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Stray Kids Do It

Fail

Demand is soft, at -65.1% this quarter, so Stray Kids Do It is a Fail.

Flapen Score
34
34 / 100
Ranks 3,814 of 4,240 Küche, Haushalt & Wohnen niches · −14 vs the category median of 48
Market size
€45K/yr96K searches / yr
90-day growth
-65.1%search demand this quarter
Competition
66%top-5 click share · 6 brands · 11 sellers

Flapen Score

Stray Kids Do It against its category

The dotted line is the Küche, Haushalt & Wohnen average. Past it, Stray Kids Do It is stronger. Inside it, weaker.

34Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Stray Kids Do It market on Amazon at a glance

Shoppers on Amazon Germany searched for Stray Kids Do It 96K times last year and spent an estimated €45K. The top 5 brands take 98% of clicks. Flapen scores it 34 out of 100, a Fail.

01 · Demand

An estimated 1.5% of those searches ended in a purchase.

Shoppers searched for this 96K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 1.5% of those searches ended in a purchase. Searches in the last 90 days moved -65.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated €45K a year.

Searches, last 12 months
96K
Growth, 90 days vs prior 90
-65.1%
Conversion, latest week
1.5%
Market size, estimated
€45Ka year
Top search term
stray kids album do it14K searches a year

02 · Price

A sale here is worth €30.81.

Listings sell for €30.81 on average, from €7.81 to €104.62. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 100 to 250 of them. At €30.81 that is €3K to €8K a year per listing.

Average price
€30.81inside the $15 to $100 sweet spot
Price range
€7.81–€104.62
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
2K–2K
Units per listing a year
100–250
Revenue per listing a year
€3K–€8K
Returns
0.0%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

40% of listings pay for placement with sponsored ads. 40% ship with Prime. On an average day, 28.5% of listings are out of stock. The average listing ranks #606 within Fotoalben, Rahmen & Zubehör. It carries 20 reviews at 4.71 stars, so a new listing needs social proof before a better product.

Sponsored listings
40%
Prime listings
40%
Out of stock, average day
28.5%
Average rank
#606in Fotoalben, Rahmen & Zubehör
Average rating
4.71 starsAmazon Germany average 4.37 stars
Average reviews
20per listing
Listings tracked
15

04 · Newcomers

0 of last year's 15 launches cleared the first-year sales bar.

15 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 13 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
15
Successful launches
0Amazon's first-year sales bar
Average brand age
13 months

Products

Top Stray Kids Do It products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 16, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 66% of clicks. Leaders hold, but buyers still shop past them.

€0€5K€9K€14K€18K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

6

Sellers

11

Est. top-5 brand share

98%

Top 20: 100%

Est. top-5 click share

66%

Top 20: 100%

Open market

0%

  • Generic63%
  • KASENFASHION23%
  • KPOP HEAVEN7%
  • NHPY3%
  • DEFGNOP2%
  • Generisch2%
  • Open — no brand owns it (0%)

Demand

Stray Kids Do It search demand

Weekly searches over the year, seasonality beneath. Pick a range.

7K5KDecJanFebMarAprMayJunJul

Peak months: Jan, Dec · busiest ÷ quietest = 16.0× · 8 of 12 months tracked

Search terms

Top Stray Kids Do It search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • stray kids album do it14K/yr
  • stray kids do it41K/yr
  • do it14K/yr
  • do it straykids18K/yr
  • do it skz9K/yr

Reviews and returns

What reviews say buyers love and hate about Stray Kids Do It

We read the reviews and the return reasons for every product selling here.

67%of positive reviews mention “Qualität insgesamt”
100%of negative reviews mention “Preis-Leistungs-Verhältnis”
<0.1%of orders come back, a rate Amazon rounds to zero
“Preis Leistung passt nicht”
A buyer, on “Preis-Leistungs-Verhältnis”100% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

4 topics

NegativePositive

FAQ

Common Stray Kids Do It questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data