Is steakmesser profitable to sell on Amazon Germany?

The niche generates €321K/yr across 35 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is +14.4%. Flapen's verdict: Worth a look (61/100).

How competitive is the steakmesser niche?

25 brands and 154 sellers compete. The top 5 products take 44% of clicks and top 5 brands hold 56% of demand.

What do buyers complain about in steakmesser?

Top complaints mined from reviews: Rost/Korrodieren, Dicke, Gesamtgröße. The return rate is 1.1%.

When does demand for steakmesser peak?

Demand peaks in Nov–Dec; the busiest month runs 2.4× the quietest.

What does it cost to enter the steakmesser niche?

Listings span €5.83–€73.60; the average listing price is €24.92 (sweet spot $15–$100). The average incumbent carries 2,284 reviews — the moat a new listing must climb.

steakmesser

Worth a look

Shows a sweet-spot price point ($24.92 avg), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Avg price

Incredible€24.92

avg listing price — sweet spot $15–$100

Returns

Great1.1%

return rate — above 5% kills the launch gate

Price range

Great€5.83–€73.60

cheapest to priciest tracked listing — scored on the share inside $15–$100

Brand share

Great56%

top-5 brand share — no brand owns this niche

Competition

Good44%

top-5 click share — leaders hold, buyers still browse

Market size

Good€321K

€321K/yr · 370K searches

Conversion

Okay3.5%

search→purchase rate — share of searches ending in a sale

Growth

Okay+14.4%

90-day search growth — must beat 0% to launch

Review moat

Okay2,283.51

avg incumbent reviews — the moat a new listing must climb

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

According to Flapen's Amazon Germany niche tracking, steakmesser is a €321K/yr Amazon Germany market (370K searches/yr). The top 5 brands hold 56% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 61/100.

Data updated Jul 15, 2026 · scored weekly · How we score niches

steakmesser market data

Units sold / yr: 13K–15K; avg 250–500/product
Revenue / yr: €312K–€374K; units × avg price
Conversion rate: 3.5%
Avg BSR: #86
Page quality: 0%
Prime: 97%
Sponsored: 86%
Out of stock: 7.1%
Avg brand age: 68 months
Avg seller age: 186 days

Competition & brand share

The top 5 products take 44% of clicks — established leaders, but buyers still shop beyond them.

Brands

25 falling

Sellers

154

Top-5 brand share

56%

Top 20: 97%

Top-5 click share

44%

Top 20: 88%

Open market

37%

WMF21%
SYOKAMI10%
isheTao8%
targzier8%
RÖSLE8%
Amazon Basics8%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +14.4% search growth over the last 90 days.

Peak months: Nov, Dec · busiest ÷ quietest = 2.4×

Open Trend

Top steakmesser search terms

steakmesser239K/yr +12.9%2.3% conv.
steakmesser set 6 teilig66K/yr +15.0%3.5% conv.
steakmesser set20K/yr +9.6%1.6% conv.
steakmesser set 12 teilig14K/yr +88.3%1.8% conv.
steak knives7K/yr -0.5%2.4% conv.
steak messer7K/yr +5.6%3.1% conv.
steakmesser holzgriff6K/yr +21.0%0.7% conv.
steakmesser 2er set7K/yr +2.8%1.3% conv.
steak knife5K/yr +0.4%0.9% conv.

All search terms

Top steakmesser products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

WMF Steakbesteck 12-teilig Steakbesteck Set für 6 Personen Steakmesser Set Steakgabel Cromargan Edelstahl poliert Grillbesteck in Holzkiste

WMF€22.184.8★11,084 rev

isheTao Steakmesser-Set 6-teilig Extra Scharfe Klinge Wellenschliff spülmaschinengeeignet 12 cm Rostfreier Stahl Silber

isheTao€18.444.6★4,668 rev

RÖSLE Steakmesser-Set 4-tlg. Hochwertige Steakmesser mit scharf geschliffener Klinge aus Klingenspezialstahl POM inkl. praktischer Holzbox Schwarz 4 x 25.2 x 11 cm 4 Stück (1er Pack)

RÖSLE€24.124.7★618 rev

Amazon Basics 8Stück Messerset Schwarz/Rostfreier Stahl

Amazon Basics€10.044.5★16,335 rev

Victorinox Swiss Classic Profi Steak- und Pizzamesser-Set 6-teilig Tafelmesser Wellenschliff Scharfe Klingen 11 cm Robuste Kunststoffgriffe Schwarz

