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Spielfiguren

prices mostly outside the sweet spot ($4.07–$10.90) — Spielfiguren doesn't clear our bar today.

Flapen Score

46
Skip it

Ranks 2,414 of 4,240 Küche, Haushalt & Wohnen niches · −2 vs the category median of 48

Market size 10Growth 17Conversion 55Competition 56Returns 95Price range 0Avg price 19Brand share 71Review moat 93Quality gap 53
This niche Category average · 4,240 niches

Is Spielfiguren profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Spielfiguren is a €42K/yr Amazon Germany market (134K searches/yr). The top 5 brands hold 63% of demand. Verdict: Skip it — 46/100.

Spielfiguren: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -15.7% over the last 90 days and 4.6% of searches end in a purchase.

€42K

revenue / yr

Units sold / yr8K
Search volume / yr-15.7%134K
Conversion rate4.6%
Avg price€6.87

Who owns the niche?

The top 5 brands hold 63% of demand, so 37% of the market is open.

37%

open market share

Brands · sellers26 · 50
Top-5 product click share51%
Open market37%
Avg brand age34 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.

0/100

page quality · 32 products

Sponsored placement81%
New entrants (1y)12· 0 succeeded
Avg rating4.4★
Avg reviews146

Top Spielfiguren products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 51% of clicks — established leaders, but buyers still shop beyond them.

€0€2K€3K€5K€7K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)2 products missing review or click data not plotted

Brands

26 rising

Sellers

50

Top-5 brand share

63%

Top 20: 95%

Top-5 click share

51%

Top 20: 88%

Open market

33%

  • CHUANFU18%
  • Tokaneit17%
  • WISSNER11%
  • Okoss10%
  • WeLoveDice5%
  • GICO4%

Spielfiguren demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume134KCVR4.6%Products32Brands26Top 5 Brands63%OOS Rate3.7%Rating4.4★Reviews146Avg BSR#309
4K3KBlack Friday '24Prime Day '25Spike '25Black Friday '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.6×

Top Spielfiguren search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • spielfiguren48K/yr
  • spielfiguren für brettspiele40K/yr
  • spielfiguren holz17K/yr
  • mensch ärgere dich nicht figuren9K/yr
  • spielfigur6K/yr
  • spielfiguren holz mensch ärgere dich nicht7K/yr
  • spielsteine für brettspiele6K/yr

What reviews say buyers love and hate about Spielfiguren

What buyers mention most, as a share of all reviews.

What buyers love

80% of reviews
Qualität insgesamt28%

Qualität super

Gesamtgröße14%

Alles passt

Farbe13%

schöne Farben

Spaß/Unterhaltungserlebnis6%

Lustig

beworben Vs Tatsächliches Produkt5%

So wie es sein soll

What buyers complain about

77% of reviews
Gesamtgröße29%

Die Spielfiguren sind viel zu klein

Farbe15%

mangelhafte Farbe

Geruch8%

Sonst okay, riechen nur ziemlich unangenehm

Qualität insgesamt7%

Qualitätsmängel

Helligkeit/Glanz/Glühen5%

Leuchten nicht im Dunkeln

Spielfiguren return rate & reasons

Why buyers send it back, as a share of all return requests.

0.9%

Return rate

0%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Gesamtgröße
67%
2Farbe
5%
3Materialqualität
4%
4Qualität insgesamt
4%
5Funktionalität insgesamt
3%

Common Spielfiguren questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Spielfiguren 46/100 on Amazon Germany — Skip it. The niche generates €42K/yr across 32 tracked products. 0 of 12 products launched in the last 360 days are still selling. Search demand moved -15.7% over the last 90 days.
Search demand for Spielfiguren on Amazon Germany is steady year-round — the busiest month runs 1.6× the quietest.