Is stoff profitable to sell on Amazon Germany?

The niche generates €90K/yr across 47 tracked products. 2 of 15 products launched in the last 360 days are still selling. 90-day search growth is -21.0%. Flapen's verdict: Skip it (49/100).

How competitive is the stoff niche?

28 brands and 33 sellers compete. The top 5 products take 31% of clicks and top 5 brands hold 58% of demand.

What do buyers complain about in stoff?

Top complaints mined from reviews: Dicke, Qualität insgesamt, Polster-/Stoffqualität. The return rate is 1.1%.

When does demand for stoff peak?

Demand is steady year-round — the busiest month runs 1.5× the quietest.

What does it cost to enter the stoff niche?

Listings span €3.66–€33.44; the average listing price is €10.47 (sweet spot $15–$100). The average incumbent carries 1,789 reviews — the moat a new listing must climb.

stoff

Skip it

Weak search conversion (0.7%) — this niche doesn't clear our bar today.

Returns

Great1.1%

return rate — above 5% kills the launch gate

Competition

Great31%

top-5 click share — an open shelf

Brand share

Great58%

top-5 brand share — no brand owns this niche

Price range

Good€3.66–€33.44

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Review moat

Okay1,789.45

avg incumbent reviews — the moat a new listing must climb

Avg price

Okay€10.47

avg listing price — sweet spot $15–$100

Market size

Bad€90K

€90K/yr · 1.3M searches

Growth

Bad-21.0%

90-day search growth — must beat 0% to launch

Conversion

Bad0.7%

search→purchase rate — share of searches ending in a sale

According to Flapen's Amazon Germany niche tracking, stoff is a €90K/yr Amazon Germany market (1.3M searches/yr). The top 5 brands hold 58% of demand. Verdict: Skip it — 49/100.

Data updated Jul 14, 2026 · scored weekly · How we score niches

stoff market data

Units sold / yr: 15K–20K; avg 100–250/product
Revenue / yr: €157K–€209K; units × avg price
Conversion rate: 0.7%
Avg BSR: #176
Page quality: 0%
Prime: 85%
Sponsored: 85%
Out of stock: 8.0%
Avg brand age: 38 months
Avg seller age: 180 days

Competition & brand share

Clicks spread well past the top 5 (31% combined) — an open shelf where new products get seen.

Brands

28 falling

Sellers

Top-5 brand share

58%

Top 20: 94%

Top-5 click share

31%

Top 20: 72%

Open market

38%

Amazinggirl21%
Aucuu17%
FT Fashion Track8%
aufodara6%
AOOSA5%
Jukway4%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -21.0% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.5×

Open Trend

Top stoff search terms

stoff234K/yr +15.7%0.4% conv.
stoffe zum nähen215K/yr -61.0%0.9% conv.
baumwollstoff meterware136K/yr -14.9%0.4% conv.
stoff meterware182K/yr +2.5%0.1% conv.
stoffe71K/yr -14.8%0.4% conv.
stoffe zum nähen meterware58K/yr -30.6%0.2% conv.
baumwollstoff56K/yr -10.4%0.6% conv.
patchwork stoffe paket55K/yr -31.6%0.9% conv.
fabric35K/yr +1.8%0.3% conv.
stoff zum nähen32K/yr +5.9%1.1% conv.

All search terms

Top stoff products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Aucuu 7er Set Baumwollstoff Paket 50 x 50cm Stoffe zum Nähen Patchwork Stoffe Patchwork zum Quilten Stücke Paket zum Quilten DIY Basteln Handwerken Puppenkleidung

Aucuu€6.344.5★459 rev

aufodara 7 Stück Stoff Einfarbige Baumwollstoff Stoffpakete Patchwork Baumwolle 17 7 x 19 68 Inch Stoffe zum Nähen Patchwork Stoffpaket zum Quilten DIY Basteln Handwerken 115 g/m (Regenbogen)

aufodara€8.614.4★1,308 rev

FT Fashion Track schwarzer Stoff Baumwolle Meterware UK 147 5 cm breit 100% Baumwollstoff einfarbig 60 Quadrat erhältlich in 14 Farben und 5 Größen (1 Meter Schwarz)

FT Fashion Track€7.434.6★1,203 rev

Stoff Meterware Baumwollstoff 0.5 M x 160 cm - Stoffe zum nähen aus reine baumwolle fabric futterstoff dekostoff für patchwork canvas und sewing nähstoff Oeko-Tex 3. Weiß

Amazinggirl€6.874.4★7,197 rev

Aucuu 7er Set Baumwollstoff Paket 50 x 50cm Stoffe zum Nähen Patchwork Stoffe Patchwork zum Quilten Stücke Paket zum Quilten DIY Basteln Handwerken Puppenkleidung

