Is stabmixer set profitable to sell on Amazon Germany?

The niche generates €449K/yr across 31 tracked products. 4 of 4 products launched in the last 360 days are still selling. 90-day search growth is -7.0%. Flapen's verdict: Worth a look (55/100).

How competitive is the stabmixer set niche?

18 brands and 143 sellers compete. The top 5 products take 47% of clicks and top 5 brands hold 70% of demand.

What do buyers complain about in stabmixer set?

Top complaints mined from reviews: Haltbarkeit, Qualität insgesamt, Mischen/Mischung. The return rate is 2.1%.

When does demand for stabmixer set peak?

Demand peaks in Nov; the busiest month runs 1.9× the quietest.

What does it cost to enter the stabmixer set niche?

Listings span €11.39–€89.27; the average listing price is €40.87 (sweet spot $15–$100). The average incumbent carries 2,610 reviews — the moat a new listing must climb.

stabmixer set

Worth a look

Shows a sweet-spot price point ($40.87 avg), but soft demand (-7.0% this quarter) keeps it on the watch list.

Avg price

Incredible€40.87

avg listing price — sweet spot $15–$100

Price range

Great€11.39–€89.27

cheapest to priciest tracked listing — scored on the share inside $15–$100

Returns

Good2.1%

return rate — above 5% kills the launch gate

Competition

Good47%

top-5 click share — leaders hold, buyers still browse

Market size

Good€449K

€449K/yr · 342K searches

Brand share

Good70%

top-5 brand share — brands hold most of the demand

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Conversion

Okay3.2%

search→purchase rate — share of searches ending in a sale

Review moat

Okay2,610.35

avg incumbent reviews — the moat a new listing must climb

Growth

Bad-7.0%

90-day search growth — must beat 0% to launch

Signals No Dominant Brand

According to Flapen's Amazon Germany niche tracking, stabmixer set is a €449K/yr Amazon Germany market (342K searches/yr). The top 5 brands hold 70% of demand. Demand peaks in Nov. Verdict: Worth a look — 55/100.

Data updated Jul 14, 2026 · scored weekly · How we score niches

stabmixer set market data

Units sold / yr: 10K–13K; avg 250–500/product
Revenue / yr: €409K–€511K; units × avg price
Conversion rate: 3.2%
Avg BSR: #32
Page quality: 0%
Prime: 100%
Sponsored: 81%
Out of stock: 4.0%
Avg brand age: 45 months
Avg seller age: 185 days

Competition & brand share

The top 5 products take 47% of clicks — established leaders, but buyers still shop beyond them.

Brands

18 rising

Sellers

143

Top-5 brand share

70%

Top 20: 100%

Top-5 click share

47%

Top 20: 91%

Open market

22%

Braun20%
WMF18%
BESROY12%
LEHMANN12%
Bosch8%
NWOUIIAY8%

Demand & seasonality

Weekly Amazon search volume, last 72 weeks — -7.0% search growth over the last 90 days.

Peak months: Nov · busiest ÷ quietest = 1.9×

Open Trend

Top stabmixer set search terms

stabmixer set186K/yr +13.3%2.9% conv.
mixer set30K/yr -24.5%1.5% conv.
stabmixer wmf21K/yr -35.0%3.7% conv.
wmf stabmixer21K/yr -40.1%3.8% conv.
stabmixer mit schneebesen11K/yr -23.4%1.8% conv.
pürierstab wmf13K/yr -19.2%4.1% conv.
hand blender set10K/yr -22.7%1.7% conv.
pürierstab set10K/yr -38.0%2.7% conv.
blender set11K/yr -38.0%1.1% conv.
mixer 3 in 15K/yr -16.9%0.7% conv.

All search terms

Top stabmixer set products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

BESROY Stabmixer Set 5 in 1 1100W Pürierstab Elektrisch Stufenlose Geschwindigkeit Edelstahl Hand Blender inkl. Zerkleinerer Schneebesen Milchaufschäumer & Messbecher Ideal für Suppen Smoothies

BESROY€29.414.5★645 rev

WMF Kult X Stabmixer Set 5-teilig Edelstahl Pürierstab 600 W mit Schneebesen Stampfer Zerkleinerer und 700 ml Mixbecher spülmaschinenfest vielseitiger Mixer für Suppen Smoothies und Babybrei

WMF€55.604.5★219 rev

Braun Stabmixer MultiQuick 5 MQ 50236 M 1000W 21 Geschwindigkeitsstufen+Turbo Edelstahl Pürierfuß Easy Click System SplashControl Inkl. 500ml Zerkleinerer Schneebesen 600ml Becher Weiß

Braun€42.864.7★627 rev

NWOUIIAY Stabmixer set 6-in-1 Pürierstab Edelstahl Set 1200W Stabmixer 600ml Messbecher Schneebesen Lebensmittelhacker Lagerregal für die Zubereitung von Babynahrung Salaten Suppen und Gemüse

