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Stoffmalfarben

Stoffmalfarben shows low returns (0.6%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Flapen Score

63
Worth a look

Top 4% of 4,240 Küche, Haushalt & Wohnen niches · +15 vs the category median of 48

Market size 37Growth 53Conversion 68Competition 81Returns 97Price range 45Avg price 53Brand share 87Review moat 45Quality gap 48
This niche Category average · 4,240 niches

Is Stoffmalfarben profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Stoffmalfarben is a €186K/yr Amazon Germany market (244K searches/yr). The top 5 brands hold 48% of demand. Demand peaks in May–Jun. Verdict: Worth a look — 63/100.

Stoffmalfarben: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved +25.6% over the last 90 days and 6.2% of searches end in a purchase.

€186K

revenue / yr

Units sold / yr15K
Search volume / yr+25.6%244K
Conversion rate6.2%
Avg price€12.33

Who owns the niche?

The top 5 brands hold 48% of demand, so 52% of the market is open.

52%

open market share

Brands · sellers27 · 131
Top-5 product click share34%
Open market52%
Avg brand age54 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 44 products

Sponsored placement95%
New entrants (1y)8· 5 succeeded
Avg rating4.5★
Avg reviews1,967

Top Stoffmalfarben products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

Clicks spread well past the top 5 (34% combined) — an open shelf where new products get seen.

€0€6K€11K€17K€22K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

27 falling

Sellers

131

Top-5 brand share

48%

Top 20: 95%

Top-5 click share

34%

Top 20: 80%

Open market

47%

  • Zenacolor18%
  • Shuttle Art9%
  • Brandalo8%
  • KREUL7%
  • Marabu6%
  • CreaTek6%

Stoffmalfarben demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume244KCVR6.2%Products44Brands27Top 5 Brands48%OOS Rate5.3%Rating4.5★Reviews1,967Avg BSR#413
6K4KSpike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: May, Jun · busiest ÷ quietest = 1.8×

Top Stoffmalfarben search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • stoffmalfarben waschfest45K/yr
  • stofffarbe43K/yr
  • stofffarben waschfest42K/yr
  • stoffmalfarbe32K/yr
  • stoffmalfarben21K/yr
  • stofffarben9K/yr
  • tshirt farben waschfest6K/yr
  • stoffmalfarben waschfest kinder5K/yr
  • stofffarben waschfest kinder7K/yr
  • textilfarbe zum malen5K/yr

What reviews say buyers love and hate about Stoffmalfarben

What buyers mention most, as a share of all reviews.

What buyers love

83% of reviews
Farbe46%

Super gefärbt

Qualität insgesamt10%

Super Produkt

Benutzerfreundlichkeit7%

Alles easy

beworben Vs Tatsächliches Produkt5%

Hält was es verspricht

Stift/Bleistiftqualität3%

Sehr gute Stoffmalstifte

What buyers complain about

65% of reviews
Farbe29%

blasse Farben

Lackqualität6%

Farbe geht ab

Fleckenbeständigkeit5%

Sofort bleibende Flecken

Haltbarkeit5%

Sehr schlechte Haltbarkeit und dürftige Ergebnisse

Qualität insgesamt4%

Unzureichende Qualität

Stoffmalfarben return rate & reasons

Why buyers send it back, as a share of all return requests.

0.6%

Return rate

0%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Farbe
25%
2Funktionalität insgesamt
12%
3Materialqualität
11%
4Gesamtgröße
7%
5Dünn
5%

Common Stoffmalfarben questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Stoffmalfarben 63/100 on Amazon Germany — Worth a look. The niche generates €186K/yr across 44 tracked products. 5 of 8 products launched in the last 360 days are still selling. Search demand moved +25.6% over the last 90 days.
Search demand for Stoffmalfarben on Amazon Germany peaks in May–Jun, where the busiest month runs 1.8× the quietest.