Is steak profitable to sell on Amazon Germany?

The niche generates €82K/yr across 30 tracked products. 2 of 3 products launched in the last 360 days are still selling. 90-day search growth is -18.9%. Flapen's verdict: Skip it (47/100).

How competitive is the steak niche?

22 brands and 71 sellers compete. The top 5 products take 51% of clicks and top 5 brands hold 68% of demand.

What do buyers complain about in steak?

Top complaints mined from reviews: Haltbarkeit, Qualität insgesamt, Gesamtgröße. The return rate is 0.6%.

When does demand for steak peak?

Demand peaks in Dec; the busiest month runs 2.0× the quietest.

What does it cost to enter the steak niche?

Listings span €5.36–€143.34; the average listing price is €30.32 (sweet spot $15–$100). The average incumbent carries 2,788 reviews — the moat a new listing must climb.

steak

Skip it

Soft demand (-18.9% this quarter) — this niche doesn't clear our bar today.

Returns

Incredible0.6%

return rate — above 5% kills the launch gate

Avg price

Incredible€30.32

avg listing price — sweet spot $15–$100

Price range

Good€5.36–€143.34

cheapest to priciest tracked listing — scored on the share inside $15–$100

Brand share

Good68%

top-5 brand share — brands hold most of the demand

Competition

Good51%

top-5 click share — leaders hold, buyers still browse

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Review moat

Okay2,787.53

avg incumbent reviews — the moat a new listing must climb

Conversion

Okay2.6%

search→purchase rate — share of searches ending in a sale

Market size

Bad€82K

€82K/yr · 105K searches

Growth

Bad-18.9%

90-day search growth — must beat 0% to launch

Signals Low Review Barrier

According to Flapen's Amazon Germany niche tracking, steak is a €82K/yr Amazon Germany market (105K searches/yr). The top 5 brands hold 68% of demand. Demand peaks in Dec. Verdict: Skip it — 47/100.

Data updated Jul 15, 2026 · scored weekly · How we score niches

steak market data

Units sold / yr: 3K–4K; avg 0–100/product
Revenue / yr: €91K–€121K; units × avg price
Conversion rate: 2.6%
Avg BSR: #55
Page quality: 0%
Prime: 63%
Sponsored: 50%
Out of stock: 5.5%
Avg brand age: 64 months
Avg seller age: 190 days

Competition & brand share

The top 5 products take 51% of clicks — established leaders, but buyers still shop beyond them.

Brands

22 falling

Sellers

Top-5 brand share

68%

Top 20: 99%

Top-5 click share

51%

Top 20: 91%

Open market

28%

Pikanten23%
Uhlfleisch16%
MeinMetzger Gutes bewusst genießen14%
Landmetzger Schiessl11%
Block House5%
Frische Fleischwaren3%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -18.9% search growth over the last 90 days.

Peak months: Dec · busiest ÷ quietest = 2.0×

Open Trend

Top steak search terms

steak90K/yr -22.4%0.6% conv.
steaks6K/yr +16.3%0.8% conv.
rindersteak5K/yr +2.8%0.5% conv.
rumpsteak4K/yr -5.5%0.9% conv.

All search terms

Top steak products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

WURSTBARON - Grill Paket DELUXE für 2 Personen - Ribeye Steak - über 700 g

Pikanten€30.094.2★106 rev

3 kg Entrecote/Ribeye zu Steaks geschnitten (á 3 cm) vom besten Färsenfleisch jedes Steak ist einzel verpackt - wir garantieren das perfekte Steak

Uhlfleisch€143.344.6★94 rev

Eingelegte Steaks vom Schweinekamm 10 Stück Vorteilspack =. 2.000 g

MeinMetzger Gutes bewusst genießen€34.014.7★244 rev

Block House Steak Pfeffer Gewürzmischung für Steaks in Restaurantqualität auch für Marinaden geeignet 200g Dose mit Streuaufsatz

Block House€8.314.8★5,087 rev

WURSTBARON Grill Paket Deluxe für 5 Personen inkl. Rib-Eye Flanksteak und Roastbeef frische Steaks aus deutscher Herkunft Grillpaket in Premium Qualität 1 8 kg

