. The top 5 products take 49% of clicks and top 5 brands hold 81% of demand.

What do buyers complain about in styroporeier?

Top complaints mined from reviews: beworben Vs Tatsächliches Produkt, Qualität insgesamt, Defekt Material/Teile. The return rate is 1.5%.

When does demand for styroporeier peak?

Demand peaks in Feb–Mar–Apr; the busiest month runs 55.9× the quietest.

What does it cost to enter the styroporeier niche?

Listings span €4.18–€11.79; the average listing price is €7.33 (sweet spot $15–$100). The average incumbent carries 259 reviews — the moat a new listing must climb.

styroporeier

Skip it

Soft demand (-94.2% this quarter) — this niche doesn't clear our bar today.

Review moat

Great258.9

avg incumbent reviews — the moat a new listing must climb

Returns

Great1.5%

return rate — above 5% kills the launch gate

Conversion

Good5.1%

search→purchase rate — share of searches ending in a sale

Competition

Good49%

top-5 click share — leaders hold, buyers still browse

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Brand share

Okay81%

top-5 brand share — brands hold most of the demand

Avg price

Bad€7.33

avg listing price — sweet spot $15–$100

Market size

Bad€23K

€23K/yr · 61K searches

Growth

Bad-94.2%

90-day search growth — must beat 0% to launch

Price range

Bad€4.18–€11.79

cheapest to priciest tracked listing — scored on the share inside $15–$100

According to Flapen's Amazon Germany niche tracking, styroporeier is a €23K/yr Amazon Germany market (61K searches/yr). The top 5 brands hold 81% of demand. Demand peaks in Feb–Mar–Apr. Verdict: Skip it — 38/100.

Data updated Jul 14, 2026 · scored weekly · How we score niches

styroporeier market data

Units sold / yr: 6K–8K; avg 250–500/product
Revenue / yr: €44K–€59K; units × avg price
Conversion rate: 5.1%
Avg BSR: #1,696
Page quality: 0%
Prime: 90%
Sponsored: 35%
Out of stock: 6.1%
Avg brand age: 38 months
Avg seller age: 211 days

Competition & brand share

The top 5 products take 49% of clicks — established leaders, but buyers still shop beyond them.

Brands

12 falling

Sellers

Top-5 brand share

81%

Top 20: 100%

Top-5 click share

49%

Top 20: 100%

Open market

14%

Ideen mit Herz35%
Rayher17%
TK Gruppe Timo Klingler14%
DERAYEE9%
MCE-Commerce6%
FainFun5%
Open — no brand owns it (6 brands, 14%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -94.2% search growth over the last 90 days.

Peak months: Feb, Mar, Apr · busiest ÷ quietest = 55.9×

Open Trend

Top styroporeier search terms

styropor ei6K/yr -55.1%4.8% conv.
styroporeier38K/yr -97.6%5.8% conv.
styropor eier7K/yr -89.9%5.8% conv.
styroporeier 6cm3K/yr -86.4%7.2% conv.
styropor eier zum basteln4K/yr -95.5%5.1% conv.
ostereier styropor3K/yr -98.5%7.1% conv.

All search terms

Top styroporeier products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)2 products missing review or click data not plotted

All 20 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

TK Gruppe Timo Klingler 50x Styroporeier 6 cm Eier aus Styropor - Plastikeier zum Bemalen - Ostereier aus Kunststoff Kunststoffeier zum Basteln - Eier als Deko Dekoration an Ostern

TK Gruppe Timo Klingler€7.834.4★714 rev

Ideen mit Herz Styropor-Ei 2-teilig | groß & teilbar (20 cm hoch | Ø 14 cm | 1 Stück)

Ideen mit Herz€5.124.6★712 rev

Ideen mit Herz | Styropor-Eier | 5er Pack | 10 cm hoch Ø ca. 7 cm | Rohlinge zum Basteln

Ideen mit Herz€4.984.7★63 rev

DERAYEE Styropor-Eier Styroporkugeln 50 Stück Styroporbälle Kunststoff Eier zum Basteln Kunstdeko Heimwerk Handwerk Dekorieren

DERAYEE€6.004.2★6 rev

RAYHER 3317100 Styropor-Ei 2 teilig 2 Halbschalen Höhe 30 cm Styropor Weiß 21.098 x 21.098 x 30 cm

