Is stickvlies profitable to sell on Amazon Germany?

The niche generates €112K/yr across 25 tracked products. 0 of 8 products launched in the last 360 days are still selling. 90-day search growth is -16.7%. Flapen's verdict: Skip it (48/100).

How competitive is the stickvlies niche?

16 brands and 33 sellers compete. The top 5 products take 51% of clicks and top 5 brands hold 75% of demand.

What do buyers complain about in stickvlies?

Top complaints mined from reviews: Haftung/Klebrigkeit, Dicke, Qualität insgesamt. The return rate is 0.4%.

When does demand for stickvlies peak?

Demand peaks in Nov; the busiest month runs 1.6× the quietest.

What does it cost to enter the stickvlies niche?

Listings span €4.25–€21.45; the average listing price is €9.67 (sweet spot $15–$100). The average incumbent carries 961 reviews — the moat a new listing must climb.

stickvlies

Skip it

Soft demand (-16.7% this quarter) — this niche doesn't clear our bar today.

Returns

Incredible0.4%

return rate — above 5% kills the launch gate

Conversion

Great8.3%

search→purchase rate — share of searches ending in a sale

Review moat

Good961.16

avg incumbent reviews — the moat a new listing must climb

Competition

Good51%

top-5 click share — leaders hold, buyers still browse

Brand share

Good75%

top-5 brand share — brands hold most of the demand

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Price range

Okay€4.25–€21.45

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Okay€9.67

avg listing price — sweet spot $15–$100

Market size

Okay€112K

€112K/yr · 139K searches

Growth

Bad-16.7%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon Germany niche tracking, stickvlies is a €112K/yr Amazon Germany market (139K searches/yr). The top 5 brands hold 75% of demand. Demand peaks in Nov. Verdict: Skip it — 48/100.

Data updated Jul 14, 2026 · scored weekly · How we score niches

stickvlies market data

Units sold / yr: 10K–13K; avg 250–500/product
Revenue / yr: €97K–€121K; units × avg price
Conversion rate: 8.3%
Avg BSR: #47
Page quality: 0%
Prime: 100%
Sponsored: 100%
Out of stock: 11.9%
Avg brand age: 22 months
Avg seller age: 188 days

Competition & brand share

The top 5 products take 51% of clicks — established leaders, but buyers still shop beyond them.

Brands

16 rising

Sellers

Top-5 brand share

75%

Top 20: 100%

Top-5 click share

51%

Top 20: 93%

Open market

22%

Siumir32%
New brothread23%
Simthread10%
MADEIRA7%
MXTIMWAN4%
Rjayaa4%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -16.7% search growth over the last 90 days.

Peak months: Nov · busiest ÷ quietest = 1.6×

Open Trend

Top stickvlies search terms

stickvlies37K/yr -10.7%6.2% conv.
stickvlies wasserlöslich26K/yr -25.8%7.7% conv.
wasserlösliches stickvlies16K/yr -21.2%7.8% conv.
stickvlies wasserlöslich selbstklebend13K/yr -14.4%8.9% conv.
stickfolie wasserlöslich6K/yr -6.8%7.5% conv.
stickvlies selbstklebend8K/yr -21.1%5.1% conv.
wasserlösliches papier5K/yr +15.7%0.8% conv.
stickvlies ausreißbar6K/yr -22.7%5.6% conv.
stickfolie4K/yr +32.1%4.3% conv.
stickpapier wasserlöslich5K/yr -33.2%9.4% conv.

