Skip to content

Stickmaschine

pricing outside the sweet spot ($1206.06 avg) — Stickmaschine doesn't clear our bar today.

Flapen Score

30
Skip it

Ranks 3,982 of 4,240 Küche, Haushalt & Wohnen niches · −18 vs the category median of 48

Market size 67Growth 13Conversion 3Competition 20Returns 9Price range 0Avg price 0Brand share 27Review moat 87Quality gap 72
This niche Category average · 4,240 niches

Is Stickmaschine profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Stickmaschine is a €657K/yr Amazon Germany market (227K searches/yr). The top 5 brands hold 89% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 30/100.

Stickmaschine: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -23.8% over the last 90 days and 0.2% of searches end in a purchase.

€657K

revenue / yr

Units sold / yr750
Search volume / yr-23.8%227K
Conversion rate0.2%
Avg price€1206.06

Who owns the niche?

The top 5 brands hold 89% of demand, so 11% of the market is open.

11%

open market share

Brands · sellers10 · 18
Top-5 product click share76%
Open market11%
Avg brand age35 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.3★ — the gap to enter on.

0/100

page quality · 13 products

Sponsored placement77%
New entrants (1y)4· 3 succeeded
Avg rating4.3★
Avg reviews266

Top Stickmaschine products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products capture 76% of clicks — a locked-up shelf that new listings rarely crack.

€0€66K€131K€197K€263K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

10 falling

Sellers

18

Top-5 brand share

89%

Top 20: 100%

Top-5 click share

76%

Top 20: 100%

Open market

8%

  • Hobbyplotter36%
  • Poolin30%
  • smartstitch11%
  • Bernette8%
  • Brother4%
  • Singer3%
  • Open — no brand owns it (4 brands, 8%)

Stickmaschine demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume227KCVR0.2%Products13Brands10Top 5 Brands89%OOS Rate19.5%Rating4.3★Reviews266Avg BSR#77
7K5KPrime Day '25Spike '25Black Friday '25JanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Nov, Dec · busiest ÷ quietest = 2.0×

Top Stickmaschine search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • stickmaschine113K/yr
  • embroidery machine23K/yr
  • stickmaschine computergesteuert29K/yr
  • stickmaschinen11K/yr
  • brother stickmaschine11K/yr
  • stickmaschine brother8K/yr
  • stickmaschine für logos6K/yr
  • brother skitch pp17K/yr
  • besticken maschine4K/yr
  • brother pp16K/yr

What reviews say buyers love and hate about Stickmaschine

What buyers mention most, as a share of all reviews.

What buyers love

84% of reviews
Benutzerfreundlichkeit16%

Der magnetische Rahmen ist super leicht zu verwenden

Qualität insgesamt15%

Hochwertiges Produkt, Ersatzmaterial enthalten, funktioniert tadellos

beworben Vs Tatsächliches Produkt12%

Erwartungen erfüllt

Funktionalität insgesamt9%

Allerdings kann man mit dem Gerät tolle Sachen schaffen

Nähen/Finish/Polieren6%

Super Nähmaschine

What buyers complain about

85% of reviews
Preis-Leistungs-Verhältnis15%

teurer Preis

Haltbarkeit15%

Teil abgebrochen

Anleitung/Benutzerhandbuch/Fehlerbehebung13%

Daher erhielt ich andauernd eine Fehlermeldung

Funktionalität insgesamt10%

Funktioniert nicht

Nähen/Finish/Polieren10%

Faden gerissen, Ketten nicht sauber, ungleichmäßig und unschön

Stickmaschine return rate & reasons

Why buyers send it back, as a share of all return requests.

9.4%

Return rate

0%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Funktionalität insgesamt
25%
2Defekt Material/Teile
13%
3Konnektivität – insgesamt
6%
4Mechanismus probleme
6%
5Benutzerfreundlichkeit
6%

Common Stickmaschine questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Stickmaschine 30/100 on Amazon Germany — Skip it. The niche generates €657K/yr across 13 tracked products. 3 of 4 products launched in the last 360 days are still selling. Search demand moved -23.8% over the last 90 days.
Search demand for Stickmaschine on Amazon Germany peaks in Nov–Dec, where the busiest month runs 2.0× the quietest.