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Spiel Des Jahres 2022

Fail

The top 5 brands take 100% of clicks, so Spiel Des Jahres 2022 is a Fail.

Flapen Score
41
41 / 100
Ranks 3,205 of 4,240 Küche, Haushalt & Wohnen niches · −7 vs the category median of 48
Market size
€715K/yr633K searches / yr
90-day growth
-33.1%search demand this quarter
Competition
98%top-5 click share · 5 brands · 51 sellers

Flapen Score

Spiel Des Jahres 2022 against its category

The dotted line is the Küche, Haushalt & Wohnen average. Past it, Spiel Des Jahres 2022 is stronger. Inside it, weaker.

41Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Spiel Des Jahres 2022 market on Amazon at a glance

Shoppers on Amazon Germany searched for Spiel Des Jahres 2022 633K times last year and spent an estimated €715K. All 5 brands take every click. Demand peaks in Jan–Dec. Flapen scores it 41 out of 100, a Fail.

01 · Demand

An estimated 7.0% of those searches ended in a purchase.

Shoppers searched for this 633K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 7.0% of those searches ended in a purchase. Searches in the last 90 days moved -33.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated €715K a year.

Searches, last 12 months
633K
Growth, 90 days vs prior 90
-33.1%
Conversion, latest week
7.0%
Market size, estimated
€715Ka year
Peak month
December10.2× the quietest month
Top search term
unverschämt spiel123K searches a year

02 · Price

A sale here is worth €16.03.

Listings sell for €16.03 on average, from €10.72 to €19.69. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 3,000 to 4,000 of them. At €16.03 that is €48K to €64K a year per listing.

Average price
€16.03inside the $15 to $100 sweet spot
Price range
€10.72–€19.69
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
25K–30K
Units per listing a year
3,000–4,000
Revenue per listing a year
€48K–€64K
Returns
0.9%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is ads.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #158 within Partyzubehör & Dekoration. It carries 1,228 reviews at 4.57 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#158in Partyzubehör & Dekoration
Average rating
4.57 starsAmazon Germany average 4.37 stars
Average reviews
1,228per listing
Listings tracked
6

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 42 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
42 months

Products

Top Spiel Des Jahres 2022 products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 14, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 98% of clicks. A locked shelf that new listings rarely crack.

€0€72K€143K€215K€286K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

5 rising

Sellers

51

Est. top-5 brand share

100%

Top 20: 100%

Est. top-5 click share

98%

Top 20: 100%

Open market

0%

  • ATM Gaming60%
  • CRACK LIST32%
  • CRACK STORY3%
  • DINGSBUMS2%
  • DENKRIESEN2%
  • Open — no brand owns it (0%)

Demand

Spiel Des Jahres 2022 search demand

Weekly searches over the year, seasonality beneath. Pick a range.

100K60KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Dec · busiest ÷ quietest = 10.2×

Search terms

Top Spiel Des Jahres 2022 search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • unverschämt spiel123K/yr
  • crack list47K/yr
  • unverschämt spiel ab 1819K/yr
  • denkriesen spiele31K/yr
  • unverschämt26K/yr
  • denkriesen23K/yr
  • crack list kartenspiel deutsch56K/yr
  • verschlüsselt spiel146K/yr
  • zungenbrecher spiel15K/yr
  • dingsbums spiel9K/yr

Reviews and returns

What reviews say buyers love and hate about Spiel Des Jahres 2022

We read the reviews and the return reasons for every product selling here.

81%of positive reviews mention “Spaß/Unterhaltungserlebnis”
33%of negative reviews mention “Spaß/Unterhaltungserlebnis”
0.9%of orders come back
“Spiellaune nicht erfüllt”
A buyer, on “Spaß/Unterhaltungserlebnis”33% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Spiel Des Jahres 2022 questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data