Rayher€9.994.6★1,041 rev

Newest

by launch date

FainFun Ostereier zum Bemalen Styroporeier Plastikeier zum Befüllen Eier Bemalen für Ostern Dekoration Basteln Geschenk (A5 10cm)

FainFun€6.324 rev

3mo ago

FainFun Ostereier zum Bemalen Styroporeier Plastikeier zum Befüllen Eier Bemalen für Ostern Dekoration Basteln Geschenk (A10 6cm)

FainFun€7.964 rev

3mo ago

30 Deko-Eier Ostern 6cm Kunststoff Ostereier zum Bemalen 30 Aufhänger für Ostereier Plastikeier Weiß Eier zum Bemalen und Aufhängen Osterhandwerk Ostern Basteln für Dekoration und Geschenk

SOMLAW€8.258 rev

4mo ago

Supvox Weiße Schaumstoffeier 20cm Feste Styroporeier zum Bemalen für Osterdekoration Selbstgemacht Bastelbedarf Leichtes Bastel Ei für Osterfeier und Kreative Handarbeit

Supvox€6.790 rev

5mo ago

DERAYEE Styropor-Eier Styroporkugeln 50 Stück Styroporbälle Kunststoff Eier zum Basteln Kunstdeko Heimwerk Handwerk Dekorieren

DERAYEE€6.006 rev

6mo ago

What buyers say about styroporeier

What buyers praise and complain about, mined from review topics.

What buyers love

Qualität insgesamt32%

“Super Produkt”

beworben Vs Tatsächliches Produkt20%

“Zweck erfüllt”

Preis-Leistungs-Verhältnis14%

“Guter Preis”

Gesamtgröße8%

“Größe und Stabilität passten für unser Vorhaben perfekt und die Kinder hatten ihren Spaß damit”

Benutzerfreundlichkeit4%

“Lässt sich gut bearbeiten”

Nähen/Finish/Polieren4%

“die "Naht" war sehr dezent.”

Korrekt Inhalt4%

“Tolles Komplettpaket”

Geschenk Zweck4%

“Richtig gute Geschenk Idee zu Ostern”

Stärke4%

“Sie ist stabil genug, um dem Schrumpfen der Masse standzuhalten”

Design insgesamt2%

“Schönes Produkt zum Basteln”

What buyers complain about

beworben Vs Tatsächliches Produkt20%

“Foto irreführend”

Qualität insgesamt20%

“Druckstellen, mangelhafte Qualität”

Defekt Material/Teile20%

“Viele kaputt”

Haftung/Klebrigkeit10%

“es kann ja zusammengeklebt werden.”

Materialqualität10%

“⛔️ Nachteile: Kein echtes „Plastikei“ zum Öffnen oder Befüllen;”

Preis-Leistungs-Verhältnis10%

“Preis für einfache Styroporformen nicht ganz günstig”

Top return reasons

Gesamtgröße63%

Defekt Material/Teile8%

beworben Vs Tatsächliches Produkt7%

Materialqualität5%

Funktionalität insgesamt3%

Farbe3%

Qualität insgesamt2%

Kompatibilität – insgesamt1%

Lackqualität1%

Benutzerfreundlichkeit1%

Common questions

Is styroporeier profitable to sell on Amazon Germany?: The niche generates €23K/yr across 20 tracked products. 0 of 6 products launched in the last 360 days are still selling. 90-day search growth is -94.2%. Flapen's verdict: Skip it (38/100).
How competitive is the styroporeier niche?: 12 brands and 25 sellers compete. The top 5 products take 49% of clicks and top 5 brands hold 81% of demand.
What do buyers complain about in styroporeier?: Top complaints mined from reviews: beworben Vs Tatsächliches Produkt, Qualität insgesamt, Defekt Material/Teile. The return rate is 1.5%.
When does demand for styroporeier peak?: Demand peaks in Feb–Mar–Apr; the busiest month runs 55.9× the quietest.
What does it cost to enter the styroporeier niche?: Listings span €4.18–€11.79; the average listing price is €7.33 (sweet spot $15–$100). The average incumbent carries 259 reviews — the moat a new listing must climb.