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Stoffservietten Weiß

a small market ($46K/yr) — Stoffservietten Weiß doesn't clear our bar today.

Flapen Score

39
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Ranks 3,438 of 4,240 Küche, Haushalt & Wohnen niches · −9 vs the category median of 48

Market size 12Growth 28Conversion 72Competition 18Returns 55Price range 71Avg price 75Brand share 19Review moat 31Quality gap 70
This niche Category average · 4,240 niches

Is Stoffservietten Weiß profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Stoffservietten Weiß is a €46K/yr Amazon Germany market (46K searches/yr). The top 5 brands hold 92% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 39/100.

Stoffservietten Weiß: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved +2.4% over the last 90 days and 6.7% of searches end in a purchase.

€46K

revenue / yr

Units sold / yr4K
Search volume / yr+2.4%46K
Conversion rate6.7%
Avg price€15.10

Who owns the niche?

The top 5 brands hold 92% of demand, so 8% of the market is open.

8%

open market share

Brands · sellers9 · 10
Top-5 product click share78%
Open market8%
Avg brand age45 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.3★ — the gap to enter on.

0/100

page quality · 12 products

Sponsored placement92%
New entrants (1y)3· 1 succeeded
Avg rating4.3★
Avg reviews3,401

Top Stoffservietten Weiß products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products capture 78% of clicks — a locked-up shelf that new listings rarely crack.

€0€5K€9K€14K€19K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

9 falling

Sellers

10

Top-5 brand share

92%

Top 20: 100%

Top-5 click share

78%

Top 20: 100%

Open market

8%

  • Utopia Kitchen42%
  • KICHLY25%
  • ZOLLNER12%
  • Amazon Basics5%
  • 100%Mosel4%
  • MIYUANGKJ4%
  • Open — no brand owns it (3 brands, 8%)

Stoffservietten Weiß demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume46KCVR6.7%Products12Brands9Top 5 Brands92%OOS Rate9.6%Rating4.3★Reviews3,401Avg BSR#17
2K2KSpike '24Holiday '24Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 2.7×

What reviews say buyers love and hate about Stoffservietten Weiß

What buyers mention most, as a share of all reviews.

What buyers love

98% of reviews
Qualität insgesamt57%

schöne Qualität zu einem guten Preis

Farbe8%

schöne weiße Servietten

Polster-/Stoffqualität8%

Sehr gut verarbeiteter Stoff für diesen Preis

Geschenk Zweck5%

Perfekt für Hochzeit und Dinner:

Materialqualität5%

Gutes Material

What buyers complain about

94% of reviews
Qualität insgesamt40%

Sehr schlechte Qualität

Fleckenbeständigkeit13%

Leider gehen nicht alle Flecken (gewöhnliches Essen) nicht immer bei meinen Waschversuchen raus.

Nähen/Finish/Polieren13%

Die Nähte der Servietten sind nicht durchgehend sauber verarbeitet

Gesamtgröße6%

Maß nicht korrekt

Messung / Ablesegenauigkeit6%

Maß nicht korrekt

Stoffservietten Weiß return rate & reasons

Why buyers send it back, as a share of all return requests.

2.8%

Return rate

0%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Materialqualität
29%
2Qualität insgesamt
20%
3Gesamtgröße
19%
4Farbe
12%
5Dünn
5%

Common Stoffservietten Weiß questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Stoffservietten Weiß 39/100 on Amazon Germany — Skip it. The niche generates €46K/yr across 12 tracked products. 1 of 3 products launched in the last 360 days are still selling. Search demand moved +2.4% over the last 90 days.
Search demand for Stoffservietten Weiß on Amazon Germany peaks in Nov–Dec, where the busiest month runs 2.7× the quietest.