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Stone Bath Mat

Fail

Shoppers spend an estimated $74K a year here, so Stone Bath Mat is a Fail.

Flapen Score
46
46 / 100
Ranks 2,414 of 4,240 Küche, Haushalt & Wohnen niches · −2 vs the category median of 48
Market size
€74K/yr188K searches / yr
90-day growth
+0.9%search demand this quarter
Competition
61%top-5 click share · 16 brands · 23 sellers

Flapen Score

Stone Bath Mat against its category

The dotted line is the Küche, Haushalt & Wohnen average. Past it, Stone Bath Mat is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Stone Bath Mat market on Amazon at a glance

Shoppers on Amazon Germany searched for Stone Bath Mat 188K times last year and spent an estimated €74K. The top 5 brands take 63% of clicks. Flapen scores it 46 out of 100, a Fail.

01 · Demand

An estimated 1.6% of those searches ended in a purchase.

Shoppers searched for this 188K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 1.6% of those searches ended in a purchase. Searches in the last 90 days moved +0.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated €74K a year.

Searches, last 12 months
188K
Growth, 90 days vs prior 90
+0.9%
Conversion, latest week
1.6%
Market size, estimated
€74Ka year
Peak month
November1.5× the quietest month
Top search term
badematte stein31K searches a year

02 · Price

A sale here is worth €24.28.

Listings sell for €24.28 on average, from €13.06 to €41.21. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 0 to 100 of them. At €24.28 that is €0 to €2K a year per listing.

Average price
€24.28inside the $15 to $100 sweet spot
Price range
€13.06–€41.21
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
3K–3K
Units per listing a year
0–100
Revenue per listing a year
€0–€2K
Returns
2.9%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is ads.

95% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 11.0% of listings are out of stock. The average listing ranks #1,474 within Badausstattung. It carries 335 reviews at 4.38 stars, so a new listing needs social proof before a better product.

Sponsored listings
95%
Prime listings
100%
Out of stock, average day
11.0%
Average rank
#1,474in Badausstattung
Average rating
4.38 starsAmazon Germany average 4.37 stars
Average reviews
335per listing
Listings tracked
20

04 · Newcomers

0 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 25 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
25 months

Products

Top Stone Bath Mat products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 14, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 61% of clicks. Leaders hold, but buyers still shop past them.

€0€7K€15K€22K€30K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

16 falling

Sellers

23

Est. top-5 brand share

63%

Top 20: 100%

Est. top-5 click share

61%

Top 20: 100%

Open market

31%

  • HIZH21%
  • Pure 4Home15%
  • NAYAHOSE11%
  • Feilifan9%
  • KAZOLEN7%
  • Euqvunn6%

Demand

Stone Bath Mat search demand

Weekly searches over the year, seasonality beneath. Pick a range.

7K5KSpike '24Holiday '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.5×

Search terms

Top Stone Bath Mat search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • badematte stein31K/yr
  • stone bath mat18K/yr
  • stein badematte19K/yr
  • kieselgur badematte15K/yr
  • steinmatte badezimmer24K/yr
  • diatomit badematte7K/yr
  • kieselgur matte10K/yr
  • steinmatte6K/yr
  • badematte stein schnelltrocknend7K/yr
  • stone mat bathroom5K/yr

Reviews and returns

What reviews say buyers love and hate about Stone Bath Mat

We read the reviews and the return reasons for every product selling here.

14%of positive reviews mention “beworben Vs Tatsächliches Produkt”
13%of negative reviews mention “Gesamtgröße”
2.9%of orders come back
“aber eine Nummer größer”
A buyer, on “Gesamtgröße”13% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

22 topics

NegativePositive

FAQ

Common Stone Bath Mat questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data