Aucuu€6.354.5★459 rev

Newest

by launch date

50 Farben Baumwollstoff Patchwork Stoffe zum Nähen 20x20cm Einfarbige Cotton Fabric Squares Stoffreste Paket zum DIY Basteln Patchworken Bastelarbeiten Dekoration für Kinder und Anfänger

sitarcmin€9.255 rev

6mo ago

NEUJUS 7er Set Baumwollstoff 50x50cm Stoff Meterware aus 100% Baumwolle Patchwork Stoffe Paket Stoffreste zum Nähen Basteln & Quilten Verschiedene Designs DIY Stoffe (7 Stück Grey Print)

NEUJUS€8.08104 rev

8mo ago

Stoff Meterware Baumwollstoff 1 M x 160 cm - Stoffe zum nähen aus reine baumwolle fabric futterstoff dekostoff für patchwork canvas und sewing nähstoff Oeko-Tex Beige

Amazinggirl€9.507,197 rev

9mo ago

AOOSA 7 Stück Baumwollstoff 50 x 50 cm 100% Baumwolle Quadrate Patchwork Vorgeschnittene Stoffpakete Patchwork mit Blumenmuster zum Quilten Nähen DIY Basteln Puppenkleidung

AOOSA€6.48302 rev

10mo ago

AOOSA 7 Stück Baumwollstoff 50 x 50 cm 100% Baumwolle Quadrate Patchwork Vorgeschnittene Stoffpakete Patchwork mit Blumenmuster zum Quilten Nähen DIY Basteln Puppenkleidung

AOOSA€6.54302 rev

10mo ago

What buyers say about stoff

What buyers praise and complain about, mined from review topics.

What buyers love

Polster-/Stoffqualität24%

“schöne Stoffe für Quiltarbeiten oder aber auch für kleinere Sachen zum Nähen”

Qualität insgesamt17%

“Qualität super”

Farbe14%

“Farbe”

Materialqualität11%

“angenehmes Material”

Preis-Leistungs-Verhältnis5%

“Preis Leistung ok”

beworben Vs Tatsächliches Produkt5%

“sehen aus wie auf den Bildern”

Gesamtgröße3%

“Passt”

Nähen/Finish/Polieren3%

“Nähen macht mit den Stoffen Spaß”

Design insgesamt3%

“Besonders gefallen mir die verschiedenen Designs in Grau – sie sind modern, gut aufeinander abgestimmt und vielseitig einsetzbar”

Waschechtheit2%

“Nach dem Waschen auch noch formstabil”

What buyers complain about

Dicke23%

“Dünn”

Qualität insgesamt13%

“Qualität fraglich”

Polster-/Stoffqualität7%

“recht dünner Stoff”

Geruch6%

“Stinkt extrem chemisch”

Preis-Leistungs-Verhältnis5%

“finde ich den Preis allerdings etwas teuer, wenn man bedenkt das Baumwolle noch um 5% einläuft beim Waschen.”

Dünn4%

“Sehr dünn”

beworben Vs Tatsächliches Produkt4%

“Wie Sie auf meinem Foto erkennen können,. laufen die Stoffe ein”

Farbe3%

“Farbe miserabel”

Gesamtgröße2%

“Wurde zu kurz geschnitten”

Nähen/Finish/Polieren1%

“für Näharbeit nicht geeignet”

Top return reasons

Materialqualität26%

Dünn17%

Farbe16%

Gesamtgröße14%

Qualität insgesamt7%

beworben Vs Tatsächliches Produkt5%

Geruch2%

Defekt Material/Teile2%

Polster-/Stoffqualität1%

Kompatibilität – insgesamt1%

Common questions

Is stoff profitable to sell on Amazon Germany?: The niche generates €90K/yr across 47 tracked products. 2 of 15 products launched in the last 360 days are still selling. 90-day search growth is -21.0%. Flapen's verdict: Skip it (49/100).
How competitive is the stoff niche?: 28 brands and 33 sellers compete. The top 5 products take 31% of clicks and top 5 brands hold 58% of demand.
What do buyers complain about in stoff?: Top complaints mined from reviews: Dicke, Qualität insgesamt, Polster-/Stoffqualität. The return rate is 1.1%.
When does demand for stoff peak?: Demand is steady year-round — the busiest month runs 1.5× the quietest.
What does it cost to enter the stoff niche?: Listings span €3.66–€33.44; the average listing price is €10.47 (sweet spot $15–$100). The average incumbent carries 1,789 reviews — the moat a new listing must climb.