How competitive is the Sturmstreichhölzer niche on Amazon Germany?

16 brands and 39 sellers compete in Sturmstreichhölzer on Amazon Germany. The top 5 Sturmstreichhölzer products take 66% of clicks and its top 5 brands hold 77% of demand.

What does it cost to enter the Sturmstreichhölzer niche?

Sturmstreichhölzer sells for €10.60 on average on Amazon Germany, outside our $15–$100 sweet spot. Listings span €3.33–€22.31. The average incumbent carries 386 reviews — the moat a new listing must climb.

Sturmstreichhölzer

soft demand (-59.8% this quarter) — Sturmstreichhölzer doesn't clear our bar today.

Flapen Score

Skip it

Ranks 3,334 of 4,240 Küche, Haushalt & Wohnen niches · −8 vs the category median of 48

This niche Category average · 4,240 niches

Is Sturmstreichhölzer profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Sturmstreichhölzer is a €26K/yr Amazon Germany market (70K searches/yr). The top 5 brands hold 77% of demand. Verdict: Skip it — 40/100.

Sturmstreichhölzer: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -59.8% over the last 90 days and 3.5% of searches end in a purchase.

€26K

revenue / yr

Units sold / yr3K

Search volume / yr-59.8%70K

Conversion rate3.5%

Avg price€10.60

Who owns the niche?

The top 5 brands hold 77% of demand, so 23% of the market is open.

23%

open market share

Brands · sellers16 · 39

Top-5 product click share66%

Open market23%

Avg brand age54 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.3★ — the gap to enter on.

0/100

page quality · 22 products

Top Sturmstreichhölzer products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

BasicNature Wasserfeste Sturmstreichhölzer

Price: €5.48
Rating: 4.4/5
Reviews: 450
Age: 19y ago

Überallzünder Streichhölzer 10er PACK Zündhölzer Outdoor Camping Cowboy Matches Überall

Price: €14.83
Rating: 4.4/5
Reviews: 461
Age: 7y ago

Relags Sturmstreichhölzer Sturm- & wasserfest 2 Dosen mit 40 Zündhölzern

Price: €9.27
Rating: 4.2/5
Reviews: 283
Age: 7y ago

BAUFAS 6 Sets Streichhölzer Wasserdichte und Winddichte Camping-Streichhölzer für Outdoor und Survival-Kit

Price: €8.90
Rating: 3.8/5
Reviews: 38
Age: 2y ago

Sturmstreichhölzer Sturm- & wasserfest 2 Dosen mit je 25 Stck. NATO-genehmigt

Price: €14.10
Rating: 4.6/5
Reviews: 72
Age: 3y ago

Newest

by launch date

Lafagiet 5er Pack Dauerstreichhölzer Feuerzeug wasserdicht Schlüsselanhänger Streichhölzer Feuerzeuge für Kerzen Survival Camping Kit (brauchen Feuerzeugflüssigkeit)

Price: €8.51
Rating: 3.6/5
Reviews: 125
Age: 1y ago

EUROPA Zündhölzer 100 Streichholzschachteln (10 x 10er Pack je 38 Stück) Sicherheitszündhölzer für Kerzen Kamin & Grill das Original in der klassischen Zündholzschachtel

Price: €9.77
Rating: 4.6/5
Reviews: 95
Age: 1y ago

BAUFAS 6 Sets Streichhölzer Wasserdichte und Winddichte Camping-Streichhölzer für Outdoor und Survival-Kit

Price: €8.90
Rating: 3.8/5
Reviews: 38
Age: 2y ago

BWuM Sturmstreichhölzer Wasserfest (Schachtel 100 mm)

Price: €8.35
Rating: 4.4/5
Reviews: 9
Age: 2y ago

Sturmstreichhölzer Sturm- & wasserfest 2 Dosen mit je 25 Stck. NATO-genehmigt

Price: €14.10
Rating: 4.6/5
Reviews: 72
Age: 3y ago

Competition: brands, sellers & click share

The top 5 products take 66% of clicks — established leaders, but buyers still shop beyond them.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

16 falling

Sellers

Top-5 brand share

77%

Top 20: 100%

Top-5 click share

66%

Top 20: 98%

Open market

17%

Relags39%
binoa18%
BAUFAS7%
Westinghouse7%
UCO6%
baum-m gmbh6%
Open — no brand owns it (10 brands, 17%)

Sturmstreichhölzer demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume70KCVR3.5%Products22Brands16Top 5 Brands77%OOS Rate3.0%Rating4.3★Reviews386Avg BSR#976

Top Sturmstreichhölzer search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

sturmstreichhölzer25K/yr -59.1%4.1% conv.
streichhölzer überallzünder22K/yr -62.2%2.8% conv.
überall streichhölzer6K/yr -41.4%2.9% conv.
wasserfeste streichhölzer5K/yr -40.0%4.2% conv.
streichhölzer wasserfest5K/yr -48.0%4.0% conv.
sturmstreichhölzer wasserfest7K/yr -90.4%4.1% conv.

What reviews say buyers love and hate about Sturmstreichhölzer

What buyers mention most, as a share of all reviews.

What buyers love

88% of reviews

Qualität insgesamt29%

“Super Produkt”

beworben Vs Tatsächliches Produkt22%

“Macht was es soll”

Effizienz8%

“Funktioniert”

Geeignet für den Außenbereich6%

“Prima im Outdoorbereich”

Benutzerfreundlichkeit5%

“Praktisch”

What buyers complain about

90% of reviews

Qualität insgesamt34%

“Einfach nur unbracuhbare Müll”

Preis-Leistungs-Verhältnis11%

“Funktionier aber teuer”

Funktionalität insgesamt11%

“Nicht Funktionstauglich”

beworben Vs Tatsächliches Produkt9%

“Hält nicht was es verspricht”

Haltbarkeit8%

“hält keinen Monat”

Sturmstreichhölzer return rate & reasons

Why buyers send it back, as a share of all return requests.

0.3%

Return rate

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Funktionalität insgesamt

35%

2Gesamtgröße

23%

3Defekt Material/Teile

10%

4Qualität insgesamt

5beworben Vs Tatsächliches Produkt

Common Sturmstreichhölzer questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Sturmstreichhölzer 40/100 on Amazon Germany — Skip it. The niche generates €26K/yr across 22 tracked products. Search demand moved -59.8% over the last 90 days.

Sturmstreichhölzer buyers on Amazon Germany complain most about Qualität insgesamt, Preis-Leistungs-Verhältnis, Funktionalität insgesamt, the themes mined from the niche's reviews. Its return rate is 0.3%.