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Stur

brand-locked demand (top 5 brands take 100% of clicks) — Stur doesn't clear our bar today.

Flapen Score

24
Skip it

Ranks 4,146 of 4,240 Küche, Haushalt & Wohnen niches · −24 vs the category median of 48

Market size 41Growth 6Conversion 9Competition 6Returns 40Price range 17Avg price 56Brand share 0Review moat 86Quality gap 37
This niche Category average · 4,240 niches

Is Stur profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Stur is a €210K/yr Amazon Germany market (180K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jan–Aug–Nov–Dec. Verdict: Skip it — 24/100.

Stur: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -38.9% over the last 90 days and 0.8% of searches end in a purchase.

€210K

revenue / yr

Units sold / yr2K
Search volume / yr-38.9%180K
Conversion rate0.8%
Avg price€156.09

Who owns the niche?

The top 5 brands hold 100% of demand, so 0% of the market is open.

0%

open market share

Brands · sellers3 · 5
Top-5 product click share93%
Open market0%
Avg brand age57 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 7 products

Sponsored placement100%
New entrants (1y)0· 0 succeeded
Avg rating4.5★
Avg reviews285

Top Stur products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products capture 93% of clicks — a locked-up shelf that new listings rarely crack.

€0€32K€63K€95K€126K101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

3 flat

Sellers

5

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

93%

Top 20: 100%

Open market

0%

  • STUR82%
  • TECOR15%
  • THOR3%

Stur demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume180KCVR0.8%Products7Brands3Top 5 Brands100%OOS Rate0.0%Rating4.5★Reviews285Avg BSR#239
8K6KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26DecMarJunAugNovMarMay

Peak months: Jan, Aug, Nov, Dec · busiest ÷ quietest = 2.0×

Top Stur search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • stur56K/yr
  • stur pfanne70K/yr
  • stur pfanne gusseisen 28 cm36K/yr
  • stur gusseisenpfanne10K/yr
  • stur gusseisenpfanne 28 cm5K/yr
  • gusseisenpfanne stur3K/yr

What reviews say buyers love and hate about Stur

What buyers mention most, as a share of all reviews.

What buyers love

79% of reviews
Qualität insgesamt26%

TOP-Produkt

Preis-Leistungs-Verhältnis16%

Den Preis wert

Einfache Reinigung12%

+ Super einfach zu reinigen

Heizung6%

Bei ordnungsgemäßem Gebrauch ist die Wärmeverteilung hervorragend

Haltbarkeit6%

Pfanne macht auch nach dreimaliger Nutzung einen weiterhin Top-Eindruck

What buyers complain about

66% of reviews
Gewicht schwer18%

Schwere Pfanne

Preis-Leistungs-Verhältnis15%

Völlig überteuert

Qualität insgesamt6%

Die Verarbeitung ist grausam

Haltbarkeit6%

Leider kaputt

Heizung5%

Ungleichmäßige Wärmeverteilung

Stur return rate & reasons

Why buyers send it back, as a share of all return requests.

3.8%

Return rate

0%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Gewicht schwer
27%
2Gesamtgröße
16%
3Rost/Korrodieren
8%
4Qualität insgesamt
7%
5Funktionalität insgesamt
5%

Common Stur questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Stur 24/100 on Amazon Germany — Skip it. The niche generates €210K/yr across 7 tracked products. Search demand moved -38.9% over the last 90 days.
Search demand for Stur on Amazon Germany peaks in Jan–Aug–Nov–Dec, where the busiest month runs 2.0× the quietest.