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54

stufenmatten außen

Worth a look

Shows low returns (0.4%), but a small market ($34K/yr) keeps it on the watch list.

Market size 9Growth 17Conversion 22Competition 84Returns 98Price range 73Avg price 89Brand share 58Review moat 81Quality gap 80

Returns

Incredible0.4%

return rate — above 5% kills the launch gate

Avg price

Great€20.54

avg listing price — sweet spot $15–$100

Competition

Great31%

top-5 click share — an open shelf

Review moat

Great385.72

avg incumbent reviews — the moat a new listing must climb

Quality gap

Great4.2★

avg incumbent rating — lower means beatable quality

Price range

Good€2.99–€47.60

cheapest to priciest tracked listing — scored on the share inside $15–$100

Brand share

Good70%

top-5 brand share — brands hold most of the demand

Conversion

Bad1.8%

search→purchase rate — share of searches ending in a sale

Growth

Bad-16.9%

90-day search growth — must beat 0% to launch

Market size

Bad€34K

€34K/yr · 95K searches

According to Flapen's Amazon Germany niche tracking, stufenmatten außen is a €34K/yr Amazon Germany market (95K searches/yr). The top 5 brands hold 70% of demand. Demand peaks in Jan–Nov. Verdict: Worth a look — 54/100.

Data updated Jul 16, 2026 · scored weekly · How we score niches

stufenmatten außen market data

Units sold / yr
3K–3K
avg 0–100/product
Revenue / yr
€51K–€62K
units × avg price
Conversion rate
1.8%
Avg BSR
#142
Page quality
0%
Prime
39%
Sponsored
93%
Out of stock
18.0%
Avg brand age
40 months
Avg seller age
208 days

Competition & brand share

Clicks spread well past the top 5 (31% combined) — an open shelf where new products get seen.

Brands

21 falling

Sellers

32

Top-5 brand share

70%

Top 20: 100%

Top-5 click share

31%

Top 20: 75%

Open market

24%

  • BigDean19%
  • Aucuda16%
  • Floordirekt14%
  • Spurtar14%
  • Kettelservice-Metzker8%
  • KARAT6%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -16.9% search growth over the last 90 days.
5K3KSpike '24Black Friday '24Holiday '24Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Nov · busiest ÷ quietest = 2.1×

Top stufenmatten außen search terms

  • stufenmatten außen46K/yr
  • treppenstufen matten außen17K/yr
  • stufenmatten outdoor6K/yr
  • antirutschmatte treppe außen15K/yr
  • stufenmatten gummi7K/yr
  • außentreppe rutschfest machen4K/yr
All search terms

Top stufenmatten außen products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%3%€1K6%€2K9%€3K12%€4K101001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

What buyers say about stufenmatten außen

What buyers praise and complain about, mined from review topics.

What buyers love

Qualität insgesamt23%

“Qualität und Preis ok”

Haftung/Klebrigkeit11%

“selbstklebend”

beworben Vs Tatsächliches Produkt10%

“Ware wie auf Foto”

Griff9%

“und grundsätzlich zuverlässig Grip”

Preis-Leistungs-Verhältnis8%

“Guter Preis”

Gesamtgröße6%

“Passt”

Stärke6%

“Solide”

Benutzerfreundlichkeit4%

“Sehr gut und praktisch”

Sicherheit3%

“die Haustreppe war Safe.”

Design insgesamt2%

“Das Design ist ansprechend”

What buyers complain about

Haftung/Klebrigkeit33%

“Die Schutzstreifen vom Klebeband lösen sich von selbst ab”

Geruch10%

“stinken dabei stark nach Lösungsmittel.”

Griff9%

“aber nicht so rutschfest.”

Qualität insgesamt7%

“Schlechte Qualität, sehr dünn”

Gesamtgröße4%

“Die Matten sind zu groß”

Haltbarkeit4%

“Hält nicht ewig”

Preis-Leistungs-Verhältnis3%

“Dazu noch teuer”

Dicke3%

“Die stufenmatten sind sehr dünn”

Materialqualität2%

“kein Teppichähnliches material”

Einfache Reinigung2%

“Erfüllen den Zweck aber etwas unsauber”

Top return reasons

Gesamtgröße38%
Haftung/Klebrigkeit13%
Farbe8%
Qualität insgesamt8%
Geruch6%
beworben Vs Tatsächliches Produkt4%
Dünn3%
Materialqualität3%
Funktionalität insgesamt2%
Defekt Material/Teile2%

Common questions

Is stufenmatten außen profitable to sell on Amazon Germany?
The niche generates €34K/yr across 46 tracked products. 0 of 8 products launched in the last 360 days are still selling. 90-day search growth is -16.9%. Flapen's verdict: Worth a look (54/100).
How competitive is the stufenmatten außen niche?
21 brands and 32 sellers compete. The top 5 products take 31% of clicks and top 5 brands hold 70% of demand.
What do buyers complain about in stufenmatten außen?
Top complaints mined from reviews: Haftung/Klebrigkeit, Geruch, Griff. The return rate is 0.4%.
When does demand for stufenmatten außen peak?
Demand peaks in Jan–Nov; the busiest month runs 2.1× the quietest.
What does it cost to enter the stufenmatten außen niche?
Listings span €2.99–€47.60; the average listing price is €20.54 (sweet spot $15–$100). The average incumbent carries 386 reviews — the moat a new listing must climb.