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Stabmixer Wmf

soft demand (-26.4% this quarter) — Stabmixer Wmf doesn't clear our bar today.

Flapen Score

48
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Ranks 2,042 of 4,240 Küche, Haushalt & Wohnen niches · on the category median

Market size 49Growth 12Conversion 43Competition 63Returns 77Price range 58Avg price 94Brand share 28Review moat 49Quality gap 42
This niche Category average · 4,240 niches

Is Stabmixer Wmf profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Stabmixer Wmf is a €270K/yr Amazon Germany market (167K searches/yr). The top 5 brands hold 88% of demand. Demand peaks in Oct–Nov–Dec. Verdict: Skip it — 48/100.

Stabmixer Wmf: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -26.4% over the last 90 days and 3.4% of searches end in a purchase.

€270K

revenue / yr

Units sold / yr6K
Search volume / yr-26.4%167K
Conversion rate3.4%
Avg price€47.42

Who owns the niche?

The top 5 brands hold 88% of demand, so 12% of the market is open.

12%

open market share

Brands · sellers11 · 154
Top-5 product click share47%
Open market12%
Avg brand age56 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 35 products

Sponsored placement49%
New entrants (1y)4· 1 succeeded
Avg rating4.5★
Avg reviews1,645

Top Stabmixer Wmf products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 47% of clicks — established leaders, but buyers still shop beyond them.

€0€14K€27K€41K€54K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

11 falling

Sellers

154

Top-5 brand share

88%

Top 20: 100%

Top-5 click share

47%

Top 20: 85%

Open market

8%

  • WMF35%
  • Braun25%
  • ESGE Zauberstab14%
  • Braun Household10%
  • De'Longhi4%
  • Bosch4%
  • Open — no brand owns it (5 brands, 8%)

Stabmixer Wmf demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume167KCVR3.4%Products35Brands11Top 5 Brands88%OOS Rate1.9%Rating4.5★Reviews1,645Avg BSR#131
9K7KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 2.4×

Top Stabmixer Wmf search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • zauberstab mixer41K/yr
  • stabmixer wmf21K/yr
  • wmf stabmixer21K/yr
  • braun stabmixer ersatzteile16K/yr
  • braun mixer ersatzteile9K/yr
  • braun multiquick 9 zubehör11K/yr
  • braun zerkleinerer10K/yr
  • pürierstab wmf13K/yr
  • braun stabmixer zubehör10K/yr
  • wmf pürierstab8K/yr

What reviews say buyers love and hate about Stabmixer Wmf

What buyers mention most, as a share of all reviews.

What buyers love

82% of reviews
Qualität insgesamt22%

Quality

Mischen/Mischung18%

SUPER MIXER

Preis-Leistungs-Verhältnis8%

Overall, a great purchase and excellent value for the money

Benutzerfreundlichkeit8%

Geniales Tool

beworben Vs Tatsächliches Produkt7%

erfüllt alle Erwartungen

What buyers complain about

62% of reviews
Haltbarkeit26%

Defekt nach 12 Monaten

Qualität insgesamt10%

Produkt super, Qualitätskontrolle nicht

Mischen/Mischung5%

Ist gleich beim dritten mal mixen abgebrochen

Preis-Leistungs-Verhältnis5%

Das Produkt ist wie bestellt in Ordnung und macht einen wertigen Eindruck, jedoch hat das gleiche Teil am Tag der Auslieferung einen Preis unterschied von € 8,00 weniger in der Anzeige von Amazon.!!!.

Geruch4%

Qualmt und stinkt

Stabmixer Wmf return rate & reasons

Why buyers send it back, as a share of all return requests.

1.9%

Return rate

0%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Gesamtgröße
24%
2Kompatibilität – insgesamt
10%
3Produktzustand
8%
4Funktionalität insgesamt
7%
5Qualität insgesamt
6%

Common Stabmixer Wmf questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Stabmixer Wmf 48/100 on Amazon Germany — Skip it. The niche generates €270K/yr across 35 tracked products. 1 of 4 products launched in the last 360 days are still selling. Search demand moved -26.4% over the last 90 days.
Search demand for Stabmixer Wmf on Amazon Germany peaks in Oct–Nov–Dec, where the busiest month runs 2.4× the quietest.