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Spiel Des Jahres 2022

brand-locked demand (top 5 brands take 100% of clicks) — Spiel Des Jahres 2022 doesn't clear our bar today.

Flapen Score

41
Skip it

Ranks 3,205 of 4,240 Küche, Haushalt & Wohnen niches · −7 vs the category median of 48

Market size 69Growth 8Conversion 75Competition 2Returns 95Price range 52Avg price 78Brand share 0Review moat 57Quality gap 30
This niche Category average · 4,240 niches

Is Spiel Des Jahres 2022 profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Spiel Des Jahres 2022 is a €715K/yr Amazon Germany market (633K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jan–Dec. Verdict: Skip it — 41/100.

Spiel Des Jahres 2022: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -33.1% over the last 90 days and 7.0% of searches end in a purchase.

€715K

revenue / yr

Units sold / yr30K
Search volume / yr-33.1%633K
Conversion rate7.0%
Avg price€16.03

Who owns the niche?

The top 5 brands hold 100% of demand, so 0% of the market is open.

0%

open market share

Brands · sellers5 · 51
Top-5 product click share98%
Open market0%
Avg brand age42 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.

0/100

page quality · 6 products

Sponsored placement100%
New entrants (1y)0· 0 succeeded
Avg rating4.6★
Avg reviews1,228

Top Spiel Des Jahres 2022 products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products capture 98% of clicks — a locked-up shelf that new listings rarely crack.

€0€72K€143K€215K€286K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

5 rising

Sellers

51

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

98%

Top 20: 100%

Open market

0%

  • ATM Gaming60%
  • CRACK LIST32%
  • CRACK STORY3%
  • DINGSBUMS2%
  • DENKRIESEN2%
  • Open — no brand owns it (0%)

Spiel Des Jahres 2022 demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume633KCVR7.0%Products6Brands5Top 5 Brands100%OOS Rate0.0%Rating4.6★Reviews1,228Avg BSR#158
100K60KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Dec · busiest ÷ quietest = 10.2×

Top Spiel Des Jahres 2022 search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • unverschämt spiel123K/yr
  • crack list47K/yr
  • unverschämt spiel ab 1819K/yr
  • denkriesen spiele31K/yr
  • unverschämt26K/yr
  • denkriesen23K/yr
  • crack list kartenspiel deutsch56K/yr
  • verschlüsselt spiel146K/yr
  • zungenbrecher spiel15K/yr
  • dingsbums spiel9K/yr

What reviews say buyers love and hate about Spiel Des Jahres 2022

What buyers mention most, as a share of all reviews.

What buyers love

99% of reviews
Spaß/Unterhaltungserlebnis81%

Mega lustig

Quizspiele5%

cooles Spiel, muss man allerdings für den richtigen Spielspaß zu mehr als 2 Personen spielen

Benutzerfreundlichkeit2%

Einfach zu spielen

Geschenk Zweck2%

🎁 Auch super als Geschenk geeignet

Qualität insgesamt2%

Gute Qualität, alles ok

What buyers complain about

92% of reviews
Spaß/Unterhaltungserlebnis33%

Spiellaune nicht erfüllt

Qualität insgesamt22%

Wir können uns den positiven Bewertungen leider nicht anschließen

Produktzustand17%

Gebraucht ist schlecht

Materialqualität8%

Verarbeitung ist leider nicht die beste

Preis-Leistungs-Verhältnis6%

zu teuer

Spiel Des Jahres 2022 return rate & reasons

Why buyers send it back, as a share of all return requests.

0.9%

Return rate

0%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1beworben Vs Tatsächliches Produkt
19%
2Geschenk Zweck
18%
3Spaß/Unterhaltungserlebnis
18%
4Produktzustand
16%
5Qualität insgesamt
10%

Common Spiel Des Jahres 2022 questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Spiel Des Jahres 2022 41/100 on Amazon Germany — Skip it. The niche generates €715K/yr across 6 tracked products. Search demand moved -33.1% over the last 90 days.
Search demand for Spiel Des Jahres 2022 on Amazon Germany peaks in Jan–Dec, where the busiest month runs 10.2× the quietest.