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Spülbürste

Spülbürste shows low returns (0.4%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Flapen Score

59
Worth a look

Top 10% of 4,240 Küche, Haushalt & Wohnen niches · +11 vs the category median of 48

Market size 58Growth 21Conversion 89Competition 66Returns 98Price range 27Avg price 27Brand share 80Review moat 49Quality gap 57
This niche Category average · 4,240 niches

Is Spülbürste profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Spülbürste is a €449K/yr Amazon Germany market (462K searches/yr). The top 5 brands hold 55% of demand. Verdict: Worth a look — 59/100.

Spülbürste: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved -8.2% over the last 90 days and 10.5% of searches end in a purchase.

€449K

revenue / yr

Units sold / yr50K
Search volume / yr-8.2%462K
Conversion rate10.5%
Avg price€9.24

Who owns the niche?

The top 5 brands hold 55% of demand, so 45% of the market is open.

45%

open market share

Brands · sellers24 · 82
Top-5 product click share45%
Open market45%
Avg brand age40 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.

0/100

page quality · 35 products

Sponsored placement83%
New entrants (1y)2· 0 succeeded
Avg rating4.4★
Avg reviews1,641

Top Spülbürste products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 45% of clicks — established leaders, but buyers still shop beyond them.

€0€22K€45K€67K€90K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

24 falling

Sellers

82

Top-5 brand share

55%

Top 20: 96%

Top-5 click share

45%

Top 20: 82%

Open market

41%

  • com-four21%
  • VonBueren11%
  • MR.SIGA9%
  • Black Sweden Home7%
  • PJ5%
  • IKEA5%

Spülbürste demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume462KCVR10.5%Products35Brands24Top 5 Brands55%OOS Rate4.9%Rating4.4★Reviews1,641Avg BSR#62
12K8KSpike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.4×

Top Spülbürste search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • spülbürste302K/yr
  • spülbürsten38K/yr
  • küchenbürste28K/yr
  • abwaschbürste25K/yr
  • geschirrbürste18K/yr
  • bürste küche10K/yr
  • spülbürsten set9K/yr
  • dish brush7K/yr
  • geschirr bürste5K/yr
  • spühlbürste4K/yr

What reviews say buyers love and hate about Spülbürste

What buyers mention most, as a share of all reviews.

What buyers love

80% of reviews
Qualität insgesamt19%

Super Produkt

Einfache Reinigung15%

Beste Spülbürste

Preis-Leistungs-Verhältnis10%

bester Preis

beworben Vs Tatsächliches Produkt9%

So wie abgebildet

Stärke6%

Robust und schlicht

What buyers complain about

72% of reviews
Qualität insgesamt12%

Schlecht Qualität

Gesamtgröße12%

Fällt kleiner aus als gewöhnlich

Hartes Gefühl11%

Harte Bürsten

Preis-Leistungs-Verhältnis10%

Völlig überteuert

Einfache Reinigung9%

totaler Reinfall

Spülbürste return rate & reasons

Why buyers send it back, as a share of all return requests.

0.4%

Return rate

0%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Gesamtgröße
45%
2Qualität insgesamt
10%
3Hartes Gefühl
8%
4Preis-Leistungs-Verhältnis
6%
5Kompatibilität – insgesamt
5%

Common Spülbürste questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Spülbürste 59/100 on Amazon Germany — Worth a look. The niche generates €449K/yr across 35 tracked products. 0 of 2 products launched in the last 360 days are still selling. Search demand moved -8.2% over the last 90 days.
Search demand for Spülbürste on Amazon Germany is steady year-round — the busiest month runs 1.4× the quietest.