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Styroporeier

soft demand (-94.2% this quarter) — Styroporeier doesn't clear our bar today.

Flapen Score

38
Skip it

Ranks 3,526 of 4,240 Küche, Haushalt & Wohnen niches · −10 vs the category median of 48

Market size 6Growth 0Conversion 60Competition 60Returns 84Price range 0Avg price 20Brand share 40Review moat 87Quality gap 48
This niche Category average · 4,240 niches

Is Styroporeier profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Styroporeier is a €23K/yr Amazon Germany market (61K searches/yr). The top 5 brands hold 81% of demand. Demand peaks in Feb–Mar–Apr. Verdict: Skip it — 38/100.

Styroporeier: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -94.2% over the last 90 days and 5.1% of searches end in a purchase.

€23K

revenue / yr

Units sold / yr8K
Search volume / yr-94.2%61K
Conversion rate5.1%
Avg price€7.33

Who owns the niche?

The top 5 brands hold 81% of demand, so 19% of the market is open.

19%

open market share

Brands · sellers12 · 25
Top-5 product click share49%
Open market19%
Avg brand age38 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 20 products

Sponsored placement35%
New entrants (1y)6· 0 succeeded
Avg rating4.5★
Avg reviews259

Top Styroporeier products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 49% of clicks — established leaders, but buyers still shop beyond them.

€0€924€2K€3K€4K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)2 products missing review or click data not plotted

Brands

12 falling

Sellers

25

Top-5 brand share

81%

Top 20: 100%

Top-5 click share

49%

Top 20: 100%

Open market

14%

  • Ideen mit Herz35%
  • Rayher17%
  • TK Gruppe Timo Klingler14%
  • DERAYEE9%
  • MCE-Commerce6%
  • FainFun5%
  • Open — no brand owns it (6 brands, 14%)

Styroporeier demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume61KCVR5.1%Products20Brands12Top 5 Brands81%OOS Rate6.1%Rating4.5★Reviews259Avg BSR#1,696
9K7KSpike '24Black Friday '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Feb, Mar, Apr · busiest ÷ quietest = 55.9×

Top Styroporeier search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • styropor ei6K/yr
  • styroporeier38K/yr
  • styropor eier7K/yr
  • styroporeier 6cm3K/yr
  • styropor eier zum basteln4K/yr
  • ostereier styropor3K/yr

What reviews say buyers love and hate about Styroporeier

What buyers mention most, as a share of all reviews.

What buyers love

96% of reviews
Qualität insgesamt32%

Super Produkt

beworben Vs Tatsächliches Produkt20%

Zweck erfüllt

Preis-Leistungs-Verhältnis14%

Guter Preis

Gesamtgröße8%

Größe und Stabilität passten für unser Vorhaben perfekt und die Kinder hatten ihren Spaß damit

Benutzerfreundlichkeit4%

Lässt sich gut bearbeiten

What buyers complain about

90% of reviews
beworben Vs Tatsächliches Produkt20%

Foto irreführend

Qualität insgesamt20%

Druckstellen, mangelhafte Qualität

Defekt Material/Teile20%

Viele kaputt

Haftung/Klebrigkeit10%

es kann ja zusammengeklebt werden.

Materialqualität10%

⛔️ Nachteile: Kein echtes „Plastikei“ zum Öffnen oder Befüllen;

Styroporeier return rate & reasons

Why buyers send it back, as a share of all return requests.

1.5%

Return rate

0%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Gesamtgröße
63%
2Defekt Material/Teile
8%
3beworben Vs Tatsächliches Produkt
7%
4Materialqualität
5%
5Funktionalität insgesamt
3%

Common Styroporeier questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Styroporeier 38/100 on Amazon Germany — Skip it. The niche generates €23K/yr across 20 tracked products. 0 of 6 products launched in the last 360 days are still selling. Search demand moved -94.2% over the last 90 days.
Search demand for Styroporeier on Amazon Germany peaks in Feb–Mar–Apr, where the busiest month runs 55.9× the quietest.