Is spülbürste profitable to sell on Amazon Germany?

The niche generates €449K/yr across 35 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is -8.2%. Flapen's verdict: Worth a look (59/100).

How competitive is the spülbürste niche?

24 brands and 82 sellers compete. The top 5 products take 45% of clicks and top 5 brands hold 55% of demand.

What do buyers complain about in spülbürste?

Top complaints mined from reviews: Qualität insgesamt, Gesamtgröße, Hartes Gefühl. The return rate is 0.4%.

When does demand for spülbürste peak?

Demand is steady year-round — the busiest month runs 1.4× the quietest.

What does it cost to enter the spülbürste niche?

Listings span €2.41–€19.73; the average listing price is €9.24 (sweet spot $15–$100). The average incumbent carries 1,641 reviews — the moat a new listing must climb.

spülbürste

Worth a look

Shows low returns (0.4%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Returns

Incredible0.4%

return rate — above 5% kills the launch gate

Conversion

Great10.5%

search→purchase rate — share of searches ending in a sale

Brand share

Great55%

top-5 brand share — no brand owns this niche

Competition

Good45%

top-5 click share — leaders hold, buyers still browse

Market size

Good€449K

€449K/yr · 462K searches

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Review moat

Okay1,640.8

avg incumbent reviews — the moat a new listing must climb

Avg price

Okay€9.24

avg listing price — sweet spot $15–$100

Price range

Okay€2.41–€19.73

cheapest to priciest tracked listing — scored on the share inside $15–$100

Growth

Bad-8.2%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon Germany niche tracking, spülbürste is a €449K/yr Amazon Germany market (462K searches/yr). The top 5 brands hold 55% of demand. Verdict: Worth a look — 59/100.

Data updated Jul 22, 2026 · scored weekly · How we score niches

spülbürste market data

Units sold / yr: 40K–50K; avg 1,000–1,250/product
Revenue / yr: €370K–€462K; units × avg price
Conversion rate: 10.5%
Avg BSR: #62
Page quality: 0%
Prime: 91%
Sponsored: 83%
Out of stock: 4.9%
Avg brand age: 40 months
Avg seller age: 186 days

Competition & brand share

The top 5 products take 45% of clicks — established leaders, but buyers still shop beyond them.

Brands

24 falling

Sellers

Top-5 brand share

55%

Top 20: 96%

Top-5 click share

45%

Top 20: 82%

Open market

41%

com-four21%
VonBueren11%
MR.SIGA9%
Black Sweden Home7%
PJ5%
IKEA5%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -8.2% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.4×

Open Trend

Top spülbürste search terms

spülbürste302K/yr -5.8%7.5% conv.
spülbürsten38K/yr -10.7%8.8% conv.
küchenbürste28K/yr -8.0%9.1% conv.
abwaschbürste25K/yr -20.2%7.8% conv.
geschirrbürste18K/yr -15.7%9.5% conv.
bürste küche10K/yr -9.4%8.8% conv.
spülbürsten set9K/yr -16.7%4.0% conv.
dish brush7K/yr -2.1%4.8% conv.
geschirr bürste5K/yr -10.5%7.8% conv.
spühlbürste4K/yr -9.8%10.2% conv.

All search terms

Top spülbürste products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

com-four 4X Spülbürste - Küchenbürste mit robusten Nylonborsten - Geschirrbürste 29 cm Länge - Abwaschbürste aus Kunststoff - Lange Pfannenbürste - Made IN Germany

com-four€8.474.5★2,341 rev

4 x Spülbürste grau/schwarz VonBueren | Geschirrbürste/Küchenbürste/Bürsten für die Küche und zur Reinigung | Spülbürsten | Bürste mit ergonomischem Griff Länge ca. 29 cm| Reinigungsbürste

VonBueren€7.314.5★154 rev

blackswedenhome. Spülbürste Schwarz - Hochwertige Geschirrbürste Abwaschbürste Küchenbürste mit robusten Borsten - Langlebiges Spülbürsten Set 2 Stück

Black Sweden Home€8.314.4★620 rev

GONDMAX 3er Set Spülbürste Schrubbürste - optimal zum reinigen von Geschirr oder Spülbecken robuste Borsten stabiles Material

