Skip to content

Stickgarn

soft demand (-5.1% this quarter) — Stickgarn doesn't clear our bar today.

Flapen Score

46
Skip it

Ranks 2,414 of 4,240 Küche, Haushalt & Wohnen niches · −2 vs the category median of 48

Market size 32Growth 22Conversion 64Competition 42Returns 98Price range 36Avg price 23Brand share 59Review moat 73Quality gap 30
This niche Category average · 4,240 niches

Is Stickgarn profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Stickgarn is a €150K/yr Amazon Germany market (319K searches/yr). The top 5 brands hold 70% of demand. Verdict: Skip it — 46/100.

Stickgarn: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -5.1% over the last 90 days and 5.7% of searches end in a purchase.

€150K

revenue / yr

Units sold / yr20K
Search volume / yr-5.1%319K
Conversion rate5.7%
Avg price€8.27

Who owns the niche?

The top 5 brands hold 70% of demand, so 30% of the market is open.

30%

open market share

Brands · sellers15 · 50
Top-5 product click share60%
Open market30%
Avg brand age36 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.

0/100

page quality · 19 products

Sponsored placement79%
New entrants (1y)2· 0 succeeded
Avg rating4.6★
Avg reviews576

Top Stickgarn products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 60% of clicks — established leaders, but buyers still shop beyond them.

€0€15K€30K€45K€60K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

15 falling

Sellers

50

Top-5 brand share

70%

Top 20: 100%

Top-5 click share

60%

Top 20: 100%

Open market

26%

  • Noa Home Deco28%
  • Inovida20%
  • Maxee10%
  • VynyQoo6%
  • Peirich5%
  • CRESZZLE4%

Stickgarn demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume319KCVR5.7%Products19Brands15Top 5 Brands70%OOS Rate22.3%Rating4.6★Reviews576Avg BSR#53
8K6KPrime Day '25Spike '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.4×

Top Stickgarn search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • stickgarn176K/yr
  • stickgarn set39K/yr
  • stickgarn baumwolle26K/yr
  • embroidery thread16K/yr
  • knüpfgarn12K/yr
  • garn für armbänder6K/yr
  • perlgarn für freundschaftsbänder7K/yr
  • garn für freundschaftsbänder8K/yr
  • stick garn6K/yr
  • sticktwist7K/yr

What reviews say buyers love and hate about Stickgarn

What buyers mention most, as a share of all reviews.

What buyers love

95% of reviews
Farbe58%

Schönes Farbsortiment

Qualität insgesamt18%

Super Qualität

Preis-Leistungs-Verhältnis9%

Gutes Set für einen fairen Preis

beworben Vs Tatsächliches Produkt2%

Wie erwartet

Haltbarkeit2%

Sehr haltbares Stecker kann man gut mit Stücken und basteln

What buyers complain about

79% of reviews
Dicke19%

Garne unterschiedlich dick

Qualität insgesamt16%

So eine schlechte Qualität

Farbe12%

Hälfte der Farben fehlt

Gesamtgröße12%

Außerdem recht kurz, würde ich nicht nochmal kaufen

Verzierungs/Stickereiqualität8%

Für wendische Trachtenstickerei nicht geeignet

Stickgarn return rate & reasons

Why buyers send it back, as a share of all return requests.

0.4%

Return rate

0%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Farbe
23%
2Gesamtgröße
14%
3Anzeigefarben
14%
4Materialqualität
12%
5Qualität insgesamt
11%

Common Stickgarn questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Stickgarn 46/100 on Amazon Germany — Skip it. The niche generates €150K/yr across 19 tracked products. 0 of 2 products launched in the last 360 days are still selling. Search demand moved -5.1% over the last 90 days.
Search demand for Stickgarn on Amazon Germany is steady year-round — the busiest month runs 1.4× the quietest.