Stoff

Shoppers searched for this 1.3M times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 0.7% of those searches ended in a purchase. Searches in the last 90 days moved -21.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated €90K a year.

Searches, last 12 months

1.3M

Growth, 90 days vs prior 90

-21.0%

Conversion, latest week

0.7%

Market size, estimated

€90Ka year

Peak month

January1.5× the quietest month

Top search term

stoff234K searches a year

Listings sell for €10.47 on average, from €3.66 to €33.44. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 100 to 250 of them. At €10.47 that is €1K to €3K a year per listing.

Average price

€10.47under the $15 to $100 sweet spot

Price range

€3.66–€33.44

Amazon Germany median price

€18.99across 29,809 niches

Units sold a year

15K–20K

Units per listing a year

100–250

Revenue per listing a year

€1K–€3K

Returns

1.1%of orders · Amazon Germany median 1.1%

85% of listings pay for placement with sponsored ads. 85% ship with Prime. On an average day, 8.0% of listings are out of stock. The average listing ranks #176 within Nähen & Stoffe. It carries 1,789 reviews at 4.44 stars, so a new listing needs social proof before a better product.

Sponsored listings

85%

Prime listings

85%

Out of stock, average day

8.0%

Average rank

#176in Nähen & Stoffe

Average rating

4.44 starsAmazon Germany average 4.37 stars

Average reviews

1,789per listing

Listings tracked

47

15 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 38 months on average, so the names here are settling in.

Launched, last 12 months

15

Successful launches

2Amazon's first-year sales bar

Average brand age

38 months