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Stabkerzen Rot

Fail

Demand is soft, at -51.8% this quarter, so Stabkerzen Rot is a Fail.

Flapen Score
43
43 / 100
Ranks 2,912 of 4,240 Küche, Haushalt & Wohnen niches · −5 vs the category median of 48
Market size
€49K/yr63K searches / yr
90-day growth
-51.8%search demand this quarter
Competition
59%top-5 click share · 14 brands · 43 sellers

Flapen Score

Stabkerzen Rot against its category

The dotted line is the Küche, Haushalt & Wohnen average. Past it, Stabkerzen Rot is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Stabkerzen Rot market on Amazon at a glance

Shoppers on Amazon Germany searched for Stabkerzen Rot 63K times last year and spent an estimated €49K. The top 5 brands take 78% of clicks. Demand peaks in Nov–Dec. Flapen scores it 43 out of 100, a Fail.

01 · Demand

An estimated 6.6% of those searches ended in a purchase.

Shoppers searched for this 63K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 6.6% of those searches ended in a purchase. Searches in the last 90 days moved -51.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated €49K a year.

Searches, last 12 months
63K
Growth, 90 days vs prior 90
-51.8%
Conversion, latest week
6.6%
Market size, estimated
€49Ka year
Peak month
November67.0× the quietest month
Top search term
stabkerzen rot35K searches a year

02 · Price

A sale here is worth €11.75.

Listings sell for €11.75 on average, from €5.23 to €25.76. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At €11.75 that is €1K to €3K a year per listing.

Average price
€11.75under the $15 to $100 sweet spot
Price range
€5.23–€25.76
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
4K–5K
Units per listing a year
100–250
Revenue per listing a year
€1K–€3K
Returns
1.8%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

85% of listings pay for placement with sponsored ads. 70% ship with Prime. On an average day, 0.6% of listings are out of stock. The average listing ranks #107 within Kerzen & Kerzenhalter. It carries 690 reviews at 4.34 stars, so a new listing needs social proof before a better product.

Sponsored listings
85%
Prime listings
70%
Out of stock, average day
0.6%
Average rank
#107in Kerzen & Kerzenhalter
Average rating
4.34 starsAmazon Germany average 4.37 stars
Average reviews
690per listing
Listings tracked
20

04 · Newcomers

0 of last year's 7 launches cleared the first-year sales bar.

7 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 42 months on average, so the names here are settling in.

Launched, last 12 months
7
Successful launches
0Amazon's first-year sales bar
Average brand age
42 months

Products

Top Stabkerzen Rot products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 16, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 59% of clicks. Leaders hold, but buyers still shop past them.

€0€5K€10K€15K€20K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

14 rising

Sellers

43

Est. top-5 brand share

78%

Top 20: 100%

Est. top-5 click share

59%

Top 20: 100%

Open market

18%

  • bolsius33%
  • Candelo16%
  • PAPSTAR16%
  • pajoma8%
  • Homtim5%
  • DeinPack4%
  • Open — no brand owns it (8 brands, 18%)

Demand

Stabkerzen Rot search demand

Weekly searches over the year, seasonality beneath. Pick a range.

15K10KSpike '25Black Friday '25Holiday '25DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Nov, Dec · busiest ÷ quietest = 67.0×

Search terms

Top Stabkerzen Rot search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • stabkerzen rot35K/yr
  • rote stabkerzen11K/yr
  • stabkerze rot5K/yr
  • tafelkerzen rot6K/yr
  • rote kerzen lang6K/yr

Reviews and returns

What reviews say buyers love and hate about Stabkerzen Rot

We read the reviews and the return reasons for every product selling here.

38%of positive reviews mention “Farbe”
50%of negative reviews mention “Qualität insgesamt”
1.8%of orders come back
“Sehr unzufrieden”
A buyer, on “Qualität insgesamt”50% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Stabkerzen Rot questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data