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Stoffservietten

soft demand (-25.4% this quarter) — Stoffservietten doesn't clear our bar today.

Flapen Score

45
Skip it

Ranks 2,587 of 4,240 Küche, Haushalt & Wohnen niches · −3 vs the category median of 48

Market size 28Growth 12Conversion 18Competition 58Returns 45Price range 88Avg price 85Brand share 67Review moat 45Quality gap 65
This niche Category average · 4,240 niches

Is Stoffservietten profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Stoffservietten is a €119K/yr Amazon Germany market (439K searches/yr). The top 5 brands hold 65% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 45/100.

Stoffservietten: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -25.4% over the last 90 days and 1.4% of searches end in a purchase.

€119K

revenue / yr

Units sold / yr13K
Search volume / yr-25.4%439K
Conversion rate1.4%
Avg price€19.06

Who owns the niche?

The top 5 brands hold 65% of demand, so 35% of the market is open.

35%

open market share

Brands · sellers21 · 33
Top-5 product click share51%
Open market35%
Avg brand age42 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.

0/100

page quality · 29 products

Sponsored placement76%
New entrants (1y)6· 1 succeeded
Avg rating4.4★
Avg reviews2,007

Top Stoffservietten products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 51% of clicks — established leaders, but buyers still shop beyond them.

€0€12K€24K€36K€48K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

21 falling

Sellers

33

Top-5 brand share

65%

Top 20: 99%

Top-5 click share

51%

Top 20: 89%

Open market

31%

  • Amazon Basics24%
  • Utopia Kitchen18%
  • INFEI10%
  • RVLZKCPG7%
  • Encasa XO5%
  • KICHLY5%

Stoffservietten demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume439KCVR1.4%Products29Brands21Top 5 Brands65%OOS Rate11.1%Rating4.4★Reviews2,007Avg BSR#40
40K30KSpike '24Holiday '24Prime Day '25Spike '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 5.4×

Top Stoffservietten search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • stoffservietten265K/yr
  • stoffservietten beige41K/yr
  • servietten stoff36K/yr
  • leinen servietten13K/yr
  • leinenservietten12K/yr
  • stoffservietten baumwolle13K/yr
  • stoffservietten leinen8K/yr
  • stoff servietten11K/yr
  • servietten leinen7K/yr
  • stoffservietten hochzeit4K/yr

What reviews say buyers love and hate about Stoffservietten

What buyers mention most, as a share of all reviews.

What buyers love

85% of reviews
Qualität insgesamt40%

Super Qualität

Waschechtheit10%

Ich finde es klasse das diese Servietten gewaschen werden und wieder genutzt werden können

Farbe7%

Farbe, Stärke - alles perfekt

Preis-Leistungs-Verhältnis6%

Für den Preis aber wirklich vollkommen okay!

Nähen/Finish/Polieren5%

gute vernäht, Material wischt nichts auf, nicht saugfähig

What buyers complain about

93% of reviews
Qualität insgesamt32%

Sehr schlechte Qualität

Gesamtgröße20%

etwas kleiner als normale Stoffservietten

Feucht/Trocken10%

Es ist sichtlich feucht

Saugfähigkeit10%

Nicht saugfähig

Messung / Ablesegenauigkeit5%

Maß nicht korrekt

Stoffservietten return rate & reasons

Why buyers send it back, as a share of all return requests.

3.4%

Return rate

0%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Farbe
36%
2Materialqualität
20%
3Qualität insgesamt
16%
4Gesamtgröße
10%
5Dünn
4%

Common Stoffservietten questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Stoffservietten 45/100 on Amazon Germany — Skip it. The niche generates €119K/yr across 29 tracked products. 1 of 6 products launched in the last 360 days are still selling. Search demand moved -25.4% over the last 90 days.
Search demand for Stoffservietten on Amazon Germany peaks in Nov–Dec, where the busiest month runs 5.4× the quietest.