All search terms

Top stickvlies products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Siumir Stickvlies Wasserlöslich Selbstklebend 12 Stück A4 für Stickerei

Siumir€9.714.6★570 rev

New brothread 6PCS A4 (29.7x21cm) Selbstklebende Wasserlösliche Stickvlies Bedruckbare Stickereipapier -Mittleres Gewich- zum Drucken oder Zeichnen von Mustern geeignet Hand- und Maschinenstickerei

New brothread€9.084.7★3,039 rev

Simthread Wasserlöslicher Wash Away Stickvlies Stabilisator für Stickerei and Free Standing Lace FSL 25.4 cm x 5 Yds/Rolle Leichtem Gewicht 40gsm

Simthread€8.375.0★2 rev

New brothread 25 Mikrons Transparent Wash Away (Wasserlösliche) Stickfolie für Maschinen Stickerei - 10 x10 Yd/Rolle

New brothread€9.884.6★2,268 rev

Madeira e zee cotton soft tear away maschinenstickvlies rückseite weiß 54 68 yards x 11 81 50 mx 30 cm

MADEIRA€18.384.7★1,532 rev

Newest

by launch date

Zippicks Stickvlies Wasserlöslich 12 STK Stickvlies Wasserlöslich Selbstklebend A4 Wasserlösliches Stickvlies 29.7 x 21cm Stickvorlagen Wasserlöslich für Hand und Maschinenstickereien

Zippicks€7.901 rev

2mo ago

HURODZ 15 Stück Stickvlies Wasserlöslich Selbstklebend A4 Selbstklebende Wasserlösliches Stickpapier Bedruckbare Stickereipapier für Drucken Zeichnen Maschinen Handstickerei (30x21cm)

HURODZ€8.470 rev

2mo ago

JININOSEU 12 PCS A4 (29 7x21cm) Stickvlies Wasserlöslich Selbstklebend Bedruckbare Stickpapier Wasserlöslich für Drucken Handbemalt Bestickt

JININOSEU€8.416 rev

3mo ago

Siumir 12 Stück Stickvlies Selbstklebend Wasserlöslich 29 7x21cm Stickpapier mit durchsichtiger Rückseite Rückverfolgbar Zeichenstabilisator zum Drucken & Zeichnen für Hand- und Maschinenstickereien

Siumir€8.8435 rev

4mo ago

HJZHII 8 Stk Stickvlies Wasserlöslich Selbstklebend A4 Wasserlösliches Stickvlies Bedruckbares Stickpapier für Stickvorlagen Wasserlösliches Stickpapier Wasserlöslich für Drucken Zeichnen von Mustern

HJZHII€5.703 rev

5mo ago

What buyers say about stickvlies

What buyers praise and complain about, mined from review topics.

What buyers love

Benutzerfreundlichkeit19%

“Handlich und benutzerfreundlich”

Haftung/Klebrigkeit17%

“Super Stickergebnisse”

Qualität insgesamt16%

“Top Produkt”

beworben Vs Tatsächliches Produkt13%

“Entspricht der Beschreibung”

Einfache Reinigung5%

“lässt sich leicht abwischen,”

Stärke5%

“Solide”

Effizienz2%

“Funktioniert einwandfrei”

Papierkompatibilität2%

“Gutes Papier funktioniert sehr gut”

Nähen/Finish/Polieren2%

“Nähen”

Gesamtgröße2%

“Passt”

What buyers complain about

Haftung/Klebrigkeit40%

“Hält nicht”

Dicke13%

“Hauch dünn”

Qualität insgesamt7%

“Schlechte Qualität”

Fleckenbeständigkeit7%

“Hinterlässt Flecken”

Hartes Gefühl7%

“Etwas grob”

beworben Vs Tatsächliches Produkt3%

“Die Beschreibung ist irreführend”

Preis-Leistungs-Verhältnis3%

“rausgeschmissenes Geld”

Anleitung/Benutzerhandbuch/Fehlerbehebung3%

“fehlt eine gute Anleitung.”

Druckqualität3%

“Nicht selbstklebend und es kann auch nicht darauf gedruckt werden ohne Tricks”

Top return reasons

Dünn22%

Haftung/Klebrigkeit15%

Gesamtgröße11%

Qualität insgesamt11%

Funktionalität insgesamt10%

Materialqualität5%