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Strickliesel

prices mostly outside the sweet spot ($4.72–$14.93) — Strickliesel doesn't clear our bar today.

Flapen Score

42
Skip it

Ranks 3,055 of 4,240 Küche, Haushalt & Wohnen niches · −6 vs the category median of 48

Market size 32Growth 1Conversion 59Competition 25Returns 95Price range 0Avg price 24Brand share 51Review moat 79Quality gap 75
This niche Category average · 4,240 niches

Is Strickliesel profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Strickliesel is a €151K/yr Amazon Germany market (344K searches/yr). The top 5 brands hold 75% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 42/100.

Strickliesel: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -47.1% over the last 90 days and 5.1% of searches end in a purchase.

€151K

revenue / yr

Units sold / yr20K
Search volume / yr-47.1%344K
Conversion rate5.1%
Avg price€8.57

Who owns the niche?

The top 5 brands hold 75% of demand, so 25% of the market is open.

25%

open market share

Brands · sellers14 · 127
Top-5 product click share70%
Open market25%
Avg brand age42 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.3★ — the gap to enter on.

0/100

page quality · 15 products

Sponsored placement80%
New entrants (1y)4· 0 succeeded
Avg rating4.3★
Avg reviews418

Top Strickliesel products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products capture 70% of clicks — a locked-up shelf that new listings rarely crack.

€0€15K€30K€45K€61K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)2 products missing review or click data not plotted

Brands

14 falling

Sellers

127

Top-5 brand share

75%

Top 20: 100%

Top-5 click share

70%

Top 20: 100%

Open market

20%

  • folia34%
  • Kosmos12%
  • miki projekt11%
  • Frech11%
  • Schmidt6%
  • Prym6%

Strickliesel demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume344KCVR5.1%Products15Brands14Top 5 Brands75%OOS Rate1.1%Rating4.3★Reviews418Avg BSR#63
15K10KSpike '24Black Friday '24Prime Day '25Spike '25Black Friday '25SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 3.4×

Top Strickliesel search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • strickliesel217K/yr
  • strickliesel für kinder ab 553K/yr
  • strickliesel für kinder 7 jahre38K/yr
  • strickliesel erwachsene26K/yr
  • strickliesel groß5K/yr
  • häkelliesel3K/yr
  • strickliesl3K/yr

What reviews say buyers love and hate about Strickliesel

What buyers mention most, as a share of all reviews.

What buyers love

79% of reviews
Spaß/Unterhaltungserlebnis14%

Macht Spaß

Qualität insgesamt11%

Gute Qualitä,t schön bunt, eigentlich einfache Bedienung

Geschenk Zweck11%

Auch als Geschenk für Kindergeburtstag sehr zu empfehlen

beworben Vs Tatsächliches Produkt11%

Wie erwartet

Benutzerfreundlichkeit8%

Knüpfstern kinderleicht zu bedienen

What buyers complain about

87% of reviews
Funktionalität insgesamt22%

Funktioniert nicht

Anleitung/Benutzerhandbuch/Fehlerbehebung11%

Gebrauchsanweisung nicht unbedingt verständlich

Haltbarkeit9%

Leider hält die Maschine nicht was sie verspricht

Dicke9%

Wolle zu dick

Qualität insgesamt8%

Extrem schlechte Qualität

Strickliesel return rate & reasons

Why buyers send it back, as a share of all return requests.

1.0%

Return rate

0%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Funktionalität insgesamt
28%
2Defekt Material/Teile
21%
3Qualität insgesamt
6%
4Gesamtgröße
5%
5Mechanismus probleme
4%

Common Strickliesel questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Strickliesel 42/100 on Amazon Germany — Skip it. The niche generates €151K/yr across 15 tracked products. 0 of 4 products launched in the last 360 days are still selling. Search demand moved -47.1% over the last 90 days.
Search demand for Strickliesel on Amazon Germany peaks in Nov–Dec, where the busiest month runs 3.4× the quietest.