Spiegel

Shoppers searched for this 4.9M times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 0.7% of those searches ended in a purchase. Searches in the last 90 days moved -24.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated €1.4M a year.

Searches, last 12 months

4.9M

Growth, 90 days vs prior 90

-24.6%

Conversion, latest week

0.7%

Market size, estimated

€1.4Ma year

Peak month

November1.7× the quietest month

Top search term

spiegel2.0M searches a year

Listings sell for €37.68 on average, from €4.91 to €100.30. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 750 to 1,000 of them. At €37.68 that is €28K to €38K a year per listing.

Average price

€37.68inside the $15 to $100 sweet spot

Price range

€4.91–€100.30

Amazon Germany median price

€18.99across 29,809 niches

Units sold a year

40K–50K

Units per listing a year

750–1,000

Revenue per listing a year

€28K–€38K

Returns

1.1%of orders · Amazon Germany median 1.1%

91% of listings pay for placement with sponsored ads. 87% ship with Prime. On an average day, 12.2% of listings are out of stock. The average listing ranks #44 within Spiegel. It carries 953 reviews at 4.46 stars, so a new listing needs social proof before a better product.

Sponsored listings

91%

Prime listings

87%

Out of stock, average day

12.2%

Average rank

#44in Spiegel

Average rating

4.46 starsAmazon Germany average 4.37 stars

Average reviews

953per listing

Listings tracked

54

23 products launched here in the last 12 months. 15 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 39 months on average, so the names here are settling in.

Launched, last 12 months

23

Successful launches

15Amazon's first-year sales bar

Average brand age

39 months