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Stickvlies

soft demand (-16.7% this quarter) — Stickvlies doesn't clear our bar today.

Flapen Score

48
Skip it

Ranks 2,042 of 4,240 Küche, Haushalt & Wohnen niches · on the category median

Market size 27Growth 17Conversion 80Competition 57Returns 98Price range 38Avg price 31Brand share 50Review moat 63Quality gap 38
This niche Category average · 4,240 niches

Is Stickvlies profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Stickvlies is a €112K/yr Amazon Germany market (139K searches/yr). The top 5 brands hold 75% of demand. Demand peaks in Nov. Verdict: Skip it — 48/100.

Stickvlies: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -16.7% over the last 90 days and 8.3% of searches end in a purchase.

€112K

revenue / yr

Units sold / yr13K
Search volume / yr-16.7%139K
Conversion rate8.3%
Avg price€9.67

Who owns the niche?

The top 5 brands hold 75% of demand, so 25% of the market is open.

25%

open market share

Brands · sellers16 · 33
Top-5 product click share51%
Open market25%
Avg brand age22 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 25 products

Sponsored placement100%
New entrants (1y)8· 0 succeeded
Avg rating4.5★
Avg reviews961

Top Stickvlies products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 51% of clicks — established leaders, but buyers still shop beyond them.

€0€11K€22K€34K€45K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

16 rising

Sellers

33

Top-5 brand share

75%

Top 20: 100%

Top-5 click share

51%

Top 20: 93%

Open market

22%

  • Siumir32%
  • New brothread23%
  • Simthread10%
  • MADEIRA7%
  • MXTIMWAN4%
  • Rjayaa4%

Stickvlies demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume139KCVR8.3%Products25Brands16Top 5 Brands75%OOS Rate11.9%Rating4.5★Reviews961Avg BSR#47
3K2KSpike '24Prime Day '25Spike '25SepDecMarJunAugNovMarMay

Peak months: Nov · busiest ÷ quietest = 1.6×

Top Stickvlies search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • stickvlies37K/yr
  • stickvlies wasserlöslich26K/yr
  • wasserlösliches stickvlies16K/yr
  • stickvlies wasserlöslich selbstklebend13K/yr
  • stickfolie wasserlöslich6K/yr
  • stickvlies selbstklebend8K/yr
  • wasserlösliches papier5K/yr
  • stickvlies ausreißbar6K/yr
  • stickfolie4K/yr
  • stickpapier wasserlöslich5K/yr

What reviews say buyers love and hate about Stickvlies

What buyers mention most, as a share of all reviews.

What buyers love

84% of reviews
Benutzerfreundlichkeit19%

Handlich und benutzerfreundlich

Haftung/Klebrigkeit17%

Super Stickergebnisse

Qualität insgesamt16%

Top Produkt

beworben Vs Tatsächliches Produkt13%

Entspricht der Beschreibung

Einfache Reinigung5%

lässt sich leicht abwischen,

What buyers complain about

87% of reviews
Haftung/Klebrigkeit40%

Hält nicht

Dicke13%

Hauch dünn

Qualität insgesamt7%

Schlechte Qualität

Fleckenbeständigkeit7%

Hinterlässt Flecken

Hartes Gefühl7%

Etwas grob

Stickvlies return rate & reasons

Why buyers send it back, as a share of all return requests.

0.4%

Return rate

0%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Dünn
22%
2Haftung/Klebrigkeit
15%
3Gesamtgröße
11%
4Qualität insgesamt
11%
5Funktionalität insgesamt
10%

Common Stickvlies questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Stickvlies 48/100 on Amazon Germany — Skip it. The niche generates €112K/yr across 25 tracked products. 0 of 8 products launched in the last 360 days are still selling. Search demand moved -16.7% over the last 90 days.
Search demand for Stickvlies on Amazon Germany peaks in Nov, where the busiest month runs 1.6× the quietest.