Pikanten€70.054.2★106 rev

Newest

by launch date

tegut... LandPrimus Rib Eye (1 Stück) 250 350 Gramm

tegut... LandPrimus€26.4822 rev

11mo ago

Roastbeef eingelegt vom bayrischen Rind Landmetzgerei Schiessl ca. 400g

Landmetzger Schiessl€14.7137 rev

11mo ago

SYOKAMI Steakmesser Set 2 Teilig 12 2cm Glattes Steakmesser aus japanischem Edelstahl mit hohem Kohlenstoffgehalt und Holzgriff Damastmuster Full-Tang-Design Haarscharf

SYOKAMI€23.8984 rev

1y ago

Imperial Wagyu Shimofuri A5-100% japanisches Wagyu-Rindfleisch aus Miyazaki - Stark marmoriert - Premium Cut - Vakuumverpackt - Gourmetqualität für Feinschmecker

Imperial Caviar€79.902 rev

1y ago

Gourmet Easy Fleischzartmacher mit ultrascharfen Klingen - Steaker Fleischzartmacher aus 100% Edelstahl - Meat Tenderizer zum zart machen von Rind/Huhn/Schwein/Kalb/Steak - spülmaschinenfest

Gourmet Easy€30.431,833 rev

2y ago

What buyers say about steak

What buyers praise and complain about, mined from review topics.

What buyers love

Qualität insgesamt18%

“Super Produkt”

Preis-Leistungs-Verhältnis11%

“Preisgünstig”

beworben Vs Tatsächliches Produkt10%

“Genau so”

Benutzerfreundlichkeit9%

“Handhabung einfach”

Würzigkeit8%

“Bestes Steakgewürz”

Geschmack insgesamt7%

“Schmeckt richtig lecker”

Effizienz4%

“Funktioniert fehlerfrei”

Temperaturkontrolle3%

“Thermometer”

Geschmack3%

“Super Geschmack”

Geschenk Zweck3%

“Schönes Geschenk”

What buyers complain about

Haltbarkeit31%

“Nach knapp zwei Monaten defekt”

Qualität insgesamt21%

“schlechte Qualität; knorbeln drin: werde nicht mehr bestellen”

Gesamtgröße9%

“Nette Servierplatte, allerdings ist die Schieferplatte viel kleiner im Größenverhältnis zur Abbildung”

Geruch5%

“Sehr sehr strenger Schweine geruch”

Schärfe3%

“Die Messer sind nicht scharf genug”

Salzgehalt3%

“Sonst wird es zu Salzig”

Wasserbeständigkeit3%

“Nicht wasserdicht”

Preis-Leistungs-Verhältnis3%

“Und das für den hohen Preis ist eine Unverschämtheit”

Kocherlebnis3%

“Beim ersten Grillen ins Fleisch gesteckt und beim rausziehen Pinn im Fleisch stecken geblieben also aus eins mach zwei Teile”

Gewicht leicht3%

“sehr billig und leicht”

Top return reasons

Funktionalität insgesamt22%

Gesamtgröße12%

Heizung9%

Gesamt anzeigen7%

Qualität insgesamt7%

Temperaturkontrolle5%

Holzqualität5%

Messung / Ablesegenauigkeit5%

Geschenk Zweck5%

Defekt Material/Teile4%

Common questions

Is steak profitable to sell on Amazon Germany?: The niche generates €82K/yr across 30 tracked products. 2 of 3 products launched in the last 360 days are still selling. 90-day search growth is -18.9%. Flapen's verdict: Skip it (47/100).
How competitive is the steak niche?: 22 brands and 71 sellers compete. The top 5 products take 51% of clicks and top 5 brands hold 68% of demand.
What do buyers complain about in steak?: Top complaints mined from reviews: Haltbarkeit, Qualität insgesamt, Gesamtgröße. The return rate is 0.6%.
When does demand for steak peak?: Demand peaks in Dec; the busiest month runs 2.0× the quietest.
What does it cost to enter the steak niche?: Listings span €5.36–€143.34; the average listing price is €30.32 (sweet spot $15–$100). The average incumbent carries 2,788 reviews — the moat a new listing must climb.