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Strohkranz

Fail

Demand is soft, at -75.6% this quarter, so Strohkranz is a Fail.

Flapen Score
33
33 / 100
Ranks 3,864 of 4,240 Küche, Haushalt & Wohnen niches · −15 vs the category median of 48
Market size
€18K/yr20K searches / yr
90-day growth
-75.6%search demand this quarter
Competition
100%top-5 click share · 3 brands · 4 sellers

Flapen Score

Strohkranz against its category

The dotted line is the Küche, Haushalt & Wohnen average. Past it, Strohkranz is stronger. Inside it, weaker.

33Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Strohkranz market on Amazon at a glance

Shoppers on Amazon Germany searched for Strohkranz 20K times last year and spent an estimated €18K. All 3 brands take every click. Demand peaks in Sep–Oct–Nov. Flapen scores it 33 out of 100, a Fail.

01 · Demand

An estimated 6.3% of those searches ended in a purchase.

Shoppers searched for this 20K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 6.3% of those searches ended in a purchase. Searches in the last 90 days moved -75.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated €18K a year.

Searches, last 12 months
20K
Growth, 90 days vs prior 90
-75.6%
Conversion, latest week
6.3%
Market size, estimated
€18Ka year
Peak month
November113.7× the quietest month
Top search term
strohrömer 25 cm6K searches a year

02 · Price

A sale here is worth €14.53.

Listings sell for €14.53 on average, from €10.93 to €16.65. Amazon reports units sold in ranges. This niche sold 1K to 2K a year. The average listing sells 0 to 100 of them. At €14.53 that is €0 to €1K a year per listing.

Average price
€14.53under the $15 to $100 sweet spot
Price range
€10.93–€16.65
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
1K–2K
Units per listing a year
0–100
Revenue per listing a year
€0–€1K
Returns
1.0%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is ads.

100% of listings pay for placement with sponsored ads. 20% ship with Prime. On an average day, 13.8% of listings are out of stock. The average listing ranks #36 within Dekoartikel. It carries 105 reviews at 4.36 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
20%
Out of stock, average day
13.8%
Average rank
#36in Dekoartikel
Average rating
4.36 starsAmazon Germany average 4.37 stars
Average reviews
105per listing
Listings tracked
5

04 · Newcomers

0 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 85 months on average, so the names here are established.

Launched, last 12 months
3
Successful launches
0Amazon's first-year sales bar
Average brand age
85 months

Products

Top Strohkranz products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 16, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 100% of clicks. A locked shelf that new listings rarely crack.

€0€2K€4K€6K€7K101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

3 flat

Sellers

4

Est. top-5 brand share

100%

Top 20: 100%

Est. top-5 click share

100%

Top 20: 100%

Open market

0%

  • SEPIR70%
  • Ltsbaed18%
  • Blumen-Senf13%

Demand

Strohkranz search demand

Weekly searches over the year, seasonality beneath. Pick a range.

23K18KSpike '24Black Friday '24Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Sep, Oct, Nov · busiest ÷ quietest = 113.7×

Search terms

Top Strohkranz search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • strohrömer 25 cm6K/yr
  • strohrömer 30 cm9K/yr
  • strohkranz 25 cm5K/yr

Reviews and returns

What reviews say buyers love and hate about Strohkranz

We read the reviews and the return reasons for every product selling here.

63%of positive reviews mention “Qualität insgesamt”
33%of negative reviews mention “Qualität insgesamt”
1.0%of orders come back
“Qualität schlecht”
A buyer, on “Qualität insgesamt”33% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

13 topics

NegativePositive

FAQ

Common Strohkranz questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data