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Stray Kids Album

Fail

Demand is soft, at -36.2% this quarter, so Stray Kids Album is a Fail.

Flapen Score
41
41 / 100
Ranks 3,205 of 4,240 Küche, Haushalt & Wohnen niches · −7 vs the category median of 48
Market size
€114K/yr591K searches / yr
90-day growth
-36.2%search demand this quarter
Competition
60%top-5 click share · 10 brands · 21 sellers

Flapen Score

Stray Kids Album against its category

The dotted line is the Küche, Haushalt & Wohnen average. Past it, Stray Kids Album is stronger. Inside it, weaker.

41Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Stray Kids Album market on Amazon at a glance

Shoppers on Amazon Germany searched for Stray Kids Album 591K times last year and spent an estimated €114K. The top 5 brands take 86% of clicks. Demand peaks in Nov–Dec. Flapen scores it 41 out of 100, a Fail.

01 · Demand

An estimated 0.8% of those searches ended in a purchase.

Shoppers searched for this 591K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 0.8% of those searches ended in a purchase. Searches in the last 90 days moved -36.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated €114K a year.

Searches, last 12 months
591K
Growth, 90 days vs prior 90
-36.2%
Conversion, latest week
0.8%
Market size, estimated
€114Ka year
Peak month
December2.5× the quietest month
Top search term
stray kids album309K searches a year

02 · Price

A sale here is worth €25.29.

Listings sell for €25.29 on average, from €7.27 to €76.97. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At €25.29 that is €3K to €6K a year per listing.

Average price
€25.29inside the $15 to $100 sweet spot
Price range
€7.27–€76.97
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
6K–8K
Units per listing a year
100–250
Revenue per listing a year
€3K–€6K
Returns
0.3%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

43% of listings pay for placement with sponsored ads. 78% ship with Prime. On an average day, 19.2% of listings are out of stock. The average listing ranks #6,785 within Scrapbooking. It carries 136 reviews at 4.70 stars, so a new listing needs social proof before a better product.

Sponsored listings
43%
Prime listings
78%
Out of stock, average day
19.2%
Average rank
#6,785in Scrapbooking
Average rating
4.70 starsAmazon Germany average 4.37 stars
Average reviews
136per listing
Listings tracked
23

04 · Newcomers

1 of last year's 11 launches cleared the first-year sales bar.

11 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 16 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
11
Successful launches
1Amazon's first-year sales bar
Average brand age
16 months

Products

Top Stray Kids Album products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 14, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 60% of clicks. Leaders hold, but buyers still shop past them.

€0€6K€11K€17K€23K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

10 falling

Sellers

21

Est. top-5 brand share

86%

Top 20: 100%

Est. top-5 click share

60%

Top 20: 97%

Open market

10%

  • KPOP HEAVEN28%
  • Generic22%
  • ノーブランド品17%
  • Genie music10%
  • YFCACT9%
  • ZHENGGE5%
  • Open — no brand owns it (4 brands, 10%)

Demand

Stray Kids Album search demand

Weekly searches over the year, seasonality beneath. Pick a range.

15K10KSpike '24Holiday '24Spike '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 2.5×

Search terms

Top Stray Kids Album search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • stray kids album309K/yr
  • skz album53K/yr
  • karma stray kids album18K/yr
  • straykids album12K/yr
  • stray kids karma73K/yr
  • stray kids album karma20K/yr
  • stray kids karma album15K/yr
  • karma album8K/yr
  • skz karma12K/yr
  • straykids karma12K/yr

Reviews and returns

What reviews say buyers love and hate about Stray Kids Album

We read the reviews and the return reasons for every product selling here.

25%of positive reviews mention “Qualität insgesamt”
38%of negative reviews mention “Preis-Leistungs-Verhältnis”
0.3%of orders come back
“Preis ist ein absoluter Witz”
A buyer, on “Preis-Leistungs-Verhältnis”38% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

13 topics

NegativePositive

FAQ

Common Stray Kids Album questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data