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Stufenregal

Fail

Buyers convert on only 0.5% of searches, so Stufenregal is a Fail.

Flapen Score
42
42 / 100
Ranks 3,055 of 4,240 Küche, Haushalt & Wohnen niches · −6 vs the category median of 48
Market size
€42K/yr159K searches / yr
90-day growth
-34.2%search demand this quarter
Competition
60%top-5 click share · 11 brands · 17 sellers

Flapen Score

Stufenregal against its category

The dotted line is the Küche, Haushalt & Wohnen average. Past it, Stufenregal is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Stufenregal market on Amazon at a glance

Shoppers on Amazon Germany searched for Stufenregal 159K times last year and spent an estimated €42K. The top 5 brands take 83% of clicks. Demand peaks in Jan–Oct–Nov. Flapen scores it 42 out of 100, a Fail.

01 · Demand

An estimated 0.5% of those searches ended in a purchase.

Shoppers searched for this 159K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 0.5% of those searches ended in a purchase. Searches in the last 90 days moved -34.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated €42K a year.

Searches, last 12 months
159K
Growth, 90 days vs prior 90
-34.2%
Conversion, latest week
0.5%
Market size, estimated
€42Ka year
Peak month
November2.1× the quietest month
Top search term
stufenregal71K searches a year

02 · Price

A sale here is worth €55.15.

Listings sell for €55.15 on average, from €20.94 to €107.23. Amazon reports units sold in ranges. This niche sold 750 to 1K a year. The average listing sells 0 to 100 of them. At €55.15 that is €0 to €6K a year per listing.

Average price
€55.15inside the $15 to $100 sweet spot
Price range
€20.94–€107.23
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
750–1K
Units per listing a year
0–100
Revenue per listing a year
€0–€6K
Returns
0.5%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is ads.

91% of listings pay for placement with sponsored ads. 27% ship with Prime. On an average day, 9.1% of listings are out of stock. The average listing ranks #287 within Wohnzimmer. It carries 1,482 reviews at 4.32 stars, so a new listing needs social proof before a better product.

Sponsored listings
91%
Prime listings
27%
Out of stock, average day
9.1%
Average rank
#287in Wohnzimmer
Average rating
4.32 starsAmazon Germany average 4.37 stars
Average reviews
1,482per listing
Listings tracked
22

04 · Newcomers

0 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
35 months

Products

Top Stufenregal products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 16, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 60% of clicks. Leaders hold, but buyers still shop past them.

€0€4K€8K€13K€17K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

11 falling

Sellers

17

Est. top-5 brand share

83%

Top 20: 100%

Est. top-5 click share

60%

Top 20: 98%

Open market

12%

  • VASAGLE49%
  • WOLTU15%
  • Yaheetech7%
  • MIADOMODO6%
  • Vicco6%
  • tectake5%
  • Open — no brand owns it (5 brands, 12%)

Demand

Stufenregal search demand

Weekly searches over the year, seasonality beneath. Pick a range.

6K4KSpike '24Prime Day '25Spike '25SepDecMarJunAugNovMarMay

Peak months: Jan, Oct, Nov · busiest ÷ quietest = 2.1×

Search terms

Top Stufenregal search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • stufenregal71K/yr
  • treppenregal39K/yr
  • stufenregal weiss13K/yr
  • raumteiler schrank8K/yr
  • trennwand regal7K/yr
  • raumteiler regal holz6K/yr
  • raumteiler regal raumtrenner5K/yr
  • stufen regal3K/yr
  • treppenregal stufenregal7K/yr

Reviews and returns

What reviews say buyers love and hate about Stufenregal

We read the reviews and the return reasons for every product selling here.

20%of positive reviews mention “Qualität insgesamt”
26%of negative reviews mention “Gesamtgröße”
0.5%of orders come back
“leider zu klein”
A buyer, on “Gesamtgröße”26% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Stufenregal questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data