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Steakbesteck

Fail

The top 5 brands take 96% of clicks, so Steakbesteck is a Fail.

Flapen Score
44
44 / 100
Ranks 2,757 of 4,240 Küche, Haushalt & Wohnen niches · −4 vs the category median of 48
Market size
€142K/yr137K searches / yr
90-day growth
+23.3%search demand this quarter
Competition
69%top-5 click share · 7 brands · 153 sellers

Flapen Score

Steakbesteck against its category

The dotted line is the Küche, Haushalt & Wohnen average. Past it, Steakbesteck is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Steakbesteck market on Amazon at a glance

Shoppers on Amazon Germany searched for Steakbesteck 137K times last year and spent an estimated €142K. The top 5 brands take 96% of clicks. Flapen scores it 44 out of 100, a Fail.

01 · Demand

An estimated 3.0% of those searches ended in a purchase.

Shoppers searched for this 137K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 3.0% of those searches ended in a purchase. Searches in the last 90 days moved +23.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated €142K a year.

Searches, last 12 months
137K
Growth, 90 days vs prior 90
+23.3%
Conversion, latest week
3.0%
Market size, estimated
€142Ka year
Top search term
steakbesteck52K searches a year

02 · Price

A sale here is worth €34.90.

Listings sell for €34.90 on average, from €12.41 to €121.64. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 250 to 500 of them. At €34.90 that is €9K to €17K a year per listing.

Average price
€34.90inside the $15 to $100 sweet spot
Price range
€12.41–€121.64
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
5K–6K
Units per listing a year
250–500
Revenue per listing a year
€9K–€17K
Returns
1.0%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is reviews.

47% of listings pay for placement with sponsored ads. 80% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #51 within Besteck. It carries 2,220 reviews at 4.59 stars, so a new listing needs social proof before a better product.

Sponsored listings
47%
Prime listings
80%
Out of stock, average day
0.0%
Average rank
#51in Besteck
Average rating
4.59 starsAmazon Germany average 4.37 stars
Average reviews
2,220per listing
Listings tracked
15

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 50 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
50 months

Products

Top Steakbesteck products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 15, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 69% of clicks. Leaders hold, but buyers still shop past them.

€0€14K€28K€43K€57K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

7 flat

Sellers

153

Est. top-5 brand share

96%

Top 20: 100%

Est. top-5 click share

69%

Top 20: 100%

Open market

2%

  • WMF63%
  • ZWILLING11%
  • Tramontina11%
  • Russell Hobbs6%
  • BAUMFELD5%
  • RÖSLE2%
  • Open — no brand owns it (1 brand, 2%)

Demand

Steakbesteck search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KBlack Friday '25Holiday '25Spike '26NovDecJanFebMarAprMayJunJul

Peak months: Dec · busiest ÷ quietest = 4.0× · 9 of 12 months tracked

Search terms

Top Steakbesteck search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • steakbesteck52K/yr
  • wmf steakbesteck17K/yr
  • steakbesteck set 6 personen9K/yr
  • steakmesser wmf12K/yr
  • wmf steakmesser13K/yr
  • steak besteck8K/yr
  • steak besteck set7K/yr
  • pizzabesteck8K/yr
  • steak set6K/yr
  • wmf steakbesteck 12-teilig4K/yr

Reviews and returns

What reviews say buyers love and hate about Steakbesteck

We read the reviews and the return reasons for every product selling here.

47%of positive reviews mention “Qualität insgesamt”
17%of negative reviews mention “Qualität insgesamt”
1.0%of orders come back
“zeigt eine äußerst schlechte Qualität auf”
A buyer, on “Qualität insgesamt”17% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Steakbesteck questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data