Is stickmaschine profitable to sell on Amazon Germany?

The niche generates €657K/yr across 13 tracked products. 3 of 4 products launched in the last 360 days are still selling. 90-day search growth is -23.8%. Flapen's verdict: Skip it (30/100).

How competitive is the stickmaschine niche?

10 brands and 18 sellers compete. The top 5 products take 76% of clicks and top 5 brands hold 89% of demand.

What do buyers complain about in stickmaschine?

Top complaints mined from reviews: Preis-Leistungs-Verhältnis, Haltbarkeit, Anleitung/Benutzerhandbuch/Fehlerbehebung. The return rate is 9.4% — above our launch gate.

When does demand for stickmaschine peak?

Demand peaks in Nov–Dec; the busiest month runs 2.0× the quietest.

What does it cost to enter the stickmaschine niche?

Listings span €128.33–€5034.17; the average listing price is €1206.06 (sweet spot $15–$100). The average incumbent carries 266 reviews — the moat a new listing must climb.

stickmaschine

Skip it

Pricing outside the sweet spot ($1206.06 avg) — this niche doesn't clear our bar today.

Review moat

Great265.54

avg incumbent reviews — the moat a new listing must climb

Quality gap

Good4.3★

avg incumbent rating — lower means beatable quality

Market size

Good€657K

€657K/yr · 227K searches

Brand share

Okay89%

top-5 brand share — brands hold most of the demand

Competition

Bad76%

top-5 click share — a locked-up shelf

Growth

Bad-23.8%

90-day search growth — must beat 0% to launch

Returns

Bad9.4%

return rate — above 5% kills the launch gate

Conversion

Bad0.2%

search→purchase rate — share of searches ending in a sale

Avg price

Bad€1206.06

avg listing price — sweet spot $15–$100

Price range

Bad€128.33–€5034.17

cheapest to priciest tracked listing — scored on the share inside $15–$100

Signals Low Review Barrier High Returns High Price

According to Flapen's Amazon Germany niche tracking, stickmaschine is a €657K/yr Amazon Germany market (227K searches/yr). The top 5 brands hold 89% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 30/100.

Data updated Jul 14, 2026 · scored weekly · How we score niches

stickmaschine market data

Units sold / yr: 500–750; avg 0–100/product
Revenue / yr: €603K–€905K; units × avg price
Conversion rate: 0.2%
Avg BSR: #77
Page quality: 0%
Prime: 54%
Sponsored: 77%
Out of stock: 19.5%
Avg brand age: 35 months
Avg seller age: 197 days

Competition & brand share

The top 5 products capture 76% of clicks — a locked-up shelf that new listings rarely crack.

Brands

10 falling

Sellers

Top-5 brand share

89%

Top 20: 100%

Top-5 click share

76%

Top 20: 100%

Open market

Hobbyplotter36%
Poolin30%
smartstitch11%
Bernette8%
Brother4%
Singer3%
Open — no brand owns it (4 brands, 8%)

Demand & seasonality

Weekly Amazon search volume, last 82 weeks — -23.8% search growth over the last 90 days.

Peak months: Nov, Dec · busiest ÷ quietest = 2.0×

Open Trend

Top stickmaschine search terms

stickmaschine113K/yr -22.3%0.1% conv.
embroidery machine23K/yr -13.3%0.0% conv.
stickmaschine computergesteuert29K/yr -36.7%0.0% conv.
stickmaschinen11K/yr +24.1%0.0% conv.
brother stickmaschine11K/yr -30.4%0.6% conv.
stickmaschine brother8K/yr -30.4%0.4% conv.
stickmaschine für logos6K/yr -31.2%0.0% conv.
brother skitch pp17K/yr -31.6%2.3% conv.
besticken maschine4K/yr -16.9%0.0% conv.
brother pp16K/yr -37.9%3.5% conv.

All search terms

Top stickmaschine products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 13 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Brother PP1 Skitch - Freiarm-Stickmaschine

Hobbyplotter€348.763.4★74 rev

PooLin EOC03 Stickmaschine Elektronisches Stickgerät 4 3 LCD-Touchscreen Stickrahmen 10×10 cm und 10×23 5 cm Musterimport per USB/WLAN ideal für Anfänger und Fortgeschrittene.

