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Stickstoff

Maybe

The top 5 brands take only 42% of clicks. But demand is soft, at -22.7% this quarter, so Stickstoff is a Maybe.

Flapen Score
58
58 / 100
Top 12% of 4,240 Küche, Haushalt & Wohnen niches · +10 vs the category median of 48
Market size
€65K/yr114K searches / yr
90-day growth
-22.7%search demand this quarter
Competition
34%top-5 click share · 41 brands · 45 sellers

Flapen Score

Stickstoff against its category

The dotted line is the Küche, Haushalt & Wohnen average. Past it, Stickstoff is stronger. Inside it, weaker.

58Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Stickstoff market on Amazon at a glance

Shoppers on Amazon Germany searched for Stickstoff 114K times last year and spent an estimated €65K. The top 5 brands take 42% of clicks. Demand peaks in Nov. Flapen scores it 58 out of 100, a Maybe.

01 · Demand

An estimated 3.5% of those searches ended in a purchase.

Shoppers searched for this 114K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 3.5% of those searches ended in a purchase. Searches in the last 90 days moved -22.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated €65K a year.

Searches, last 12 months
114K
Growth, 90 days vs prior 90
-22.7%
Conversion, latest week
3.5%
Market size, estimated
€65Ka year
Peak month
November1.6× the quietest month
Top search term
stickstoff25K searches a year

02 · Price

A sale here is worth €16.05.

Listings sell for €16.05 on average, from €4.62 to €121.91. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At €16.05 that is €0 to €2K a year per listing.

Average price
€16.05inside the $15 to $100 sweet spot
Price range
€4.62–€121.91
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
3K–4K
Units per listing a year
0–100
Revenue per listing a year
€0–€2K
Returns
1.2%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

83% of listings pay for placement with sponsored ads. 89% ship with Prime. On an average day, 7.4% of listings are out of stock. The average listing ranks #285 within Nadelarbeiten. It carries 426 reviews at 4.30 stars, so a new listing needs social proof before a better product.

Sponsored listings
83%
Prime listings
89%
Out of stock, average day
7.4%
Average rank
#285in Nadelarbeiten
Average rating
4.30 starsAmazon Germany average 4.37 stars
Average reviews
426per listing
Listings tracked
47

04 · Newcomers

1 of last year's 20 launches cleared the first-year sales bar.

20 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 31 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
20
Successful launches
1Amazon's first-year sales bar
Average brand age
31 months

Products

Top Stickstoff products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 14, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 34% of clicks, no more. An open shelf where new products get seen.

€0€2K€4K€6K€8K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

41 rising

Sellers

45

Est. top-5 brand share

42%

Top 20: 81%

Est. top-5 click share

34%

Top 20: 72%

Open market

53%

  • Virginia Tex17%
  • Cosswe8%
  • Telooco6%
  • BTIYMU6%
  • EXIN DECHEN6%
  • HausundWerkstatt244%

Demand

Stickstoff search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '25JanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Nov · busiest ÷ quietest = 1.6×

Search terms

Top Stickstoff search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • stickstoff25K/yr
  • stoff zum sticken20K/yr
  • kreuzstich stoff17K/yr
  • aida stoff zum sticken14K/yr
  • sticken stoff11K/yr
  • aida stoff8K/yr
  • embroidery fabric6K/yr
  • stoff sticken5K/yr
  • cross stitch fabric5K/yr
  • stick stoff4K/yr

Reviews and returns

What reviews say buyers love and hate about Stickstoff

We read the reviews and the return reasons for every product selling here.

20%of positive reviews mention “Materialqualität”
14%of negative reviews mention “Qualität insgesamt”
1.2%of orders come back
“Qualität ist eher grenzwertig schlecht”
A buyer, on “Qualität insgesamt”14% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Stickstoff questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data