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Staubsauger

Maybe

Shoppers spend an estimated $36.2M a year here. But demand is soft, at -9.3% this quarter, so Staubsauger is a Maybe.

Flapen Score
60
60 / 100
Top 8% of 4,240 Küche, Haushalt & Wohnen niches · +12 vs the category median of 48
Market size
€36.2M/yr20.9M searches / yr
90-day growth
-9.3%search demand this quarter
Competition
39%top-5 click share · 27 brands · 185 sellers

Flapen Score

Staubsauger against its category

The dotted line is the Küche, Haushalt & Wohnen average. Past it, Staubsauger is stronger. Inside it, weaker.

60Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Staubsauger market on Amazon at a glance

Shoppers on Amazon Germany searched for Staubsauger 20.9M times last year and spent an estimated €36.2M. The top 5 brands take 41% of clicks. Demand peaks in Oct–Nov. Flapen scores it 60 out of 100, a Maybe.

01 · Demand

An estimated 1.9% of those searches ended in a purchase.

Shoppers searched for this 20.9M times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 1.9% of those searches ended in a purchase. Searches in the last 90 days moved -9.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated €36.2M a year.

Searches, last 12 months
20.9M
Growth, 90 days vs prior 90
-9.3%
Conversion, latest week
1.9%
Market size, estimated
€36.2Ma year
Peak month
November2.2× the quietest month
Top search term
staubsauger6.5M searches a year

02 · Price

A sale here is worth €88.93.

Listings sell for €88.93 on average, from €36.73 to €233.86. Amazon reports units sold in ranges. This niche sold 300K to 400K a year. The average listing sells 6,000 to 8,000 of them. At €88.93 that is €534K to €711K a year per listing.

Average price
€88.93inside the $15 to $100 sweet spot
Price range
€36.73–€233.86
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
300K–400K
Units per listing a year
6,000–8,000
Revenue per listing a year
€534K–€711K
Returns
2.7%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is ads and reviews.

91% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 8.7% of listings are out of stock. The average listing ranks #35 within Haushaltsreiniger & Staubsauger. It carries 7,879 reviews at 4.39 stars, so a new listing needs social proof before a better product.

Sponsored listings
91%
Prime listings
100%
Out of stock, average day
8.7%
Average rank
#35in Haushaltsreiniger & Staubsauger
Average rating
4.39 starsAmazon Germany average 4.37 stars
Average reviews
7,879per listing
Listings tracked
44

04 · Newcomers

16 of last year's 18 launches cleared the first-year sales bar.

18 products launched here in the last 12 months. 16 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 38 months on average, so the names here are settling in.

Launched, last 12 months
18
Successful launches
16Amazon's first-year sales bar
Average brand age
38 months

Products

Top Staubsauger products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 22, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 39% of clicks, no more. An open shelf where new products get seen.

€0€1.4M€2.9M€4.3M€5.8M101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

27 falling

Sellers

185

Est. top-5 brand share

41%

Top 20: 78%

Est. top-5 click share

39%

Top 20: 76%

Open market

43%

  • PHILIPS16%
  • --15%
  • Siemens8%
  • Amazon Basics7%
  • AIDTIPS5%
  • Levoit5%

Demand

Staubsauger search demand

Weekly searches over the year, seasonality beneath. Pick a range.

1.0M600KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Oct, Nov · busiest ÷ quietest = 2.2×

Search terms

Top Staubsauger search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • staubsauger6.5M/yr
  • akku staubsauger4.5M/yr
  • staubsauger kabellos2.9M/yr
  • staubsauger beutellos1.1M/yr
  • staubsauger mit beutel938K/yr
  • miele staubsauger921K/yr
  • vacuum cleaner664K/yr
  • akkustaubsauger686K/yr
  • staubsauger miele351K/yr
  • staubsauger ohne beutel253K/yr

Reviews and returns

What reviews say buyers love and hate about Staubsauger

We read the reviews and the return reasons for every product selling here.

20%of positive reviews mention “Preis-Leistungs-Verhältnis”
16%of negative reviews mention “Haltbarkeit”
2.7%of orders come back
“der Schlauch fällt ständig ab”
A buyer, on “Haltbarkeit”16% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Staubsauger questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data