Poolin€475.604.1★15 rev

PooLin EOC06 Stickmaschine Touchscreen digitale Stickmaschine Buchstaben und Muster Embroidery-Maschine zum Personalisieren von T-Shirts Poloshirts Jacken Hemden Taschen Handtüchern und mehr

Poolin€1303.464.5★11 rev

Smartstitch S-1001 Verbesserte Stickmaschine mit 10 Nadeln 1200 SPM Max Geschwindigkeit 7 Touchscreen 9 5x14 2(24x36cm) Stickfläche Neue Generation Stickmaschinen für Flach Mützen T-Shirts und Mehr

smartstitch€4159.874.8★198 rev

Bernette Chicago 7 Nähmaschine und Stickmaschine mit 200 Nähprogramme Weiß

Bernette€478.934.2★529 rev

Newest

by launch date

PooLin EOC03 Stickmaschine Elektronisches Stickgerät 4 3 LCD-Touchscreen Stickrahmen 10×10 cm und 10×23 5 cm Musterimport per USB/WLAN ideal für Anfänger und Fortgeschrittene.

Poolin€475.6015 rev

4mo ago

PooLin EOC05 Stickmaschine Elektronische Stickmaschine 7 LCD-Touchscreen Rahmen 10×10 cm und 10×23 5 cm USB/Wi-Fi-Motivimport ideal für Anfänger und Experten

Poolin€706.262 rev

4mo ago

PooLin EOC06 Stickmaschine Touchscreen digitale Stickmaschine Buchstaben und Muster Embroidery-Maschine zum Personalisieren von T-Shirts Poloshirts Jacken Hemden Taschen Handtüchern und mehr

Poolin€1303.4611 rev

6mo ago

Pfaff creative expect 350

PFAFF€809.111 rev

9mo ago

smartstitch€4159.87198 rev

12mo ago

What buyers say about stickmaschine

What buyers praise and complain about, mined from review topics.

What buyers love

Benutzerfreundlichkeit16%

“Der magnetische Rahmen ist super leicht zu verwenden”

Qualität insgesamt15%

“Hochwertiges Produkt, Ersatzmaterial enthalten, funktioniert tadellos”

beworben Vs Tatsächliches Produkt12%

“Erwartungen erfüllt”

Funktionalität insgesamt9%

“Allerdings kann man mit dem Gerät tolle Sachen schaffen”

Nähen/Finish/Polieren6%

“Super Nähmaschine”

Preis-Leistungs-Verhältnis6%

“Bester Kauf”

Zeitaufwand5%

“Das spart viel Zeit”

Effizienz5%

“Caydo Strickmühle, funktioniert Super”

Spaß/Unterhaltungserlebnis5%

“Es macht einfach super viel Spaß”

Geräuschpegel5%

“Super leise”

What buyers complain about

Preis-Leistungs-Verhältnis15%

“teurer Preis”

Haltbarkeit15%

“Teil abgebrochen”

Anleitung/Benutzerhandbuch/Fehlerbehebung13%

“Daher erhielt ich andauernd eine Fehlermeldung”

Funktionalität insgesamt10%

“Funktioniert nicht”

Nähen/Finish/Polieren10%

“Faden gerissen, Ketten nicht sauber, ungleichmäßig und unschön”

Qualität insgesamt5%

“Maschine super, mitgelieferte Schere super billig”

Add-Ons/Anhänge5%

“Die Maschine ist echt super, allerdings ging die Schere die als Zubehör dabei war beim weiten benutzen direkt kaputt”

Geräuschpegel5%

“Auch ist die Maschine relativ laut”

Benutzerfreundlichkeit3%

“Jedoch haben sie das ganz schwierig umgesetzt”

Montage/Installation3%

“Jedoch haben sie das ganz schwierig umgesetzt”

Top return reasons

Funktionalität insgesamt25%

Defekt Material/Teile13%

Konnektivität – insgesamt6%

Mechanismus probleme6%

Benutzerfreundlichkeit6%

Haftung/Klebrigkeit5%

Gesamtgröße4%

Kompatibilität – insgesamt4%

beworben Vs Tatsächliches Produkt4%

Haltbarkeit4%

Common questions

Is stickmaschine profitable to sell on Amazon Germany?: The niche generates €657K/yr across 13 tracked products. 3 of 4 products launched in the last 360 days are still selling. 90-day search growth is -23.8%. Flapen's verdict: Skip it (30/100).
How competitive is the stickmaschine niche?: 10 brands and 18 sellers compete. The top 5 products take 76% of clicks and top 5 brands hold 89% of demand.
What do buyers complain about in stickmaschine?: Top complaints mined from reviews: Preis-Leistungs-Verhältnis, Haltbarkeit, Anleitung/Benutzerhandbuch/Fehlerbehebung. The return rate is 9.4% — above our launch gate.
When does demand for stickmaschine peak?: Demand peaks in Nov–Dec; the busiest month runs 2.0× the quietest.
What does it cost to enter the stickmaschine niche?: Listings span €128.33–€5034.17; the average listing price is €1206.06 (sweet spot $15–$100). The average incumbent carries 266 reviews — the moat a new listing must climb.