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Stuhl Schwarz

a small market ($21K/yr) — Stuhl Schwarz doesn't clear our bar today.

Flapen Score

47
Skip it

Ranks 2,225 of 4,240 Küche, Haushalt & Wohnen niches · −1 vs the category median of 48

Market size 5Growth 9Conversion 5Competition 82Returns 100Price range 42Avg price 76Brand share 78Review moat 49Quality gap 63
This niche Category average · 4,240 niches

Is Stuhl Schwarz profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Stuhl Schwarz is a €21K/yr Amazon Germany market (58K searches/yr). The top 5 brands hold 57% of demand. Demand peaks in Jan–Nov. Verdict: Skip it — 47/100.

Stuhl Schwarz: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -33.0% over the last 90 days and 0.4% of searches end in a purchase.

€21K

revenue / yr

Units sold / yr500
Search volume / yr-33.0%58K
Conversion rate0.4%
Avg price€98.40

Who owns the niche?

The top 5 brands hold 57% of demand, so 43% of the market is open.

43%

open market share

Brands · sellers25 · 35
Top-5 product click share33%
Open market43%
Avg brand age31 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.

0/100

page quality · 48 products

Sponsored placement90%
New entrants (1y)10· 2 succeeded
Avg rating4.4★
Avg reviews1,600

Top Stuhl Schwarz products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

Clicks spread well past the top 5 (33% combined) — an open shelf where new products get seen.

€0€424€849€1K€2K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

25 falling

Sellers

35

Top-5 brand share

57%

Top 20: 96%

Top-5 click share

33%

Top 20: 71%

Open market

37%

  • Goeurvant18%
  • EGGREE11%
  • EUGAD10%
  • WOLTU9%
  • Klihome9%
  • CLP5%

Stuhl Schwarz demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume58KCVR0.4%Products48Brands25Top 5 Brands57%OOS Rate18.4%Rating4.4★Reviews1,600Avg BSR#134
2K1KPrime Day '25Spike '25Black Friday '25JanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jan, Nov · busiest ÷ quietest = 2.1×

Top Stuhl Schwarz search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • stuhl schwarz16K/yr
  • esszimmerstühle schwarz12K/yr
  • stühle schwarz7K/yr
  • schwarze esszimmerstühle6K/yr
  • esszimmerstuhl schwarz5K/yr
  • schwarze stühle4K/yr
  • schwarzer stuhl4K/yr
  • esszimmerstühle 4er set schwarz4K/yr

What reviews say buyers love and hate about Stuhl Schwarz

What buyers mention most, as a share of all reviews.

What buyers love

90% of reviews
Qualität insgesamt26%

Sehr gute Produkte

Komfort insgesamt23%

Super bequem

Montage/Installation14%

leichte Montage

Preis-Leistungs-Verhältnis13%

Preis / Leistung super

Stärke7%

Stabiles Material

What buyers complain about

63% of reviews
Komfort insgesamt12%

Unbequemer Stuhl

Qualität insgesamt10%

Schlechte Qualität

Gesamtgröße9%

Die Stühle in einem Paket waren nicht richtig passgenau

Montage/Installation6%

hier konnte die Schraube nicht packen

Haltbarkeit6%

Die halten kein halbes Jahr

Stuhl Schwarz return rate & reasons

Why buyers send it back, as a share of all return requests.

0.0%

Return rate

0%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Gesamtgröße
28%
2Komfort insgesamt
11%
3Höhe
10%
4Materialqualität
6%
5Qualität insgesamt
6%

Common Stuhl Schwarz questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Stuhl Schwarz 47/100 on Amazon Germany — Skip it. The niche generates €21K/yr across 48 tracked products. 2 of 10 products launched in the last 360 days are still selling. Search demand moved -33.0% over the last 90 days.
Search demand for Stuhl Schwarz on Amazon Germany peaks in Jan–Nov, where the busiest month runs 2.1× the quietest.