Is stabkerzen profitable to sell on Amazon Germany?

The niche generates €121K/yr across 16 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -18.4%. Flapen's verdict: Skip it (43/100).

How competitive is the stabkerzen niche?

10 brands and 53 sellers compete. The top 5 products take 66% of clicks and top 5 brands hold 90% of demand.

What do buyers complain about in stabkerzen?

Top complaints mined from reviews: Qualität insgesamt, Stärke, Dicke. The return rate is 1.3%.

When does demand for stabkerzen peak?

Demand peaks in Oct–Nov–Dec; the busiest month runs 14.8× the quietest.

What does it cost to enter the stabkerzen niche?

Listings span €2.98–€21.03; the average listing price is €11.80 (sweet spot $15–$100). The average incumbent carries 1,243 reviews — the moat a new listing must climb.

stabkerzen

Skip it

Soft demand (-18.4% this quarter) — this niche doesn't clear our bar today.

Returns

Great1.3%

return rate — above 5% kills the launch gate

Conversion

Great8.3%

search→purchase rate — share of searches ending in a sale

Review moat

Good1,243.38

avg incumbent reviews — the moat a new listing must climb

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Avg price

Okay€11.80

avg listing price — sweet spot $15–$100

Price range

Okay€2.98–€21.03

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Okay66%

top-5 click share — leaders hold, buyers still browse

Market size

Okay€121K

€121K/yr · 124K searches

Brand share

Okay90%

top-5 brand share — brands hold most of the demand

Growth

Bad-18.4%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon Germany niche tracking, stabkerzen is a €121K/yr Amazon Germany market (124K searches/yr). The top 5 brands hold 90% of demand. Demand peaks in Oct–Nov–Dec. Verdict: Skip it — 43/100.

Data updated Jul 16, 2026 · scored weekly · How we score niches

stabkerzen market data

Units sold / yr: 10K–13K; avg 500–750/product
Revenue / yr: €118K–€148K; units × avg price
Conversion rate: 8.3%
Avg BSR: #58
Page quality: 0%
Prime: 94%
Sponsored: 63%
Out of stock: 3.1%
Avg brand age: 44 months
Avg seller age: 190 days

Competition & brand share

The top 5 products take 66% of clicks — established leaders, but buyers still shop beyond them.

Brands

10 falling

Sellers

Top-5 brand share

90%

Top 20: 100%

Top-5 click share

66%

Top 20: 100%

Open market

PAPSTAR37%
Nordring17%
bolsius15%
pajoma14%
Scentoria6%
Spaas4%
Open — no brand owns it (4 brands, 7%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -18.4% search growth over the last 90 days.

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 14.8×

Open Trend

Top stabkerzen search terms

stabkerzen weiß81K/yr -7.8%6.8% conv.
tafelkerzen weiss10K/yr -48.3%7.6% conv.
weiße stabkerzen9K/yr -38.9%7.3% conv.
kerzen weiss stabkerzen8K/yr -35.2%8.7% conv.
stabkerzen weiss7K/yr -37.4%7.1% conv.
spitzkerzen weiß5K/yr -22.0%7.6% conv.
weiße kerzen lang4K/yr -18.5%5.1% conv.

All search terms

Top stabkerzen products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 16 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

PAPSTAR Tafelkerzen/13800 Ø 21 mm weiß Inh.50

PAPSTAR€16.154.3★808 rev

pajoma Stabkerzen Weiß 25 cm Höhe - 50 Stück - Weiße Kerzen Lang Brenndauer ca. 7 Stunden - Duftfreie und Gleichmäßig Brennende Kerzen - Vielseitig Einsetzbar für Deko & Feste - Dinner Candles

pajoma€19.904.4★2,590 rev

Nordring 12 Stück Spitzkerzen 2 3 cm x 25 cm hoch Weiss RAL-zertifiziert tropffrei & raucharm ca. 8 Std. Brenndauer Tischdeko & Kerzenleuchter

