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Stickbuch

soft demand (-68.3% this quarter) — Stickbuch doesn't clear our bar today.

Flapen Score

49
Skip it

Top 44% of 4,240 Küche, Haushalt & Wohnen niches · +1 vs the category median of 48

Market size 4Growth 0Conversion 30Competition 57Returns 97Price range 42Avg price 58Brand share 76Review moat 99Quality gap 98
This niche Category average · 4,240 niches

Is Stickbuch profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Stickbuch is a €16K/yr Amazon Germany market (52K searches/yr). The top 5 brands hold 59% of demand. Verdict: Skip it — 49/100.

Stickbuch: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -68.3% over the last 90 days and 2.4% of searches end in a purchase.

€16K

revenue / yr

Units sold / yr2K
Search volume / yr-68.3%52K
Conversion rate2.4%
Avg price€12.91

Who owns the niche?

The top 5 brands hold 59% of demand, so 41% of the market is open.

41%

open market share

Brands · sellers21 · 22
Top-5 product click share51%
Open market41%
Avg brand age11 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 3.7★ — the gap to enter on.

0/100

page quality · 24 products

Sponsored placement100%
New entrants (1y)23· 0 succeeded
Avg rating3.7★
Avg reviews12

Top Stickbuch products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 51% of clicks — established leaders, but buyers still shop beyond them.

€0€803€2K€2K€3K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)4 products missing review or click data not plotted

Brands

21 rising

Sellers

22

Top-5 brand share

59%

Top 20: 99%

Top-5 click share

51%

Top 20: 95%

Open market

35%

  • Yooyan17%
  • HAOYEGUOJI16%
  • DRADERCH12%
  • VVQWCY7%
  • MinXin7%
  • Mvellir6%

Stickbuch demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume52KCVR2.4%Products24Brands21Top 5 Brands59%OOS Rate21.2%Rating3.7★Reviews12Avg BSR#181
2K1KJan '26Feb '26Mar '26Apr '26May '26Jun '26Jul '26

Top Stickbuch search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • stickbuch27K/yr
  • stickbuch zum selber sticken13K/yr
  • stitch book5K/yr
  • embroidery stitch book7K/yr

What reviews say buyers love and hate about Stickbuch

What buyers mention most, as a share of all reviews.

What buyers love

75% of reviews
Anleitung/Benutzerhandbuch/Fehlerbehebung17%

So kann man leicht ein Video auf YouTube mit der Anleitung finden

Benutzerfreundlichkeit13%

Perfekt, um das Handy mal wegzulegen

Qualität insgesamt12%

Als ich das Set erhalten habe, fand ich, dass die Artikel in Wirklichkeit noch hochwertiger aussahen als auf den Fotos

Materialqualität5%

Hochwertige Materialien

Nähen/Finish/Polieren5%

Dazu das reichhaltige Nähetui

What buyers complain about

78% of reviews
Anleitung/Benutzerhandbuch/Fehlerbehebung39%

Nur schade das die Anleitung auf englisch ist

Qualität insgesamt22%

Sehr schlechte Qualität

Gesamtgröße8%

ein kleines bisschen größer als meine hand

Materialqualität6%

Der Stoff ist jedoch sehr knapp zugeschnitten, so dass es beim Besticken der äußeren Motive Probleme beim Einspannen in den Rahmen gibt

beworben Vs Tatsächliches Produkt3%

Nicht wie dargestellt

Stickbuch return rate & reasons

Why buyers send it back, as a share of all return requests.

0.7%

Return rate

0%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Gesamtgröße
30%
2Qualität insgesamt
18%
3beworben Vs Tatsächliches Produkt
15%
4Anleitung/Benutzerhandbuch/Fehlerbehebung
11%
5Materialqualität
6%

Common Stickbuch questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Stickbuch 49/100 on Amazon Germany — Skip it. The niche generates €16K/yr across 24 tracked products. 0 of 23 products launched in the last 360 days are still selling. Search demand moved -68.3% over the last 90 days.
Stickbuch buyers on Amazon Germany complain most about Anleitung/Benutzerhandbuch/Fehlerbehebung, Qualität insgesamt, Gesamtgröße, the themes mined from the niche's reviews. Its return rate is 0.7%.