Skip to content

Stickset

Maybe

An estimated 0.7% of orders come back. But demand is soft, at -33.3% this quarter, so Stickset is a Maybe.

Flapen Score
51
51 / 100
Top 35% of 4,240 Küche, Haushalt & Wohnen niches · +3 vs the category median of 48
Market size
€202K/yr1.0M searches / yr
90-day growth
-33.3%search demand this quarter
Competition
45%top-5 click share · 35 brands · 74 sellers

Flapen Score

Stickset against its category

The dotted line is the Küche, Haushalt & Wohnen average. Past it, Stickset is stronger. Inside it, weaker.

51Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Stickset market on Amazon at a glance

Shoppers on Amazon Germany searched for Stickset 1.0M times last year and spent an estimated €202K. The top 5 brands take 48% of clicks. Demand peaks in Nov–Dec. Flapen scores it 51 out of 100, a Maybe.

01 · Demand

An estimated 1.7% of those searches ended in a purchase.

Shoppers searched for this 1.0M times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 1.7% of those searches ended in a purchase. Searches in the last 90 days moved -33.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated €202K a year.

Searches, last 12 months
1.0M
Growth, 90 days vs prior 90
-33.3%
Conversion, latest week
1.7%
Market size, estimated
€202Ka year
Peak month
December1.9× the quietest month
Top search term
sticken180K searches a year

02 · Price

A sale here is worth €11.74.

Listings sell for €11.74 on average, from €5.05 to €20.77. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 250 to 500 of them. At €11.74 that is €3K to €6K a year per listing.

Average price
€11.74under the $15 to $100 sweet spot
Price range
€5.05–€20.77
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
15K–20K
Units per listing a year
250–500
Revenue per listing a year
€3K–€6K
Returns
0.7%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is ads.

92% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 11.3% of listings are out of stock. The average listing ranks #52 within Nadelarbeiten. It carries 432 reviews at 4.45 stars, so a new listing needs social proof before a better product.

Sponsored listings
92%
Prime listings
100%
Out of stock, average day
11.3%
Average rank
#52in Nadelarbeiten
Average rating
4.45 starsAmazon Germany average 4.37 stars
Average reviews
432per listing
Listings tracked
39

04 · Newcomers

0 of last year's 11 launches cleared the first-year sales bar.

11 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 30 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
11
Successful launches
0Amazon's first-year sales bar
Average brand age
30 months

Products

Top Stickset products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 14, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 45% of clicks. Leaders hold, but buyers still shop past them.

€0€8K€16K€24K€32K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

35 falling

Sellers

74

Est. top-5 brand share

48%

Top 20: 85%

Est. top-5 click share

45%

Top 20: 79%

Open market

48%

  • Pllieay15%
  • MAKEASY12%
  • VynyQoo9%
  • Smart-Feather7%
  • HAUSPROFI5%
  • Qixora4%

Demand

Stickset search demand

Weekly searches over the year, seasonality beneath. Pick a range.

30K20KSpike '24Prime Day '25Spike '25Black Friday '25SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 1.9×

Search terms

Top Stickset search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • sticken180K/yr
  • stickset113K/yr
  • sticken set erwachsene111K/yr
  • embroidery kit75K/yr
  • kreuzstich set81K/yr
  • kreuzstich50K/yr
  • stickset für anfänger61K/yr
  • sticken für anfänger52K/yr
  • stick set35K/yr
  • embroidery35K/yr

Reviews and returns

What reviews say buyers love and hate about Stickset

We read the reviews and the return reasons for every product selling here.

18%of positive reviews mention “Qualität insgesamt”
17%of negative reviews mention “Qualität insgesamt”
0.7%of orders come back
“Minderwertige Qualität”
A buyer, on “Qualität insgesamt”17% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Stickset questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data