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51

stumpenkerzen weiß

Worth a look

Shows a fragmented shelf (top 5 take 32% of clicks), but soft demand (-24.0% this quarter) keeps it on the watch list.

Market size 22Growth 13Conversion 29Competition 84Returns 81Price range 63Avg price 73Brand share 63Review moat 66Quality gap 63

Competition

Great32%

top-5 click share — an open shelf

Returns

Great1.7%

return rate — above 5% kills the launch gate

Avg price

Good€14.70

avg listing price — sweet spot $15–$100

Review moat

Good873.58

avg incumbent reviews — the moat a new listing must climb

Brand share

Good67%

top-5 brand share — brands hold most of the demand

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Price range

Good€2.15–€36.76

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Okay2.3%

search→purchase rate — share of searches ending in a sale

Market size

Bad€86K

€86K/yr · 257K searches

Growth

Bad-24.0%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon Germany niche tracking, stumpenkerzen weiß is a €86K/yr Amazon Germany market (257K searches/yr). The top 5 brands hold 67% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 51/100.

Data updated Jul 16, 2026 · scored weekly · How we score niches

stumpenkerzen weiß market data

Units sold / yr
8K–10K
avg 0–100/product
Revenue / yr
€118K–€147K
units × avg price
Conversion rate
2.3%
Avg BSR
#86
Page quality
0%
Prime
83%
Sponsored
78%
Out of stock
8.3%
Avg brand age
53 months
Avg seller age
191 days

Competition & brand share

Clicks spread well past the top 5 (32% combined) — an open shelf where new products get seen.

Brands

24 rising

Sellers

84

Top-5 brand share

67%

Top 20: 98%

Top-5 click share

32%

Top 20: 66%

Open market

28%

  • PAPSTAR24%
  • HORECA CANDLES17%
  • bolsius11%
  • Starpak8%
  • seit 1744 müller KERZEN7%
  • Hofer5%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -24.0% search growth over the last 90 days.
25K15KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 6.8×

Top stumpenkerzen weiß search terms

  • stumpenkerzen creme60K/yr
  • stumpenkerzen grün57K/yr
  • stumpenkerzen salbeigrün10K/yr
  • stumpenkerzen bunt7K/yr
  • stumpenkerze groß8K/yr
  • stumpenkerze weiß6K/yr
  • kerzen 5cm durchmesser8K/yr
  • kleine stumpenkerzen7K/yr
  • rustic kerzen12K/yr
  • kerzen verschiedene größen5K/yr
All search terms

Top stumpenkerzen weiß products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%3%€3K6%€5K9%€8K12%€10K1101001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

What buyers say about stumpenkerzen weiß

What buyers praise and complain about, mined from review topics.

What buyers love

Qualität insgesamt22%

“Top Qualität”

Helligkeit/Glanz/Glühen18%

“Lieblingskerzen”

Preis-Leistungs-Verhältnis14%

“Preis-Leistung super”

beworben Vs Tatsächliches Produkt9%

“Produkt wie vom Verkäufer beschrieben”

Farbe7%

“Wunderschöne Farben - genau die, die auf dem Foto abgebildet sind”

Feuerwiderstand6%

“Schöne Kerzen, brennen super, kamen schnell”

Geruch5%

“Schöner Duft”

Gesamtgröße5%

“Passt”

Haltbarkeit3%

“diese Kerzen sind langlebig und gut”

Lackqualität1%

“mit Kerzenmalstiften gut zu bemalen.”

What buyers complain about

Qualität insgesamt19%

“Flop”

Entflammbar15%

“Brennt sehr schnell runter”

Preis-Leistungs-Verhältnis13%

“Schade bei dem Preis”

Gesamtgröße12%

“Kleiner als gedacht”

Farbe12%

“Hätte mir die Farbe irgendwie etwas blasser vorgestellt”

Haltbarkeit7%

“Jede Kerze ist nach der Hälfte der Brenndauer ausgegangen”

beworben Vs Tatsächliches Produkt2%

“Man sollte die Beschreibung abändern da es einfach nicht zutrifft”

Helligkeit/Glanz/Glühen2%

“Ärgerlich, da dann auch nicht mehr hell und Verschwendung”

Heizung2%

“Nicht sehr hitzestabil”

Gleichgewicht/Stabilität2%

“Sehr schade, dass es jetzt extrem viel Zusatzaufwand bedeutet um alles zu überdecken bzw zu stabilisieren”

Top return reasons

Gesamtgröße62%
Farbe20%
Defekt Material/Teile3%
beworben Vs Tatsächliches Produkt2%
Preis-Leistungs-Verhältnis1%
Qualität insgesamt1%
Funktionalität insgesamt1%
Dünn1%
Anzeigefarben1%
Dicke1%

Common questions

Is stumpenkerzen weiß profitable to sell on Amazon Germany?
The niche generates €86K/yr across 65 tracked products. 1 of 8 products launched in the last 360 days are still selling. 90-day search growth is -24.0%. Flapen's verdict: Worth a look (51/100).
How competitive is the stumpenkerzen weiß niche?
24 brands and 84 sellers compete. The top 5 products take 32% of clicks and top 5 brands hold 67% of demand.
What do buyers complain about in stumpenkerzen weiß?
Top complaints mined from reviews: Qualität insgesamt, Entflammbar, Preis-Leistungs-Verhältnis. The return rate is 1.7%.
When does demand for stumpenkerzen weiß peak?
Demand peaks in Nov–Dec; the busiest month runs 6.8× the quietest.
What does it cost to enter the stumpenkerzen weiß niche?
Listings span €2.15–€36.76; the average listing price is €14.70 (sweet spot $15–$100). The average incumbent carries 874 reviews — the moat a new listing must climb.