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Strohsterne

Fail

Demand is soft, at -76.3% this quarter, so Strohsterne is a Fail.

Flapen Score
32
32 / 100
Ranks 3,898 of 4,240 Küche, Haushalt & Wohnen niches · −16 vs the category median of 48
Market size
€142K/yr209K searches / yr
90-day growth
-76.3%search demand this quarter
Competition
90%top-5 click share · 4 brands · 5 sellers

Flapen Score

Strohsterne against its category

The dotted line is the Küche, Haushalt & Wohnen average. Past it, Strohsterne is stronger. Inside it, weaker.

32Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Strohsterne market on Amazon at a glance

Shoppers on Amazon Germany searched for Strohsterne 209K times last year and spent an estimated €142K. All 4 brands take every click. Demand peaks in Nov–Dec. Flapen scores it 32 out of 100, a Fail.

01 · Demand

An estimated 6.9% of those searches ended in a purchase.

Shoppers searched for this 209K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 6.9% of those searches ended in a purchase. Searches in the last 90 days moved -76.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated €142K a year.

Searches, last 12 months
209K
Growth, 90 days vs prior 90
-76.3%
Conversion, latest week
6.9%
Market size, estimated
€142Ka year
Peak month
December468.0× the quietest month
Top search term
strohsterne87K searches a year

02 · Price

A sale here is worth €9.86.

Listings sell for €9.86 on average, from €7.55 to €12.37. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 100 to 250 of them. At €9.86 that is €986 to €2K a year per listing.

Average price
€9.86under the $15 to $100 sweet spot
Price range
€7.55–€12.37
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
10K–13K
Units per listing a year
100–250
Revenue per listing a year
€986–€2K
Returns
1.1%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

67% of listings pay for placement with sponsored ads. 17% ship with Prime. On an average day, 45.2% of listings are out of stock. The average listing ranks #509 within Saisonale Deko. It carries 271 reviews at 4.57 stars, so a new listing needs social proof before a better product.

Sponsored listings
67%
Prime listings
17%
Out of stock, average day
45.2%
Average rank
#509in Saisonale Deko
Average rating
4.57 starsAmazon Germany average 4.37 stars
Average reviews
271per listing
Listings tracked
6

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 66 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
66 months

Products

Top Strohsterne products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 16, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 90% of clicks. A locked shelf that new listings rarely crack.

€0€21K€43K€64K€85K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

4 falling

Sellers

5

Est. top-5 brand share

100%

Top 20: 100%

Est. top-5 click share

90%

Top 20: 100%

Open market

0%

  • BEESI48%
  • com-four21%
  • Annastore20%
  • BRUBAKER11%
  • Open — no brand owns it (0%)

Demand

Strohsterne search demand

Weekly searches over the year, seasonality beneath. Pick a range.

35K25KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 468.0×

Search terms

Top Strohsterne search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • strohsterne87K/yr
  • strohsterne christbaumschmuck88K/yr
  • strohsterne groß14K/yr
  • christbaumschmuck stroh6K/yr
  • strohsterne kaufen7K/yr
  • strohstern2K/yr
  • strohsterne weihnachtsbaum6K/yr

Reviews and returns

What reviews say buyers love and hate about Strohsterne

We read the reviews and the return reasons for every product selling here.

1.1%of orders come back

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

1 topic

NegativePositive

FAQ

Common Strohsterne questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data