Skip to content

Stone Bath Mat

a small market ($74K/yr) — Stone Bath Mat doesn't clear our bar today.

Flapen Score

46
Skip it

Ranks 2,414 of 4,240 Küche, Haushalt & Wohnen niches · −2 vs the category median of 48

Market size 19Growth 26Conversion 20Competition 40Returns 52Price range 89Avg price 95Brand share 70Review moat 83Quality gap 62
This niche Category average · 4,240 niches

Is Stone Bath Mat profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Stone Bath Mat is a €74K/yr Amazon Germany market (188K searches/yr). The top 5 brands hold 63% of demand. Verdict: Skip it — 46/100.

Stone Bath Mat: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved +0.9% over the last 90 days and 1.6% of searches end in a purchase.

€74K

revenue / yr

Units sold / yr3K
Search volume / yr+0.9%188K
Conversion rate1.6%
Avg price€24.28

Who owns the niche?

The top 5 brands hold 63% of demand, so 37% of the market is open.

37%

open market share

Brands · sellers16 · 23
Top-5 product click share61%
Open market37%
Avg brand age25 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.

0/100

page quality · 20 products

Sponsored placement95%
New entrants (1y)2· 0 succeeded
Avg rating4.4★
Avg reviews335

Top Stone Bath Mat products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 61% of clicks — established leaders, but buyers still shop beyond them.

€0€7K€15K€22K€30K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

16 falling

Sellers

23

Top-5 brand share

63%

Top 20: 100%

Top-5 click share

61%

Top 20: 100%

Open market

31%

  • HIZH21%
  • Pure 4Home15%
  • NAYAHOSE11%
  • Feilifan9%
  • KAZOLEN7%
  • Euqvunn6%

Stone Bath Mat demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume188KCVR1.6%Products20Brands16Top 5 Brands63%OOS Rate11.0%Rating4.4★Reviews335Avg BSR#1,474
7K5KSpike '24Holiday '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.5×

Top Stone Bath Mat search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • badematte stein31K/yr
  • stone bath mat18K/yr
  • stein badematte19K/yr
  • kieselgur badematte15K/yr
  • steinmatte badezimmer24K/yr
  • diatomit badematte7K/yr
  • kieselgur matte10K/yr
  • steinmatte6K/yr
  • badematte stein schnelltrocknend7K/yr
  • stone mat bathroom5K/yr

What reviews say buyers love and hate about Stone Bath Mat

What buyers mention most, as a share of all reviews.

What buyers love

76% of reviews
beworben Vs Tatsächliches Produkt14%

Funktioniert besser als erwartet

Qualität insgesamt11%

Top Produkt

Einfache Reinigung10%

Schluss mit feuchten Badematten: Ein echtes Hygiene-Upgrade für das Badezimmer

Materialqualität10%

Material wirkt hochwertig

Griff7%

Mit dem Anti-Rutsch-Netz liegt sie eben und stabil, sie verrutscht bei mir nicht

What buyers complain about

50% of reviews
Gesamtgröße13%

aber eine Nummer größer

Heizung6%

Das Material leitet Wärme nicht gut so dass ich es erstaunlich "Hautwarm" finde, wenn ich darauf stehe - entgegen meiner Befürchtungen, es könnte kalt und unangenehm sein.

Qualität insgesamt5%

Eher qualitativ schlecht

Dicke5%

etwas zu dick für meine Begriffe

Farbverblassen/Verfärbung5%

Ich war erschrocken wie lange das abfärbte

Stone Bath Mat return rate & reasons

Why buyers send it back, as a share of all return requests.

2.9%

Return rate

0%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Gesamtgröße
38%
2Farbe
17%
3Hartes Gefühl
5%
4beworben Vs Tatsächliches Produkt
5%
5Geruch
4%

Common Stone Bath Mat questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Stone Bath Mat 46/100 on Amazon Germany — Skip it. The niche generates €74K/yr across 20 tracked products. 0 of 2 products launched in the last 360 days are still selling. Search demand moved +0.9% over the last 90 days.
Search demand for Stone Bath Mat on Amazon Germany is steady year-round — the busiest month runs 1.5× the quietest.