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Staubmagnet

Maybe

An estimated 0.2% of orders come back. But the top 5 brands take 100% of clicks, so Staubmagnet is a Maybe.

Flapen Score
53
53 / 100
Top 27% of 4,240 Küche, Haushalt & Wohnen niches · +5 vs the category median of 48
Market size
€2.8M/yr1.7M searches / yr
90-day growth
-10.1%search demand this quarter
Competition
57%top-5 click share · 5 brands · 108 sellers

Flapen Score

Staubmagnet against its category

The dotted line is the Küche, Haushalt & Wohnen average. Past it, Staubmagnet is stronger. Inside it, weaker.

53Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Staubmagnet market on Amazon at a glance

Shoppers on Amazon Germany searched for Staubmagnet 1.7M times last year and spent an estimated €2.8M. All 5 brands take every click. Demand peaks in Oct–Nov. Flapen scores it 53 out of 100, a Maybe.

01 · Demand

An estimated 13.9% of those searches ended in a purchase.

Shoppers searched for this 1.7M times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 13.9% of those searches ended in a purchase. Searches in the last 90 days moved -10.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated €2.8M a year.

Searches, last 12 months
1.7M
Growth, 90 days vs prior 90
-10.1%
Conversion, latest week
13.9%
Market size, estimated
€2.8Ma year
Peak month
November1.8× the quietest month
Top search term
swiffer798K searches a year

02 · Price

A sale here is worth €11.87.

Listings sell for €11.87 on average, from €4.31 to €24.87. Amazon reports units sold in ranges. This niche sold 250K to 300K a year. The average listing sells 10,000 to 12,500 of them. At €11.87 that is €119K to €148K a year per listing.

Average price
€11.87under the $15 to $100 sweet spot
Price range
€4.31–€24.87
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
250K–300K
Units per listing a year
10,000–12,500
Revenue per listing a year
€119K–€148K
Returns
0.2%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is reviews.

80% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #12 within Haushaltsreiniger & Staubsauger. It carries 4,560 reviews at 4.55 stars, so a new listing needs social proof before a better product.

Sponsored listings
80%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#12in Haushaltsreiniger & Staubsauger
Average rating
4.55 starsAmazon Germany average 4.37 stars
Average reviews
4,560per listing
Listings tracked
20

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 25 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
25 months

Products

Top Staubmagnet products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 22, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 57% of clicks. Leaders hold, but buyers still shop past them.

€0€140K€279K€419K€558K1001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

5 falling

Sellers

108

Est. top-5 brand share

100%

Top 20: 100%

Est. top-5 click share

57%

Top 20: 100%

Open market

0%

  • Swiffer88%
  • FIXEDNOW6%
  • Nicemiya3%
  • wlich1%
  • Pyroclasia1%

Demand

Staubmagnet search demand

Weekly searches over the year, seasonality beneath. Pick a range.

60K40KSpike '25Black Friday '25Spike '26AugSepOctNovDecJanFebMarAprMayJunJul

Peak months: Oct, Nov · busiest ÷ quietest = 1.8×

Search terms

Top Staubmagnet search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • swiffer798K/yr
  • swiffer staubmagnet512K/yr
  • swiffer staubmagnet nachfüllpack149K/yr
  • staubmagnet40K/yr
  • swiffer duster23K/yr
  • swiffer nachfüllpack24K/yr
  • swiffer tücher19K/yr
  • swiffer duster nachfüllpack16K/yr
  • staubwedel swiffer15K/yr
  • swifer14K/yr

Reviews and returns

What reviews say buyers love and hate about Staubmagnet

We read the reviews and the return reasons for every product selling here.

19%of positive reviews mention “Einfache Reinigung”
23%of negative reviews mention “Geruch”
0.2%of orders come back
“Stinkt”
A buyer, on “Geruch”23% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Staubmagnet questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data