Nordring€9.754.3★888 rev

Papstar 17966 50 Leuchterkerzen Ø 2.2 x 25 cm weiß

PAPSTAR€19.864.6★6,475 rev

Bolsius Glatte Stabkerzen - Weiß - 8 Stück im Karton - 23 x 2 cm - Länge Brenndauer 8 Stunden - Unparfümierte - Enthält Natürliches Pflanzenwachs - Ohne Palmöl

bolsius€4.654.6★1,608 rev

Newest

by launch date

6 Stück Stabkerzen 10in Brenndauer 7-8 Stunden Tafelkerzen Spitzkerzen aus Premium-Paraffin Weiße Kerzen für Kerzenhalter & Dekoration

ugbem€9.6624 rev

5mo ago

Scentoria 20er Stabkerzen Ø 1 5 cm x 17 cm Spitzkerzen Weiß Kerzen Lang mit 4 Std Brenndauer Tafelkerzen Weiß Geruchlos Stabkerze für Tisch dekoration Bankett Hochzeit

Scentoria€8.1129 rev

1y ago

Nordring 8 Stabkerzen 2 2 x 18 cm weiß

Nordring€9.50597 rev

1y ago

Nordring 12 Stück Spitzkerzen 2 3 cm x 25 cm hoch Weiss RAL-zertifiziert tropffrei & raucharm ca. 8 Std. Brenndauer Tischdeko & Kerzenleuchter

Nordring€9.75888 rev

2y ago

Bolsius Glatte Stabkerzen - Weiß - 8 Stück im Karton - 23 x 2 cm - Länge Brenndauer 8 Stunden - Unparfümierte - Enthält Natürliches Pflanzenwachs - Ohne Palmöl

bolsius€4.651,608 rev

3y ago

What buyers say about stabkerzen

What buyers praise and complain about, mined from review topics.

What buyers love

Qualität insgesamt32%

“Produkt super”

Preis-Leistungs-Verhältnis22%

“Bestes Angebot forever”

beworben Vs Tatsächliches Produkt10%

“Produktbeschreibung entspricht den Kerzen”

Helligkeit/Glanz/Glühen7%

“Elegante Stabkerzen für einen warmen, dekorativen Schein”

Gesamtgröße7%

“Passt”

Feuerwiderstand6%

“Ideal für Tischdekoration, Abendessen oder besondere Anlässe – klassisches, ruhiges Kerzenlicht mit gleichmäßigem Abbrand”

Auslaufsicher2%

“Tropft nicht”

Geschenk Zweck2%

“Wurden von mir mit Tattos beklebt als Geschenk alles gut”

Design insgesamt2%

“Elegante Optik: klassische Stabkerzenform für Tischdeko”

Geruch2%

“Der Duft ist neutral, was angenehm ist, wenn man keine aromatisierten Kerzen mag”

What buyers complain about

Qualität insgesamt28%

“Schlechte Qualität”

Stärke17%

“Alle Kerzen sind krumm”

Dicke14%

“Zu Dünn”

Gesamtgröße8%

“Passen leider nicht in normale Stabkerzenhalter, sind ein bisschen zu schmal, sonst sehr schön”

Geruch6%

“Nicht duftend (reines Licht, kein Aroma).”

Defekt Material/Teile6%

“Vielleicht ist es ein Produktionsfehler”

Preis-Leistungs-Verhältnis6%

“Recht teuer”

Entflammbar6%

“manche tropfen so stark das die Kerze kurioserweise extrem schnell runter gebrannt ist.”

Montage3%

Top return reasons

Gesamtgröße52%

Farbe16%

Dünn10%

Defekt Material/Teile4%

Qualität insgesamt3%

Dicke2%

Preis-Leistungs-Verhältnis2%

Form/Stil2%

Montage1%

beworben Vs Tatsächliches Produkt1%

Common questions

Is stabkerzen profitable to sell on Amazon Germany?: The niche generates €121K/yr across 16 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -18.4%. Flapen's verdict: Skip it (43/100).
How competitive is the stabkerzen niche?: 10 brands and 53 sellers compete. The top 5 products take 66% of clicks and top 5 brands hold 90% of demand.
What do buyers complain about in stabkerzen?: Top complaints mined from reviews: Qualität insgesamt, Stärke, Dicke. The return rate is 1.3%.
When does demand for stabkerzen peak?: Demand peaks in Oct–Nov–Dec; the busiest month runs 14.8× the quietest.
What does it cost to enter the stabkerzen niche?: Listings span €2.98–€21.03; the average listing price is €11.80 (sweet spot $15–$100). The average incumbent carries 1,243 reviews — the moat a new listing must climb.