Is steckschaum kranz profitable to sell on Amazon Germany?

The niche generates €29K/yr across 16 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is -18.5%. Flapen's verdict: Skip it (43/100).

How competitive is the steckschaum kranz niche?

10 brands and 19 sellers compete. The top 5 products take 62% of clicks and top 5 brands hold 81% of demand.

What do buyers complain about in steckschaum kranz?

Top complaints mined from reviews: Stärke. The return rate is 2.9%.

What does it cost to enter the steckschaum kranz niche?

Listings span €6.93–€24.41; the average listing price is €14.62 (sweet spot $15–$100). The average incumbent carries 126 reviews — the moat a new listing must climb.

steckschaum kranz

Skip it

A small market ($29K/yr) — this niche doesn't clear our bar today.

Review moat

Great126.44

avg incumbent reviews — the moat a new listing must climb

Quality gap

Great4.2★

avg incumbent rating — lower means beatable quality

Avg price

Good€14.62

avg listing price — sweet spot $15–$100

Conversion

Good4.5%

search→purchase rate — share of searches ending in a sale

Returns

Good2.9%

return rate — above 5% kills the launch gate

Price range

Good€6.93–€24.41

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Okay62%

top-5 click share — leaders hold, buyers still browse

Brand share

Okay81%

top-5 brand share — brands hold most of the demand

Growth

Bad-18.5%

90-day search growth — must beat 0% to launch

Market size

Bad€29K

€29K/yr · 45K searches

According to Flapen's Amazon Germany niche tracking, steckschaum kranz is a €29K/yr Amazon Germany market (45K searches/yr). The top 5 brands hold 81% of demand. Verdict: Skip it — 43/100.

Data updated Jul 14, 2026 · scored weekly · How we score niches

steckschaum kranz market data

Units sold / yr: 1K–2K; avg 0–100/product
Revenue / yr: €18K–€22K; units × avg price
Conversion rate: 4.5%
Avg BSR: #185
Page quality: 0%
Prime: 75%
Sponsored: 75%
Out of stock: 9.2%
Avg brand age: 35 months
Avg seller age: 205 days

Competition & brand share

The top 5 products take 62% of clicks — established leaders, but buyers still shop beyond them.

Brands

10 rising

Sellers

Top-5 brand share

81%

Top 20: 100%

Top-5 click share

62%

Top 20: 100%

Open market

12%

ELES VIDA25%
FWEEK22%
Rayher15%
mosy12%
AKOLAFE8%
com-four7%
Open — no brand owns it (4 brands, 12%)

Demand

Weekly Amazon search volume, last 32 weeks — -18.5% search growth over the last 90 days.

Open Trend

Top steckschaum kranz search terms

steckschaum kranz15K/yr -15.1%2.4% conv.
steckschaum ring6K/yr -13.2%2.6% conv.
steckring für blumen4K/yr -16.4%1.9% conv.
steckring3K/yr -3.9%1.0% conv.
steckkranz für blumen3K/yr +41.7%2.9% conv.
steckkranz5K/yr -40.7%2.2% conv.
steckschwamm kranz5K/yr -51.3%5.2% conv.
steckmoos kranz4K/yr -26.2%0.0% conv.

All search terms

Top steckschaum kranz products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 16 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Blumensteckschaum Ringe 2 Stück - Set in 25 cm - Nasssteckschaum Set Steckmoos Steckmasse Adventskranz für Blumengestecke Steckschwamm zum Basteln für Feiern Hochzeit Geschenke MADE IN GERMANY

ELES VIDA€17.134.1★581 rev

FWEEK 3 Stücke Steckschwamm Kranz Rund Steckschaum Kranz 30cm Blumensteckschaum Ringe Nasssteckschaum Set Steckmoos mit Auffangschale Steckschwamm zum Basteln für Feiern Hochzeit Geschenke

FWEEK€19.934.7★39 rev

Rayher Naß-Steckform Ring 25 cm ø grün Steckring für Frischblumen Nass-Steckschaum für Blumengestecke zur Hochzeit Taufe Geburtstag Adventskranz Steckring 30206000

Rayher€8.334.3★24 rev

FWEEK 3 Stücke Steckschaum Kranz Rund Ø 20cm Blumensteckschaum Ring Nasssteckschaum Set Steckmoos Steckschwamm zum Basteln für Feiern Hochzeit Geschenke

FWEEK€15.064.7★39 rev

AKOLAFE 3 Stück Steckschaum Kranz 30cm Steckschwamm für Blumen Grün Steckmasse für Frischblumen Steckschaum Rund Blumensteckschaum zum Basteln für Hochzeiten Geburtstage Garten Wohnung

AKOLAFE€17.954.4★83 rev

Newest

by launch date

Steckschaum Ring 20 cm für Blumen Steckschwamm Rund Floristik Blumensteckschaum Kranz für Frischblumen Gestecke Steckmoos DIY Basteln Steckschaum für Blumenkranz Hochzeit Adventskranz Tischdeko

XRVRILE€9.381 rev

7mo ago

LDXDRU 3 Stücke Steckschaum Kranz Rund Steckschaum-Ring 30cm Steckmasse Nasssteckschaum Set Steckmoos mit Auffangschale Steckschwamm zum Basteln für Feiern Hochzeit Geschenke Blumensteckschaum

LDXDRU€18.841 rev

7mo ago

FWEEK 3 Stücke Steckschaum Kranz Rund Ø 20cm Blumensteckschaum Ring Nasssteckschaum Set Steckmoos Steckschwamm zum Basteln für Feiern Hochzeit Geschenke

FWEEK€15.0639 rev

1y ago

Relaxdays Steckschaum für Frischblumen 3er Set Ring Ø 25 cm Blumengesteck zum Basteln Schaumstoff Steckkranz grün

Relaxdays€15.2318 rev

2y ago

Creativery Nass Steckschaum Kranz 40cm mit ringförmiger Plastikunterlage 1 Stück - für Profi Floristen & Hobby Bastler - Frischblumen Steckschwamm Ring - Blumen Steckmasse Groß - Floristik Zubehör

Creativery€16.5814 rev

2y ago

What buyers say about steckschaum kranz

What buyers praise and complain about, mined from review topics.

What buyers love

Qualität insgesamt75%

“Produkt sehr gut💙💙💙🔱”

Haltbarkeit25%

“Super habe ich schon mehrfach benutzt und die Blumen halten super und lange darin”

What buyers complain about

Stärke100%

“Sehr dünn und brüchig”

Top return reasons

Gesamtgröße76%

Dünn5%

Farbe3%

Montage3%

Preis-Leistungs-Verhältnis3%

Dicke3%

Qualität insgesamt3%

Form/Stil3%

beworben Vs Tatsächliches Produkt3%

Common questions

Is steckschaum kranz profitable to sell on Amazon Germany?: The niche generates €29K/yr across 16 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is -18.5%. Flapen's verdict: Skip it (43/100).
How competitive is the steckschaum kranz niche?: 10 brands and 19 sellers compete. The top 5 products take 62% of clicks and top 5 brands hold 81% of demand.
What do buyers complain about in steckschaum kranz?: Top complaints mined from reviews: Stärke. The return rate is 2.9%.
What does it cost to enter the steckschaum kranz niche?: Listings span €6.93–€24.41; the average listing price is €14.62 (sweet spot $15–$100). The average incumbent carries 126 reviews — the moat a new listing must climb.