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Stufenregal

weak search conversion (0.5%) — Stufenregal doesn't clear our bar today.

Flapen Score

42
Skip it

Ranks 3,055 of 4,240 Küche, Haushalt & Wohnen niches · −6 vs the category median of 48

Market size 11Growth 8Conversion 6Competition 42Returns 97Price range 88Avg price 91Brand share 37Review moat 50Quality gap 72
This niche Category average · 4,240 niches

Is Stufenregal profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Stufenregal is a €42K/yr Amazon Germany market (159K searches/yr). The top 5 brands hold 83% of demand. Demand peaks in Jan–Oct–Nov. Verdict: Skip it — 42/100.

Stufenregal: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -34.2% over the last 90 days and 0.5% of searches end in a purchase.

€42K

revenue / yr

Units sold / yr1K
Search volume / yr-34.2%159K
Conversion rate0.5%
Avg price€55.15

Who owns the niche?

The top 5 brands hold 83% of demand, so 17% of the market is open.

17%

open market share

Brands · sellers11 · 17
Top-5 product click share60%
Open market17%
Avg brand age35 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.3★ — the gap to enter on.

0/100

page quality · 22 products

Sponsored placement91%
New entrants (1y)2· 0 succeeded
Avg rating4.3★
Avg reviews1,482

Top Stufenregal products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 60% of clicks — established leaders, but buyers still shop beyond them.

€0€4K€8K€13K€17K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

11 falling

Sellers

17

Top-5 brand share

83%

Top 20: 100%

Top-5 click share

60%

Top 20: 98%

Open market

12%

  • VASAGLE49%
  • WOLTU15%
  • Yaheetech7%
  • MIADOMODO6%
  • Vicco6%
  • tectake5%
  • Open — no brand owns it (5 brands, 12%)

Stufenregal demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume159KCVR0.5%Products22Brands11Top 5 Brands83%OOS Rate9.1%Rating4.3★Reviews1,482Avg BSR#287
6K4KSpike '24Prime Day '25Spike '25SepDecMarJunAugNovMarMay

Peak months: Jan, Oct, Nov · busiest ÷ quietest = 2.1×

Top Stufenregal search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • stufenregal71K/yr
  • treppenregal39K/yr
  • stufenregal weiss13K/yr
  • raumteiler schrank8K/yr
  • trennwand regal7K/yr
  • raumteiler regal holz6K/yr
  • raumteiler regal raumtrenner5K/yr
  • stufen regal3K/yr
  • treppenregal stufenregal7K/yr

What reviews say buyers love and hate about Stufenregal

What buyers mention most, as a share of all reviews.

What buyers love

91% of reviews
Qualität insgesamt20%

Schönes Regal super Qualität

Montage/Installation20%

Ging super schnell alleine zum aufbauen

Preis-Leistungs-Verhältnis12%

Preis Leistung ok

Stärke12%

Stabiles Regal

Design insgesamt7%

Einfaches Design

What buyers complain about

84% of reviews
Gesamtgröße26%

leider zu klein

Qualität insgesamt13%

Schlechte Qualität

Montage/Installation11%

keine Montage möglich

beworben Vs Tatsächliches Produkt7%

Angekommen aufgebaut ungelogen keine 5 Minuten deshalb auch ein Stern ich habe die Produkt Bilder auf Amazon gesehen und es sah sehr schön aus... aufgebaut steht es nun vor mir Pott Hässlich kaum noch Ähnlichkeit von den Bildern hier auf Amazon will es am liebsten in Asche umwandeln den Müll soviel Geld für so was klappriges Ding was von selbst kein halt hat

Haftung/Klebrigkeit7%

Leider sind einige "Beklebungen" komplett gerissen

Stufenregal return rate & reasons

Why buyers send it back, as a share of all return requests.

0.5%

Return rate

0%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Gesamtgröße
27%
2Defekt Material/Teile
14%
3Qualität insgesamt
11%
4Farbe
10%
5Materialqualität
9%

Common Stufenregal questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Stufenregal 42/100 on Amazon Germany — Skip it. The niche generates €42K/yr across 22 tracked products. 0 of 2 products launched in the last 360 days are still selling. Search demand moved -34.2% over the last 90 days.
Search demand for Stufenregal on Amazon Germany peaks in Jan–Oct–Nov, where the busiest month runs 2.1× the quietest.