PJ€4.903.9★429 rev

IKEA Rinnig Spülbürste Dunkelgrau 3 Stück im Set

IKEA€8.074.6★1,030 rev

Newest

by launch date

Spülbürste Küchenbürste Reinigungsbürste Geschirrbürste Abwaschbürste mit robusten Borsten Langlebiges Spülbürsten Set 2 Stück (Schwarz)

KORKENKURLING€7.633 rev

3mo ago

Spülbürste 3er Pack schwarz I Modernes Design für Schwarze Küchen minimalistisch I Küchenbürste handlich & effektiv I Geschirrbürste I Abwaschbürste I Reinigungsbürste schwarz Cleaning Brush

HOMELYN€9.6524 rev

10mo ago

Rival 4er Set Spülbürste Euro-Line mit PBT-Borsten anthrazit je 2 Spülbürsten in der Form rund & diskett Geschirrbürste für die Küche Spülbürsten Set Putzbürste mit Öffnung zum Aufhängen

RIVAL€8.2450 rev

1y ago

Nictario Spülbürste recycelt [4er Set] mit Nylonborsten und Schaber - spülmaschinenfeste Abwaschbürste in Premium Qualität - hygienische Küchenbürste (2 x Taupe / 2 x Anthrazit Rund)

Nictario€10.07286 rev

1y ago

com-four 4X Spülbürste - Küchenbürste zum Abwaschen - Geschirrbürste für Reinigung - Abwaschbürste mit Nylonborsten - Pfannenbürste aus Kunststoff - ca. 26 cm

com-four€8.112,341 rev

1y ago

What buyers say about spülbürste

What buyers praise and complain about, mined from review topics.

What buyers love

Qualität insgesamt19%

“Super Produkt”

Einfache Reinigung15%

“Beste Spülbürste”

Preis-Leistungs-Verhältnis10%

“bester Preis”

beworben Vs Tatsächliches Produkt9%

“So wie abgebildet”

Stärke6%

“Robust und schlicht”

Haltbarkeit6%

“Robust und schlicht”

Benutzerfreundlichkeit6%

“Super praktisch”

Pinselqualität3%

“Elegante Bürste”

Gesamtgröße3%

“Passt”

Waschechtheit2%

“Beste Spülbürste”

What buyers complain about

Qualität insgesamt12%

“Schlecht Qualität”

Gesamtgröße12%

“Fällt kleiner aus als gewöhnlich”

Hartes Gefühl11%

“Harte Bürsten”

Preis-Leistungs-Verhältnis10%

“Völlig überteuert”

Einfache Reinigung9%

“totaler Reinfall”

Haltbarkeit8%

“fällt jetzt schon auseinander – die Borsten lösen sich bereits beim Reinigen heraus.”

Griff4%

“Rutscht immer aus der Hand”

Benutzerfreundlichkeit4%

“Sehr unhandlich”

Spülmaschinenfest2%

“Bisher hatte ich andere Spülbürsten”

Materialqualität2%

“Bürsten Material”

Top return reasons

Gesamtgröße45%

Qualität insgesamt10%

Hartes Gefühl8%

Preis-Leistungs-Verhältnis6%

Kompatibilität – insgesamt5%

Reinigungsmodi2%

Haltbarkeit2%

Geruch2%

Einfache Reinigung2%

Defekt Material/Teile1%

Common questions

Is spülbürste profitable to sell on Amazon Germany?: The niche generates €449K/yr across 35 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is -8.2%. Flapen's verdict: Worth a look (59/100).
How competitive is the spülbürste niche?: 24 brands and 82 sellers compete. The top 5 products take 45% of clicks and top 5 brands hold 55% of demand.
What do buyers complain about in spülbürste?: Top complaints mined from reviews: Qualität insgesamt, Gesamtgröße, Hartes Gefühl. The return rate is 0.4%.
When does demand for spülbürste peak?: Demand is steady year-round — the busiest month runs 1.4× the quietest.
What does it cost to enter the spülbürste niche?: Listings span €2.41–€19.73; the average listing price is €9.24 (sweet spot $15–$100). The average incumbent carries 1,641 reviews — the moat a new listing must climb.

spülbürste

spülbürste market data

Competition & brand share

Demand & seasonality

Top spülbürste search terms

Top spülbürste products on Amazon

Top sellers

Newest

Trending

What buyers say about spülbürste

What buyers love

What buyers complain about

Top return reasons

Common questions

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