NWOUIIAY€26.884.4★7,350 rev

Lehmann Stabmixer Set Chopsui 1200 W | Pürierstab mit Turbofunktion und Geschwindigkeitsregelung | Elektrische Multifunktions Hand Blender | inkl. 9-teiliges Zubehör Set

LEHMANN€44.974.2★1,843 rev

Newest

by launch date

Amazon Basics 1000-W-Stabmixer mit Turbotaste Mehreren Geschwindigkeiten Schneebesenaufsatz 500-ml-Zerkleinerer 700-ml-Messbecher Silber

Amazon Basics€29.22105 rev

3mo ago

BESROY Stabmixer Set 5 in 1 1100W Pürierstab Elektrisch Stufenlose Geschwindigkeit Edelstahl Hand Blender inkl. Zerkleinerer Schneebesen Milchaufschäumer & Messbecher Ideal für Suppen Smoothies

BESROY€29.41645 rev

5mo ago

Steinborg Stabmixer Set 1.200 Watt Edelstahl Pürierstab Schneebesen Zerkleinerer - 500 ml Mixbehälter Edelstahl Turbofunktion Handmixer Pürierer Multizerkleinerer

Steinborg€35.70105 rev

8mo ago

Russell Hobbs Stabmixer [3-in-1: Mixer Schneebesen & Zerkleinerer/Pürierstab] Desire Red (600ml Mixbecher Spülmaschinengeeignetes Zubehör Edelstahlmesser für Smoothies Suppen Saucen & Dips) 27142-56

Russell Hobbs€23.13586 rev

11mo ago

GDOR 1100W Pürierstab 5 In 1 Stabmixer Edelstahl Stufenlos Geschwindigkeitseinstellung Hand Blender Mit 2 Schneebesen 800ml Messbecher 600ml Häcksler

GDOR€26.24767 rev

1y ago

What buyers say about stabmixer set

What buyers praise and complain about, mined from review topics.

What buyers love

Qualität insgesamt23%

“Quality”

Mischen/Mischung18%

“Super Mixer”

Preis-Leistungs-Verhältnis11%

“Overall, a great purchase and excellent value for the money”

Benutzerfreundlichkeit7%

“Handlich und Benutzerfreundlich”

beworben Vs Tatsächliches Produkt6%

“erfüllt alle Erwartungen”

Stärke5%

“Robustes Gerät”

Einfache Reinigung5%

“cleaning the parts is simple”

Add-Ons/Anhänge3%

“The chopper attachment is useful”

Motorleistung2%

“Motor super aufsetzteile eher naja”

Kocherlebnis2%

“A Great Kitchen Helper”

What buyers complain about

Haltbarkeit25%

“Defekt nach 12 Monaten”

Qualität insgesamt15%

“Qualität ungenügend”

Mischen/Mischung5%

“Dieser Mixer ist überteuerter Müll”

Add-Ons/Anhänge3%

“Nachdem es beim Wechsel der Aufsätze bereits immer wieder Probleme gab”

Heizung3%

“Nach 10-15 Minuten wird es sehr heiß”

Geruch3%

“Leider fängt er bei Benutzung durch Überhitzen stark an zu stinken”

Funktionalität insgesamt3%

“Funktioniert nicht”

Materialqualität2%

“Schlechter Material”

Stärke2%

“Das hohe Rührgefäß wirkt etwas fragil”

Preis-Leistungs-Verhältnis2%

“Schade um das Geld”

Top return reasons

Qualität insgesamt12%

Funktionalität insgesamt12%

Produktzustand10%

Gesamtgröße8%

Gewicht schwer5%

Materialqualität5%

Mischen/Mischung4%

Haltbarkeit4%

Add-Ons/Anhänge4%

Stärke4%

Common questions

Is stabmixer set profitable to sell on Amazon Germany?: The niche generates €449K/yr across 31 tracked products. 4 of 4 products launched in the last 360 days are still selling. 90-day search growth is -7.0%. Flapen's verdict: Worth a look (55/100).
How competitive is the stabmixer set niche?: 18 brands and 143 sellers compete. The top 5 products take 47% of clicks and top 5 brands hold 70% of demand.
What do buyers complain about in stabmixer set?: Top complaints mined from reviews: Haltbarkeit, Qualität insgesamt, Mischen/Mischung. The return rate is 2.1%.
When does demand for stabmixer set peak?: Demand peaks in Nov; the busiest month runs 1.9× the quietest.
What does it cost to enter the stabmixer set niche?: Listings span €11.39–€89.27; the average listing price is €40.87 (sweet spot $15–$100). The average incumbent carries 2,610 reviews — the moat a new listing must climb.