Is stammbuch profitable to sell on Amazon Germany?

The niche generates €278K/yr across 32 tracked products. 2 of 4 products launched in the last 360 days are still selling. 90-day search growth is +10.0%. Flapen's verdict: Worth a look (51/100).

How competitive is the stammbuch niche?

8 brands and 8 sellers compete. The top 5 products take 42% of clicks and top 5 brands hold 94% of demand.

What do buyers complain about in stammbuch?

Top complaints mined from reviews: Qualität insgesamt, Preis-Leistungs-Verhältnis, Gesamtgröße. The return rate is 3.8%.

When does demand for stammbuch peak?

Demand is steady year-round — the busiest month runs 1.9× the quietest.

What does it cost to enter the stammbuch niche?

Listings span €14.09–€49.10; the average listing price is €31.84 (sweet spot $15–$100). The average incumbent carries 130 reviews — the moat a new listing must climb.

stammbuch

Worth a look

Shows a sweet-spot price point ($31.84 avg), but weak search conversion (1.1%) keeps it on the watch list.

Avg price

Incredible€31.84

avg listing price — sweet spot $15–$100

Review moat

Great130.13

avg incumbent reviews — the moat a new listing must climb

Price range

Great€14.09–€49.10

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Good42%

top-5 click share — leaders hold, buyers still browse

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Market size

Good€278K

€278K/yr · 772K searches

Returns

Okay3.8%

return rate — above 5% kills the launch gate

Growth

Okay+10.0%

90-day search growth — must beat 0% to launch

Brand share

Bad94%

top-5 brand share — brand-locked demand

Conversion

Bad1.1%

search→purchase rate — share of searches ending in a sale

According to Flapen's Amazon Germany niche tracking, stammbuch is a €278K/yr Amazon Germany market (772K searches/yr). The top 5 brands hold 94% of demand. Verdict: Worth a look — 51/100.

Data updated Jul 14, 2026 · scored weekly · How we score niches

stammbuch market data

Units sold / yr: 6K–8K; avg 100–250/product
Revenue / yr: €191K–€255K; units × avg price
Conversion rate: 1.1%
Avg BSR: #162
Page quality: 0%
Prime: 56%
Sponsored: 78%
Out of stock: 3.7%
Avg brand age: 51 months
Avg seller age: 189 days

Competition & brand share

The top 5 products take 42% of clicks — established leaders, but buyers still shop beyond them.

Brands

8 falling

Sellers

Top-5 brand share

94%

Top 20: 100%

Top-5 click share

42%

Top 20: 89%

Open market

DeinWeddingshop47%
online-stammbuch26%
Hochzeitideal8%
Stammbuch der Familie6%
Stammbuchverlag6%
HOWAF4%
Open — no brand owns it (2 brands, 2%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +10.0% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.9×

Open Trend

Top stammbuch search terms

stammbuch242K/yr +4.4%0.9% conv.
stammbuch hochzeit185K/yr +15.8%0.9% conv.
stammbuch a588K/yr +22.1%1.1% conv.
stammbuch a477K/yr +18.6%0.4% conv.
familienstammbuch37K/yr -16.1%0.7% conv.
stammbuch hochzeit a516K/yr +66.8%1.1% conv.
stammbuch hochzeit a415K/yr +71.0%0.5% conv.
stammbuch personalisiert15K/yr +2.1%0.4% conv.
stammbuch standesamt11K/yr +34.6%0.5% conv.
familienstammbuch a512K/yr +6.9%1.5% conv.

All search terms

Top stammbuch products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Stammbuch Grau Liya Samt Gold Familienstammbuch Standesamt und Kirche incl. Einleger

online-stammbuch€32.934.7★170 rev

Stammbuch Rina Grau Gold Familienstammbuch Standesamt Hochzeit

online-stammbuch€32.774.7★241 rev

DeinWeddingshop Stammbuch Hochzeit Stammbuch der Familie - Familienstammbuch Hochzeit Standesamt Familienbuch - Deluxe Serie - Hardcover (Beige/Roségold) (16x21cm)

DeinWeddingshop€30.914.3★176 rev

DeinWeddingshop Stammbuch der Familie - modernes Familienstammbuch - Hochzeit Standesamt - Hardcover 16x21cm - Greenery Glitter