Victorinox€24.574.8★3,962 rev

Newest

by launch date

AURMOO Steakmesser Set 12 teiliges Steakbesteck mit Scharf Klinge

AURMOO€14.771 rev

10mo ago

SYOKAMI Steakmesser Set 6 Teilig 12 2cm Glattes Steakmesseraus japanischem Edelstahl mit hohem Kohlenstoffgehalt und Holzgriff Damastmuster Full-Tang-Design Haarscharf

SYOKAMI€37.45104 rev

1y ago

SYOKAMI Steakmesser Set 2 Teilig 12 2cm Glattes Steakmesser aus japanischem Edelstahl mit hohem Kohlenstoffgehalt und Holzgriff Damastmuster Full-Tang-Design Haarscharf

SYOKAMI€23.8984 rev

1y ago

FOHERE 8 Steakmesser Set Schwarze Steakmesser mit Sägezahn Edelstahl Küchenmesser Perfekt für Weihnachtsessen Silvesterfeiern spülmaschinengeeignet

FOHERE€9.56108 rev

1y ago

SYOKAMI Steakmesser Set 4 Teilig 12 2cm Ugezahntes Steakmesser aus japanischem Edelstahl mit hohem Kohlenstoffgehalt und Holzgriff Damastmuster Full-Tang-Design rasiermesserscharfe Tafel

SYOKAMI€30.3091 rev

1y ago

What buyers say about steakmesser

What buyers praise and complain about, mined from review topics.

What buyers love

Qualität insgesamt38%

“Super Qualität”

Preis-Leistungs-Verhältnis22%

“Super preis- Leistung”

Geschenk Zweck8%

“Schönes Geschenk”

Griff6%

“liegt gut in der Hand”

Design insgesamt5%

“Prima Design”

Schärfe4%

“Super Messer”

beworben Vs Tatsächliches Produkt4%

“Erwartungen wirklich erfüllt”

Materialqualität3%

“Sehr gutes Material, schneiden ausgezeichnet”

Benutzerfreundlichkeit3%

“Einfach Klasse”

Grillen1%

“Gut zum Grillen”

What buyers complain about

Rost/Korrodieren31%

“Wurden rostig”

Dicke8%

“sind sie etwas dicker, so dass sie keinen geraden Schnitt machen.”

Gesamtgröße8%

“Zu breit”

Qualität insgesamt8%

“zeigt eine äußerst schlechte Qualität auf”

Haltbarkeit8%

“Wenige Wochen nach dem Rückgaberecht löst sich”

Spülmaschinenfest6%

“Und man sollte es nicht in die Geschirrspülmaschine tun”

Geschenk Zweck6%

“Als Geschenk sehr unschön”

Gewicht leicht6%

“sehr billig und leicht”

Preis-Leistungs-Verhältnis6%

“Preis Leistung ungenügend”

Gewicht schwer6%

“Liegen etwas schwer in der Hand”

Top return reasons

Qualität insgesamt25%

Gesamtgröße18%

Holzqualität11%

Defekt Material/Teile9%

Rost/Korrodieren5%

Geschenk Zweck5%

Gewicht schwer3%

beworben Vs Tatsächliches Produkt3%

Kompatibilität – insgesamt2%

Griff2%

Common questions

Is steakmesser profitable to sell on Amazon Germany?: The niche generates €321K/yr across 35 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is +14.4%. Flapen's verdict: Worth a look (61/100).
How competitive is the steakmesser niche?: 25 brands and 154 sellers compete. The top 5 products take 44% of clicks and top 5 brands hold 56% of demand.
What do buyers complain about in steakmesser?: Top complaints mined from reviews: Rost/Korrodieren, Dicke, Gesamtgröße. The return rate is 1.1%.
When does demand for steakmesser peak?: Demand peaks in Nov–Dec; the busiest month runs 2.4× the quietest.
What does it cost to enter the steakmesser niche?: Listings span €5.83–€73.60; the average listing price is €24.92 (sweet spot $15–$100). The average incumbent carries 2,284 reviews — the moat a new listing must climb.

steakmesser

steakmesser market data

Competition & brand share

Demand & seasonality

Top steakmesser search terms

Top steakmesser products on Amazon

Top sellers

Newest

Trending

What buyers say about steakmesser

What buyers love

What buyers complain about

Top return reasons

Common questions

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