Is stoffservietten profitable to sell on Amazon Germany?

The niche generates €119K/yr across 29 tracked products. 1 of 6 products launched in the last 360 days are still selling. 90-day search growth is -25.4%. Flapen's verdict: Skip it (45/100).

How competitive is the stoffservietten niche?

21 brands and 33 sellers compete. The top 5 products take 51% of clicks and top 5 brands hold 65% of demand.

What do buyers complain about in stoffservietten?

Top complaints mined from reviews: Qualität insgesamt, Gesamtgröße, Feucht/Trocken. The return rate is 3.4%.

When does demand for stoffservietten peak?

Demand peaks in Nov–Dec; the busiest month runs 5.4× the quietest.

What does it cost to enter the stoffservietten niche?

Listings span €6.95–€93.76; the average listing price is €19.06 (sweet spot $15–$100). The average incumbent carries 2,007 reviews — the moat a new listing must climb.

stoffservietten

Skip it

Soft demand (-25.4% this quarter) — this niche doesn't clear our bar today.

Price range

Great€6.95–€93.76

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Great€19.06

avg listing price — sweet spot $15–$100

Brand share

Good65%

top-5 brand share — brands hold most of the demand

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Competition

Good51%

top-5 click share — leaders hold, buyers still browse

Review moat

Okay2,006.9

avg incumbent reviews — the moat a new listing must climb

Returns

Okay3.4%

return rate — above 5% kills the launch gate

Market size

Okay€119K

€119K/yr · 439K searches

Conversion

Bad1.4%

search→purchase rate — share of searches ending in a sale

Growth

Bad-25.4%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon Germany niche tracking, stoffservietten is a €119K/yr Amazon Germany market (439K searches/yr). The top 5 brands hold 65% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 45/100.

Data updated Jul 15, 2026 · scored weekly · How we score niches

stoffservietten market data

Units sold / yr: 10K–13K; avg 250–500/product
Revenue / yr: €191K–€238K; units × avg price
Conversion rate: 1.4%
Avg BSR: #40
Page quality: 0%
Prime: 93%
Sponsored: 76%
Out of stock: 11.1%
Avg brand age: 42 months
Avg seller age: 209 days

Competition & brand share

The top 5 products take 51% of clicks — established leaders, but buyers still shop beyond them.

Brands

21 falling

Sellers

Top-5 brand share

65%

Top 20: 99%

Top-5 click share

51%

Top 20: 89%

Open market

31%

Amazon Basics24%
Utopia Kitchen18%
INFEI10%
RVLZKCPG7%
Encasa XO5%
KICHLY5%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -25.4% search growth over the last 90 days.

Peak months: Nov, Dec · busiest ÷ quietest = 5.4×

Open Trend

Top stoffservietten search terms

stoffservietten265K/yr -30.7%1.1% conv.
stoffservietten beige41K/yr -10.3%2.0% conv.
servietten stoff36K/yr -29.3%1.2% conv.
leinen servietten13K/yr -5.3%0.8% conv.
leinenservietten12K/yr -14.8%1.1% conv.
stoffservietten baumwolle13K/yr -33.5%0.8% conv.
stoffservietten leinen8K/yr +4.4%1.0% conv.
stoff servietten11K/yr -35.3%1.3% conv.
servietten leinen7K/yr -12.2%1.3% conv.
stoffservietten hochzeit4K/yr +20.4%0.4% conv.

All search terms

Top stoffservietten products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Amazon Basics Wiederverwendbare schmutzabweisende und knitterfreie Stoffservietten 12er-Pack 43 x 43 cm Beige

Amazon Basics€10.564.4★708 rev

Utopia Kitchen Stoffservietten [12er Pack Weiß] 46x46 cm Waschbare Tischservietten für Hotel Mittagessen Restaurant Hochzeiten Veranstaltungen und Partys

Utopia Kitchen€10.954.5★13,803 rev

12 Stück Stoffservietten Beige mit Fransen 45x45cm Leinenservietten Baumwolle Servietten Stoff Tischservietten Stoff mit 10m Schnur für Familienfeiern Hochzeiten Geburtstage

RVLZKCPG€15.044.1★52 rev

KICHLY Stoffservietten Set mit 24 Stoffservietten wiederverwendbar weich und bequem ideal für Veranstaltungen Polyester (weiß 43 x 43 cm)

