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Stumpenkerzen Weiß

Stumpenkerzen Weiß shows a fragmented shelf (top 5 take 32% of clicks), but soft demand (-24.0% this quarter) keeps it on the watch list.

Flapen Score

51
Worth a look

Top 35% of 4,240 Küche, Haushalt & Wohnen niches · +3 vs the category median of 48

Market size 22Growth 13Conversion 29Competition 84Returns 81Price range 63Avg price 73Brand share 63Review moat 66Quality gap 63
This niche Category average · 4,240 niches

Is Stumpenkerzen Weiß profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Stumpenkerzen Weiß is a €86K/yr Amazon Germany market (257K searches/yr). The top 5 brands hold 67% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 51/100.

Stumpenkerzen Weiß: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved -24.0% over the last 90 days and 2.3% of searches end in a purchase.

€86K

revenue / yr

Units sold / yr10K
Search volume / yr-24.0%257K
Conversion rate2.3%
Avg price€14.70

Who owns the niche?

The top 5 brands hold 67% of demand, so 33% of the market is open.

33%

open market share

Brands · sellers24 · 84
Top-5 product click share32%
Open market33%
Avg brand age53 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.

0/100

page quality · 65 products

Sponsored placement78%
New entrants (1y)8· 1 succeeded
Avg rating4.4★
Avg reviews874

Top Stumpenkerzen Weiß products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

Clicks spread well past the top 5 (32% combined) — an open shelf where new products get seen.

€0€3K€5K€8K€10K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

24 rising

Sellers

84

Top-5 brand share

67%

Top 20: 98%

Top-5 click share

32%

Top 20: 66%

Open market

28%

  • PAPSTAR24%
  • HORECA CANDLES17%
  • bolsius11%
  • Starpak8%
  • seit 1744 müller KERZEN7%
  • Hofer5%

Stumpenkerzen Weiß demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume257KCVR2.3%Products65Brands24Top 5 Brands67%OOS Rate8.3%Rating4.4★Reviews874Avg BSR#86
25K15KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 6.8×

Top Stumpenkerzen Weiß search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • stumpenkerzen creme60K/yr
  • stumpenkerzen grün57K/yr
  • stumpenkerzen salbeigrün10K/yr
  • stumpenkerzen bunt7K/yr
  • stumpenkerze groß8K/yr
  • stumpenkerze weiß6K/yr
  • kerzen 5cm durchmesser8K/yr
  • kleine stumpenkerzen7K/yr
  • rustic kerzen12K/yr
  • kerzen verschiedene größen5K/yr

What reviews say buyers love and hate about Stumpenkerzen Weiß

What buyers mention most, as a share of all reviews.

What buyers love

89% of reviews
Qualität insgesamt22%

Top Qualität

Helligkeit/Glanz/Glühen18%

Lieblingskerzen

Preis-Leistungs-Verhältnis14%

Preis-Leistung super

beworben Vs Tatsächliches Produkt9%

Produkt wie vom Verkäufer beschrieben

Farbe7%

Wunderschöne Farben - genau die, die auf dem Foto abgebildet sind

What buyers complain about

87% of reviews
Qualität insgesamt19%

Flop

Entflammbar15%

Brennt sehr schnell runter

Preis-Leistungs-Verhältnis13%

Schade bei dem Preis

Gesamtgröße12%

Kleiner als gedacht

Farbe12%

Hätte mir die Farbe irgendwie etwas blasser vorgestellt

Stumpenkerzen Weiß return rate & reasons

Why buyers send it back, as a share of all return requests.

1.7%

Return rate

0%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Gesamtgröße
62%
2Farbe
20%
3Defekt Material/Teile
3%
4beworben Vs Tatsächliches Produkt
2%
5Preis-Leistungs-Verhältnis
1%

Common Stumpenkerzen Weiß questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Stumpenkerzen Weiß 51/100 on Amazon Germany — Worth a look. The niche generates €86K/yr across 65 tracked products. 1 of 8 products launched in the last 360 days are still selling. Search demand moved -24.0% over the last 90 days.
Search demand for Stumpenkerzen Weiß on Amazon Germany peaks in Nov–Dec, where the busiest month runs 6.8× the quietest.