Skip to content
39

squid game kekse

Skip it

A small market ($3K/yr) — this niche doesn't clear our bar today.

Market size 1Growth 5Conversion 17Competition 19Returns 98Price range 54Avg price 52Brand share 46Review moat 85Quality gap 94

Returns

Incredible0.4%

return rate — above 5% kills the launch gate

Quality gap

Great4.0★

avg incumbent rating — lower means beatable quality

Review moat

Great291.3

avg incumbent reviews — the moat a new listing must climb

Price range

Good€3.72–€28.18

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Good€12.25

avg listing price — sweet spot $15–$100

Brand share

Okay77%

top-5 brand share — brands hold most of the demand

Competition

Bad77%

top-5 click share — a locked-up shelf

Conversion

Bad1.4%

search→purchase rate — share of searches ending in a sale

Growth

Bad-40.8%

90-day search growth — must beat 0% to launch

Market size

Bad€3K

€3K/yr · 17K searches

According to Flapen's Amazon Germany niche tracking, squid game kekse is a €3K/yr Amazon Germany market (17K searches/yr). The top 5 brands hold 77% of demand. Demand peaks in Mar–Jul–Aug. Verdict: Skip it — 39/100.

Data updated Jul 15, 2026 · scored weekly · How we score niches

squid game kekse market data

Units sold / yr
250–500
avg 0–100/product
Revenue / yr
€3K–€6K
units × avg price
Conversion rate
1.4%
Avg BSR
#1,496
Page quality
0%
Prime
80%
Sponsored
60%
Out of stock
20.7%
Avg brand age
26 months
Avg seller age
219 days

Competition & brand share

The top 5 products capture 77% of clicks — a locked-up shelf that new listings rarely crack.

Brands

10 falling

Sellers

10

Top-5 brand share

77%

Top 20: 100%

Top-5 click share

77%

Top 20: 100%

Open market

16%

  • AUAUY31%
  • Dongcill21%
  • getDigital9%
  • AUNGKWANG9%
  • CAPICO7%
  • calmado7%
  • Open — no brand owns it (4 brands, 16%)

Demand & seasonality

Weekly Amazon search volume, last 69 weeks — -40.8% search growth over the last 90 days.
2K2KPrime Day '25Black Friday '25Holiday '25Spike '26AprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Mar, Jul, Aug · busiest ÷ quietest = 6.7×

Top squid game kekse search terms

  • squid game kekse9K/yr
  • dalgona4K/yr
  • dalgona kekse2K/yr
  • squid game dalgona1K/yr
  • squid game keks420/yr
  • squid game kekse challenge23/yr
All search terms

Top squid game kekse products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%€28020%€56130%€84140%€1K1101001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

All 10 tracked products in this niche — three views at once, no toggling.

What buyers say about squid game kekse

What buyers praise and complain about, mined from review topics.

What buyers love

Geschenk Zweck33%

“Super Geschenk Idee”

Qualität insgesamt25%

“Qualität brauchbar”

Preis-Leistungs-Verhältnis17%

“den Preis alle mal wert”

Mischen/Mischung17%

“Gute Mischung”

beworben Vs Tatsächliches Produkt8%

“Wie im Film”

What buyers complain about

Preis-Leistungs-Verhältnis75%

“Sehr schade ums Geld”

Qualität insgesamt25%

“Für den Preis hätte die Auswahl definitiv hochwertiger sein können”

Top return reasons

Preis-Leistungs-Verhältnis50%
beworben Vs Tatsächliches Produkt50%

Common questions

Is squid game kekse profitable to sell on Amazon Germany?
The niche generates €3K/yr across 10 tracked products. 90-day search growth is -40.8%. Flapen's verdict: Skip it (39/100).
How competitive is the squid game kekse niche?
10 brands and 10 sellers compete. The top 5 products take 77% of clicks and top 5 brands hold 77% of demand.
What do buyers complain about in squid game kekse?
Top complaints mined from reviews: Preis-Leistungs-Verhältnis, Qualität insgesamt. The return rate is 0.4%.
When does demand for squid game kekse peak?
Demand peaks in Mar–Jul–Aug; the busiest month runs 6.7× the quietest.
What does it cost to enter the squid game kekse niche?
Listings span €3.72–€28.18; the average listing price is €12.25 (sweet spot $15–$100). The average incumbent carries 291 reviews — the moat a new listing must climb.