DeinWeddingshop€28.864.3★110 rev

DeinWeddingshop Stammbuch Hochzeit personalisiert aus echtem Leinen handgefertigt inkl. vorgedruckten Innenseiten - A4 oder Klassisches 16x21cm

DeinWeddingshop€37.514.3★13 rev

Newest

by launch date

DeinWeddingshop Stammbuch Hochzeit Beige-Grau Gold Samt Velour handgefertigt inkl. vorgedruckten Innenseiten -Standesamt Familiestammbuch 16x21 cm

DeinWeddingshop€30.985 rev

5mo ago

DeinWeddingshop Stammbuch Hochzeit personalisiert aus echtem Leinen handgefertigt inkl. vorgedruckten Innenseiten - A4 oder Klassisches 16x21cm

DeinWeddingshop€37.5113 rev

7mo ago

HOWAF Stammbuch Hochzeit Modernes Familienstammbuch Stammbuch A5 inkl Standesamt Hochzeit mit 10 Klarsichthüllen - Hardcover 17x22.5 cm - Greenery Eukalyptus

HOWAF€14.0957 rev

1y ago

DeinWeddingshop Stammbuch zur Hochzeit Standesamt - Stammbuch der Familie - Familienstammbuch inkl. 5 Seiten mit Register - Deluxe Eucalyptus mit Gold (16x21 cm)

DeinWeddingshop€30.8918 rev

1y ago

Hochzeitideal Stammbuch der Familie Nr. 311 inkl. Personalisierung (Creme klassisch)

Hochzeitideal€29.3521 rev

2y ago

What buyers say about stammbuch

What buyers praise and complain about, mined from review topics.

What buyers love

Qualität insgesamt53%

“Super Qualität”

Design insgesamt12%

“Elegantes Design”

Polster-/Stoffqualität4%

“Sehr schöne Verarbeitung, toller Samtbezug”

Preis-Leistungs-Verhältnis4%

“Preis/Leistung passt”

Farbe4%

“Sehr hübsch”

Gesamtgröße4%

“passen hervorragend rein”

Materialqualität4%

“Das Velours-Material fühlt sich angenehm an”

beworben Vs Tatsächliches Produkt3%

“Besser als erwartet”

Stärke2%

“Robust und schön”

Benutzerfreundlichkeit2%

“Handlich, schönes Aussehen”

What buyers complain about

Qualität insgesamt33%

“Miserable Qualität”

Preis-Leistungs-Verhältnis20%

“40€ dafür zu verlangen ist ziemlich frech”

Gesamtgröße10%

“Falsche Maße”

Haltbarkeit7%

“Leider direkt kaputt”

beworben Vs Tatsächliches Produkt7%

“Beschreibung nicht richtig”

Defekt Material/Teile7%

“Fehlerhafter Artikel”

Kratzfestigkeit7%

“Kratzer”

Top return reasons

Gesamtgröße47%

Qualität insgesamt17%

Farbe8%

Materialqualität5%

beworben Vs Tatsächliches Produkt5%

Preis-Leistungs-Verhältnis3%

Defekt Material/Teile3%

Funktionalität insgesamt2%

Kratzfestigkeit2%

Fleckenbeständigkeit2%

Common questions

Is stammbuch profitable to sell on Amazon Germany?: The niche generates €278K/yr across 32 tracked products. 2 of 4 products launched in the last 360 days are still selling. 90-day search growth is +10.0%. Flapen's verdict: Worth a look (51/100).
How competitive is the stammbuch niche?: 8 brands and 8 sellers compete. The top 5 products take 42% of clicks and top 5 brands hold 94% of demand.
What do buyers complain about in stammbuch?: Top complaints mined from reviews: Qualität insgesamt, Preis-Leistungs-Verhältnis, Gesamtgröße. The return rate is 3.8%.
When does demand for stammbuch peak?: Demand is steady year-round — the busiest month runs 1.9× the quietest.
What does it cost to enter the stammbuch niche?: Listings span €14.09–€49.10; the average listing price is €31.84 (sweet spot $15–$100). The average incumbent carries 130 reviews — the moat a new listing must climb.