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Stickrahmen

Stickrahmen shows low returns (0.9%), but soft demand (-22.6% this quarter) keeps it on the watch list.

Flapen Score

51
Worth a look

Top 35% of 4,240 Küche, Haushalt & Wohnen niches · +3 vs the category median of 48

Market size 24Growth 14Conversion 64Competition 53Returns 95Price range 33Avg price 24Brand share 77Review moat 64Quality gap 76
This niche Category average · 4,240 niches

Is Stickrahmen profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Stickrahmen is a €95K/yr Amazon Germany market (196K searches/yr). The top 5 brands hold 58% of demand. Demand peaks in Nov. Verdict: Worth a look — 51/100.

Stickrahmen: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved -22.6% over the last 90 days and 5.6% of searches end in a purchase.

€95K

revenue / yr

Units sold / yr13K
Search volume / yr-22.6%196K
Conversion rate5.6%
Avg price€8.60

Who owns the niche?

The top 5 brands hold 58% of demand, so 42% of the market is open.

42%

open market share

Brands · sellers24 · 46
Top-5 product click share53%
Open market42%
Avg brand age34 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.3★ — the gap to enter on.

0/100

page quality · 27 products

Sponsored placement85%
New entrants (1y)9· 0 succeeded
Avg rating4.3★
Avg reviews959

Top Stickrahmen products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 53% of clicks — established leaders, but buyers still shop beyond them.

€0€4K€8K€11K€15K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

24 falling

Sellers

46

Top-5 brand share

58%

Top 20: 97%

Top-5 click share

53%

Top 20: 94%

Open market

36%

  • RMIVEGLIA16%
  • Prym15%
  • Lxtness12%
  • HAUSPROFI8%
  • Uootach8%
  • Quilax6%

Stickrahmen demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume196KCVR5.6%Products27Brands24Top 5 Brands58%OOS Rate5.6%Rating4.3★Reviews959Avg BSR#29
5K3KSpike '24Spike '25SepDecMarJunAugNovMarMay

Peak months: Nov · busiest ÷ quietest = 1.5×

Top Stickrahmen search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • stickrahmen118K/yr
  • stickrahmen holz45K/yr
  • embroidery hoop11K/yr
  • stickrahmen klein11K/yr
  • stickring7K/yr
  • stick rahmen3K/yr

What reviews say buyers love and hate about Stickrahmen

What buyers mention most, as a share of all reviews.

What buyers love

89% of reviews
Qualität insgesamt27%

Qualität ist super

Rahmenqualität17%

Sehr schöne kleine Stickrahmen

Preis-Leistungs-Verhältnis17%

Wertige Arbeit

beworben Vs Tatsächliches Produkt9%

Das Produkt erreicht Sie wie abgebildet

Stärke6%

Stabile Teile

What buyers complain about

81% of reviews
Qualität insgesamt28%

Sehr schlechte Qualität

Holzqualität13%

Das Holz splittert leicht ab

Rahmenqualität11%

Der Stickrahmen hält nicht

Stärke8%

STOFF KANN BESCHÄDIGT WERDEN

Preis-Leistungs-Verhältnis5%

Naja, es gibt besserer Stickrahmen für einen höheren preis den ich vermutlich bezahlt hätte, würde es sich hier nicht um einen kostenlosen Produkttest handeln

Stickrahmen return rate & reasons

Why buyers send it back, as a share of all return requests.

0.9%

Return rate

0%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Gesamtgröße
39%
2Qualität insgesamt
13%
3Materialqualität
6%
4Rahmenqualität
6%
5Funktionalität insgesamt
6%

Common Stickrahmen questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Stickrahmen 51/100 on Amazon Germany — Worth a look. The niche generates €95K/yr across 27 tracked products. 0 of 9 products launched in the last 360 days are still selling. Search demand moved -22.6% over the last 90 days.
Search demand for Stickrahmen on Amazon Germany peaks in Nov, where the busiest month runs 1.5× the quietest.