KICHLY€11.544.0★1,578 rev

Encasa XO Stoffservietten Baumwolle 6er Set 43x43 cm | 180 GSM Baumwollservietten Natürlich | Waschbar & Wiederverwendbar | Servietten Stoff für Tischdeko Hochzeit Restaurant & Alltag

Encasa XO€13.664.4★1,457 rev

Newest

by launch date

6 Stück Stoffservietten Beige Leinen Servietten 42x42 cm Baumwolle Servietten Musselin Servietten Stoffservietten Weiß Hochwertige Servietten Leinen

RQcMid€9.361 rev

4mo ago

Tutamaz 12 Stück Stoffservietten Beige 45x45cm Leinenservietten Baumwolle Servietten Stoff Tischservietten Stoff Servietten Beige für Familienfeiern Hochzeiten Geburtstage

Tutamaz€16.516 rev

9mo ago

Amazon Basics Wiederverwendbare schmutzabweisende und knitterfreie Stoffservietten 12er-Pack 43 x 43 cm Beige

Amazon Basics€10.56708 rev

11mo ago

Amazon Basics Wiederverwendbare schmutzabweisende und knitterfreie Stoffservietten 12er-Pack 43 x 43 cm Grau

Amazon Basics€10.74708 rev

11mo ago

SUPAWAY 12er Set Stoffservietten Leinenservietten Wiederverwendbare Servietten Stoff Leinen Tuch 40x40cm Dinner Stoffservietten Baumwolle für Hochzeit Geburtstag Abendessen Cafe Restaurant (6 Farben)

Supaway€23.7784 rev

1y ago

What buyers say about stoffservietten

What buyers praise and complain about, mined from review topics.

What buyers love

Qualität insgesamt40%

“Super Qualität”

Waschechtheit10%

“Ich finde es klasse das diese Servietten gewaschen werden und wieder genutzt werden können”

Farbe7%

“Farbe, Stärke - alles perfekt”

Preis-Leistungs-Verhältnis6%

“Für den Preis aber wirklich vollkommen okay!”

Nähen/Finish/Polieren5%

“gute vernäht, Material wischt nichts auf, nicht saugfähig”

Einfache Reinigung4%

“Schöne, pflegeleichte Servietten”

beworben Vs Tatsächliches Produkt4%

“Artikel ist der Beschreibung entsprechend”

Design insgesamt4%

“Super schönes elegantes Design”

Materialqualität3%

“Material sehr gut”

Komfort insgesamt3%

“angenehm im Griff”

What buyers complain about

Qualität insgesamt32%

“Sehr schlechte Qualität”

Gesamtgröße20%

“etwas kleiner als normale Stoffservietten”

Feucht/Trocken10%

“Es ist sichtlich feucht”

Saugfähigkeit10%

“Nicht saugfähig”

Messung / Ablesegenauigkeit5%

“Maß nicht korrekt”

Fleckenbeständigkeit5%

“Verschimmelte Servietten”

Einfache Reinigung5%

“man kann in trockenen Zustand nicht so gut die Hände sauber machen.”

Hartes Gefühl2%

“Die Servietten fühlen sich hart und künstlich an”

Materialqualität2%

“VORSICHT: Falsche Materialbeschreibung – Billiger Polyester-Mix”

Saugen2%

“Sie haben kaum Saugkraft”

Top return reasons

Farbe36%

Materialqualität20%

Qualität insgesamt16%

Gesamtgröße10%

Dünn4%

Nähen/Finish/Polieren2%

Produktzustand1%

beworben Vs Tatsächliches Produkt1%

Anzeigefarben1%

Weiches Gefühl1%

Common questions

Is stoffservietten profitable to sell on Amazon Germany?: The niche generates €119K/yr across 29 tracked products. 1 of 6 products launched in the last 360 days are still selling. 90-day search growth is -25.4%. Flapen's verdict: Skip it (45/100).
How competitive is the stoffservietten niche?: 21 brands and 33 sellers compete. The top 5 products take 51% of clicks and top 5 brands hold 65% of demand.
What do buyers complain about in stoffservietten?: Top complaints mined from reviews: Qualität insgesamt, Gesamtgröße, Feucht/Trocken. The return rate is 3.4%.
When does demand for stoffservietten peak?: Demand peaks in Nov–Dec; the busiest month runs 5.4× the quietest.
What does it cost to enter the stoffservietten niche?: Listings span €6.95–€93.76; the average listing price is €19.06 (sweet spot $15–$100). The average incumbent carries 2,007 reviews — the moat a new listing must climb.